I lead a team of 15 creatives, strategists, analysts, and developers that build and strengthen UNFCU’s global positioning as the credit union for the United Nations community. Together, we:• Define and advance UNFCU’s and UNFCU Foundation’s brand architecture. • Develop the Corporate Marketing two-year strategy in partnership with business lines to meet company objectives, advance personalized experiences, and build brand equity.• Drive data-informed decisions across UNFCU through market research, member surveys, and data analysis.• Differentiate UNFCU’s solutions through positioning models and strategies that ensure market differentiation and alignment across all touchpoints.• Create highly targeted multi-channel campaigns and programs for American, European, and African markets.• Ensure initiatives have actionable objectives and key results that measure our team’s impact and reach.• Design, write, develop, and manage UNFCU and UNFCU Foundation’s public-facing sites.• Build multi-sensory in-person experiences in partnership with vendors.• Oversee PR communications that strengthen our relationship within the UN community.• Create and manage all visual and communication guidelines to ensure brand consistency across all channels and teams.• Coordinate international educational seminars to drive membership growth, product adoption, and member financial wellness.• Encourage a culture of experimentation and accountability to build future leaders.• Manage a budget of over $1.5M.

• Defined the UNFCU brand architecture, framework, and experiential philosophy.• Differentiated UNFCU’s solutions through positioning models and strategies that ensured market differentiation and alignment across all touchpoints.• Created highly targeted multi-channel campaigns and programs for American, European, and African markets.• Coordinated international educational seminars to drive membership growth, product adoption, and member financial wellness.• Oversaw the strategy and implementation of UNFCU's Member Loyalty Rewards program.• Led A/B testing and user experience strategies across member-facing channels to optimize campaigns and drive member growth and product adoption.• Oversaw campaign calendars and project plans to ensure alignment with corporate objectives.• Drove technology efficiency by managing vendor relationships and infrastructure.• Developed the brand architecture for the UNFCU Foundation.• Developed and executed targeted marketing strategies to position the UNFCU Foundation as a leader in ending poverty.

• Aligned UNFCU around a single visual identity and tone of voice.• Built an in-house creative team that increased the effectiveness and efficiency of campaigns.

• Designed, structured, and developed UNFCU’s first responsive website.

I created Dotal, an online brand strategy library, to make it easy for brand strategists and culture leaders to learn how purpose-driven companies:• Define their brand framework.• Focus their strategy through positioning and differentiation.• Hire, engage, and unify their team.• Create memorable experiences for their customers.

• Developed corporate identities, branding, and digital and print promotional ads for National Geographic, Forbes, and Ty Pennington's At Home magazine.

• Designed and illustrated children’s books that I now share with my 6-year-old daughter.

• Developed the brand and visual identity for The Peale Center for Positive Thinking.