Upside is a mobile app that personalizes brick-and-mortar commerce to help communities thrive. We connect millions of consumers with businesses nationwide. Using Upside, shoppers have more purchasing power, businesses make more profit, and value is driven back to our communities. Now live at tens-of-thousands of locations in the US, we’ve provided more than $1Billion in incremental profit to merchants and Millions in cash back to consumers.

Responsible for negotiations of several strategic key contracts for Motiva and handling the commercial transition of 26 terminals to a new strategic partner for Motiva.

Leadership role with P&L responsible in a temporary role overseeing the safe operation and optimization of Motiva’s Sales & Marketing origination and Base Oils business. Directly oversaw the company’s Wholesaler business representing the Shell & 76 Retail brands and Commerical Sales. Responsible for sales, marketing, and operations of the branded, base oils and commercial businesses for Motiva.

Juniper Ventures of Texas LLC - Board member

Senior oil and gas retail executive with experience growing Shell & 76 brands, creating strategic marketing plans, launching innovative product offerings, managing new business offers and contract and customer setup teams. Creating customer value propositions and business value across retail marketing. Demonstrated track record of growing established businesses as well as launching new products and executing initiatives with excellence. Experience leading annual planning cycles, staff development and monitoring marketing business activities to ensure strong ROI and adherence to continuously improve performance of business investments and operations.Accomplished in coaching and developing direct reports, establishing credibility and rapport with cross functional teams, and managing partners as well as 3rd party vendors. Wide spread knowledge of retail industry developments, marketing strategy, new product introductions, and consumer behavior. Known as a leader who adapts quickly to new environments and brings best practices from retail marketing & business operations and incorporates them to improve business performance.Key Areas of Expertise:Brand Management ׀ Marketing Strategy ׀ Consumer Insights ׀ Concept Development | Retail Marketing ׀ Business Analytics ׀ Customer Experience ׀ Communications | Team Leadership ׀ Agency Management ׀ Product Innovation ׀ Marketing & Business Planning | Cross Functional Leadership ׀ Competitive Analysis ׀ Integrated Marketing ׀ loyalty Alliances ׀ Joint Venture Experience

Responsible for the following areas within Motiva Fuels Sales & Marketing (FSM) - from strategy development to daily implementation including data/systems support. For all branded and unbranded products: - Fuels pricing - Demand management - Loading Supper Services (24/7 helpdesk) - Commercial Business support - FuelFill - Fuel Delivery Program - GetUpside - Customer Acquisition Program using Personalized Pricing offers Key leader to support the Fuels business in both long and short term optimization of margin and volume, working with counterparts in Supply and Distribution to optimize the entire end-to-end supply chain. This includes demand forecasting and development of strategies/systems to achieve improved supply reliability/and efficient allocation during supply shortages, and effective communications with customers and close interface with Supply/Distribution/Trading (to respond to supply outages). Drives strategy development regarding fuels markets/portfolio decisions, including an understanding of industry and competitor activity (both current and anticipated) to ensure Motiva’s fuels, pricing, logistics, and customer approach is robust. Manages Motiva’s unbranded strategy across all products, to ensure both short and long term optimization of volume/margin and with the appropriate link to branded products. Optimize volume and margin in short and long term to generate the highest sustainable earnings and support Motiva’s ambition to grow. Manage pricing & demand management processes and reporting systems to allow pricing to occur daily over 8 billion gallons annually across a network of 125+ terminals across the Motiva geography.Responsible for Loading Support Services and communications to customers regarding supply as well as new business opportunities in extending the supply chain and personalize pricing programs to customers.

Responsible to manage fuels pricing and demand management for all products/channels (both branded and unbranded) within Motiva Fuels Sales & Marketing (FSM) - from strategy development to daily implementation and cooperatively with SOPUS for data/systems support and development. Key leader to support the Fuels business in both long and short term optimization of margin and volume, working with counterparts in Supply and Distribution to optimize the entire end-to-end supply chain. This includes demand forecasting and development of strategies/systems to achieve improved supply reliability/and efficient allocation during supply shortages, and effective communications with customers and close interface with Supply/Distribution/Trading (to respond to supply outages). Drives strategy development regarding fuels markets/portfolio decisions, including an understanding of industry and competitor activity (both current and anticipated) to ensure Motiva’s fuels, pricing, logistics, and customer approach is robust. Manage all aspects of Motiva fuels pricing for both branded and unbranded customers across Motiva’s geography, including responsibility for the strategy, daily execution, and contracting approach where appropriate.Optimize volume and margin in short and long term to generate the highest sustainable earnings and support Motiva’s ambition to grow. Manage pricing processes and reporting systems to allow pricing to occur daily over 14 billion gallons annually across a network of 125+ terminals across the Motiva geography (in conjunction with SOPUS via SLA).

Accountable for the pricing of 20 billion gallons of fuel for branded/unbranded stations in the US and Canada. This includes setting operational strategies and pricing tactics to meet volume and margin goals. In addition, responsible for the following items:• Cost Management/Budget of Pricing Operations of 7.5 Million dollars • Manage outside relationships with external stakeholders including government officials and state agencies regarding pricing and legal requests• Responsible for setting daily rack prices at 300 terminals and 2,000 trade areas that ultimately effect 15,000 branded stations and 1,200 unbranded customers.• Responsible for 20 people as Pricing Manager

Various roles with increased responsibility including the following:- Budget & Planning Analyst,- Administrative Services Representatives- Accounting Supervisor- Computing Development Manager- Territory Manager - Branded Sales- Sales Manager - St. Louis Market- Marketing Coordinator - Eastern Region- Pricing Manager - Gulf Coast Region- Aviation Business Manager- General Manager Aviation- Supply Envelope Director - Mid-Continent Region- Pricing Strategy Manager