- Delivered 100% YOY revenue growth, increasing agency revenue from $4M to $8M by securing long-term engagements with Fortune 500 brands and expanding into healthcare, investment banking, and non-profits.- Led the agency’s largest accounts, including Elf, Michael’s, Strong Roots, and Urban Land Institute, while doubling the Account Management Department to a team of six.- Negotiated client retainer contracts and spearheaded cross-functional collaboration across strategy, creative, and operations teams to ensure successful campaign execution.- Built sustainable growth strategies focused on creativity and innovative problem-solving.

- Founded a consulting firm to define end-to-end marketing strategy for diverse clients’ product portfolios with focus on pharma, wellness, sports, education and DEI.- Advised agencies on marketing to communities of color including differentiating an anxiety medication for Pfizer a major pharmaceutical company; defined branding strategy and creative execution for diverse industries.- Created unique branding strategy targeting younger, more diverse markets for New York Health & Racquet Clubs, a chain of NYC fitness clubs. - Elevate brand marketing via rich, robust consumer insights. Partner with performance marketing teams and creative teams (internal and agency) to optimize creative across channels. Provide expertise on strategy and creative direction.

- Served as inaugural Director of Marketing for College Aid Pro, a Fintech Start-up Start-up SaaS company with a mission to provide families with financial advisory for secondary education, and eradicate Student Debt. - Refined brand positioning and lead development of optimized website that increased brand awareness and offerings by 75%

NASM Certified Personal Trainer & Nutritionist specializing in fitness, nutrition and wellness with emphasis on improving the lives and physical/mental heath of underserved communities, communities of color and youth

Took intentional break to be a full-time caregiver for my two daughters now aged 19 and 17, while continuing to stay engaged in community, culture, marketing, and sports. Excited and energized to return to the advertising and marketing world.

Led marketing initiatives for music, film, and fashion clients, including brand campaigns for Oswald Boateng, Trace Magazine, and artist Kehinde Wiley.

- Recruited for a high-profile role managing top accounts and Fortune 500 clients. - Partnered with consumer insights, performance marketing, internal and external creative teams to deliver results. - Collaborate with cross-functional partners to ensure full campaign integration across the customer journey: retail, experiential, public relations, consumer engagement and more. - Led an 8-member team plus 25+-member cross-functional project teams in a matrixed environment.- Defined and delivered award-winning, market-disrupting 360 integrated marketing to establish Target’s appeal as an upscale discount store based on competition analysis for Target and rich customer insights. - Delivered results as brand lead for Target and Tommy Hilfiger across the organization – serving as the voice of the 360 integrated communications strategy. - Increased Tommy Hilfiger customer satisfaction as agency of record with best-in-class marketing campaigns.

- Instrumental in launching Spike DDB marketing agency, a high-profile joint venture between acclaimed film director and producer Spike Lee and DDB, the #1 marketing agency in North America. - Served as primary liaison between CEO Spike Lee and corporate leadership at DDB to create a platform for the management of a disruptive new marketing agency and partnership.- Led brand management for high-profile clients including Nike (Air Jordan), Fox Sports Networks, the NFL, the NHL, New Era Apparel, the New York Knicks and more.- Oversaw planning and execution of portfolio-marketing activities including 360 integrated campaigns. - - Led a 25-member team of creative and marketing professionals.

- Lead Agency’s premiere accounts and Fortune 500 clients, Ray Ban, Samsung and FILA.- Spearheaded new business development. - Secured $10M AOR contract with FILA Footwear and Apparel, delivering brand creation and market positioning strategies.- Partnered with Creative, Strategy, and production teams to deliver award winning consumer driven communications. - Led an 10-member account team, and oversaw budgets for partner clients, as well as the agency P/L performance.

- Oversaw all consumer marketing for proprietary MTV Network properties including MTV Video Music Awards, Movie Awards, the launch of The Real World, and signature music specific programming Yo! MTV Raps. - Managed all day-to-day advertiser partner relationships. - Partnered with cross-functional teams including Advertising Sales, PR, production to provide superior client service. - Created and led original content development for securing new advertisers to the channel.