Jeffrey Shirley

Jeffrey Shirley Email and Phone Number

Fractional CEO - Old Fashion Way Organics @ Brand Positioning Doctors
Atlanta, GA, US
Jeffrey Shirley's Location
Atlanta, Georgia, United States, United States
Jeffrey Shirley's Contact Details

Jeffrey Shirley work email

Jeffrey Shirley personal email

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About Jeffrey Shirley

Call us to coach & train your Marketing team on how to build great Brands that emotionally connect with your Consumers & Customers. A few of our past clients and experiences are:Amazon (Kindle), AT&T, The Coca-Cola Company, Diageo, The Eastman Kodak Company, The Home Depot, TV One Network, Twentieth Century Fox Filmed Entertainment, Sprint Nextel (Boost Mobile), and Rotary International.Specialties: • President Darryl Cobbin chosen as “Marketer of the Year” Award, Brand Week Magazine• Strategies and results covered in several books: The Tanning of America (2011) by Steve Stout, The Big Payback (2011) by Dan Charnas and The Hip Hop Generation (2002) by Bakari Kitwana• Results and work featured in The Wall Street Journal, New York Times, Forbes, Business Week, Newsweek, AdWeek, Brand Week, Vibe, CNN, CNNfn, MTV, and VH-1.

Jeffrey Shirley's Current Company Details
Brand Positioning Doctors

Brand Positioning Doctors

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Fractional CEO - Old Fashion Way Organics
Atlanta, GA, US
Website:
brandpositioningdoctors.com
Employees:
2
Jeffrey Shirley Work Experience Details
  • Brand Positioning Doctors
    Fractional Ceo - Old Fashion Way Organics
    Brand Positioning Doctors
    Atlanta, Ga, Us
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  • Brands, Beats & Bytes Radio Show & Podcast
    Lead / Executive Producer
    Brands, Beats & Bytes Radio Show & Podcast Apr 2019 - Present
    Stanford, Ca
    Produce the marketing Radio Show & Podcast Brand, Beats & Bytes. The goal of the Podcast is to help Build Better Marketers. We publish the Radio Show weekly at Stanford University Radio Station KZSU and the Podcast on platforms such as iTunes & Spotify. We interview Interesting people with insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture that you can use and win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. Darryl "DC" Cobbin and Larry "LT" Taman are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
  • Brand Positioning Doctors
    Fractional Cmo | Managing Partner
    Brand Positioning Doctors Feb 2017 - Present
    Greater Atlanta Area
    A specialized brand building and brand positioning firm that focuses exclusively on developing a laser sharp Brand Architecture and Positioning. We employ a proven system with “real world know-how” to help companies build strong, distinct Brands and help them more effectively position their Brand versus the competition. We also serve as fractional CMO’s where we help companies with marketing as they look to fill Senior Level Marketing jobs. My areas of expertise include:- Marketing Strategy including Digital- Brand Positioning and Repositioning- Business Development- Supplier Diversity & Business Operations- Loyalty and Consumer Relationship Marketing
  • Brand Positioning Doctors
    Consultant
    Brand Positioning Doctors Nov 2015 - Present
    Greater Atlanta Area
    A specialized brand building and brand positioning firm that focuses exclusively on developing a laser sharp Brand Architecture and Positioning. We employ a proven system with “real world know-how” to help companies build strong, distinct Brands and help them more effectively position their Brand versus the competition.
  • Alpha Phi Alpha Fraternity
    Member
    Alpha Phi Alpha Fraternity 1985 - Present
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  • Shirley International
    Brand & Business Consultant
    Shirley International Sep 2006 - Nov 2015
    Greater Atlanta Area
    • Help companies with Brand Positioning, Marketing Plan Development and execution.• Train marketers on the Art & Science of building a great brand• Advise entrepreneurs on developing business plans to help them grow
  • Georgia Pacific
    Director, Diversity Business Development
    Georgia Pacific Nov 2004 - Sep 2006
    Responsible for growing the companies spend with Minority and Women Owned Businesses. I also create Strategic Alliances, Joint Ventures and partnerships to help grow our business.
  • Georgia Pacific Corporation
    Director, Digital Marketing
    Georgia Pacific Corporation Sep 2002 - Oct 2004
    Responsible for development of permission based marketing programs for Georgia Pacific’s Towel (Brawny and Sparkle), Tissue (Quilted Northern and Angel Soft) and Napkin (Vanity Fair) businesses
  • The Coca-Cola Company
    Senior Director, Digital Marketing
    The Coca-Cola Company Apr 2001 - Oct 2001
    Greater Atlanta Area
    Responsible for development of permission based marketing programs for Coca-Cola North America Developed eMarketing strategy for Coca-Cola North America Brands with the aim to develop over 30 Million permission based relationships by 2005.Developed the strategic vision for Coca-Cola online programming, leading to the development of the Coca-Cola Harry Potter online promotion and the AOL Pop the Top Promotion, which became the most successful online promotion in company
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  • Mondelēz International
    Brand Marketing, Promotions & Digital Marketing
    Mondelēz International Jun 1990 - Apr 2001
    Madison, Wisconsin Area, And Chicago, Il
    Oscar Mayer New Products, Lean Meats 1992Led the introduction of Healthy Favorites Ham and Turkey.Launched Healthy Favorites Bologna 1 month earlier than planned due to competitive threats.
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  • Mondelēz International
    Group Manager - Digital Marketing
    Mondelēz International Jan 2000 - Jan 2001
    Responsible for leading Kraft Foods in the development of eCRM (electronic consumer relationship marketing) programs for Kraft Interactive Kitchen (one company website) and Brands.Led the development of the company's first three company wide integrated ePromotion programs that led to a 50% increase in monthly registrations to Kraft Interactive Kitchens.Negotiated online media deal that led to a 60% savings and contributed more registered users than all other media partners combined.
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  • Kraft Foods
    Marketing & Promotions
    Kraft Foods 1990 - 2001
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  • Kraft Foods
    Category Brand Promotion Manager
    Kraft Foods Jan 1998 - Jan 2000
    Easy Meal SolutionsPioneered the introduction of the Kraft Dinner on Hand Program that resulted in a 5.4% increase in volume over 2 years as well as a company wide CRM initiative that markets to Kraft's heavy consumers. This program has become a top 10 initiatives within Kraft Foods.Developed behavior based marketing approach that led to the Kraft Dinner on Hand Program.
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  • Kraft Food'S Salad Dressing
    Category Brand Promotion Manager
    Kraft Food'S Salad Dressing Jan 1997 - Jan 1998
    Responsible for the strategic promotion planning and analysis for Kraft Foods Salad Dressing's Brands which represents over 400 million dollars in revenue to the division and 35% share in the category Team received Kraft's Brand of the Year
  • Miracle Whip And Mayonnaise
    Brand Promotion Manager
    Miracle Whip And Mayonnaise Jan 1996 - Jan 1997
    Responsible for the strategic promotion planning and analysis for Miracle Whip and Mayonnaise, which represented over 645 million dollars in revenue to the division.Identified tie-in partner and negotiated $100,000 savings.
  • Kraft Foods - Oscar Mayer Division
    Brand Promotion Manager
    Kraft Foods - Oscar Mayer Division Jan 1995 - Jan 1996
    Lunchables, Kids MarketingIdentified, negotiated, and executed instant win sweepstakes promotion that allowed the brand to giveaway over $70,000 worth of prizes (Tie-in partner paid for all of the prizes).Responsible for all of Oscar Mayer's Kid's marketing efforts.Received Kraft Superior Achievement Award for contributions made
  • Lunchables, Sliced
    Associate Brand Promotion Manager
    Lunchables, Sliced Jan 1993 - Jan 1995
    Initiated and executed display test program that resulted in an average volume increase of 300 percent across four Oscar Mayer brands (most successful volume driving program in division history, test resulted in one million-dollar brand commitment the following year).Developed and executed regional NFL promotion and national merchandising program which led to a 12% increase in volume across all participating brands.Received Kraft Creativity Award for NFL promotion.
  • Oscar Mayer Lunchables
    Assistant Brand Manager
    Oscar Mayer Lunchables Jan 1992 - Jan 1993
    Led the introduction of Lunchables Fun Pack which resulted in a 222 percent increase in net earnings Managed the development of all print advertising and Consumer Promotion for the Lunchables Fun Pack introduction.
  • Kraft Foods - Oscar Mayer Foodservice Division
    Assistant Brand Manager
    Kraft Foods - Oscar Mayer Foodservice Division Jan 1990 - Jan 1992
    Sliced Meats, Subway AccountLed the introduction of Subway Setups which helped double division sales to Subway in 2 years Identified and executed 1.5 million cost reduction on Louis Rich Subway TurkeySold Oscar Mayer and Louis Rich Products to Operators and Distributors.

Jeffrey Shirley Education Details

Frequently Asked Questions about Jeffrey Shirley

What company does Jeffrey Shirley work for?

Jeffrey Shirley works for Brand Positioning Doctors

What is Jeffrey Shirley's role at the current company?

Jeffrey Shirley's current role is Fractional CEO - Old Fashion Way Organics.

What is Jeffrey Shirley's email address?

Jeffrey Shirley's email address is js****@****ors.com

What schools did Jeffrey Shirley attend?

Jeffrey Shirley attended Atlanta University (Cau) Graduate School Of Business, Alabama Agricultural And Mechanical University.

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