15 years solid experience in marketing strategy development, brand management and brand activation / promotions execution.Began my career in the Philippines in 2005. Worked for an international assignment for 4 years. Repatriated for a brand management role in the Philippines.Worked on multiple marketing campaign strategies in various markets in the Asia Pacific Region (the Philippines, Bangladesh, Nepal)Acquired work experience in both retail and FMCG industries (food/beverages, tobacco)Competent in brand marketing, trade marketing, promotions execution, merchandising, events management, planogram creation, supply chain logistics, product & packaging development, P&L monitoring, campaign strategy development and implementation, new product launch execution, business development.