I've always enjoyed making sense of data from seemingly random patterns and sources. Linguistics drew me in since language is a tool we use every day but few know the underlying complexities of how it works.Working with linguistics reignited my passion for analyzing unstructured data and allowed me to easily pivot my career towards marketing as they both involved large datasets to deconstruct and decipher.As an SEM analyst, I am essentially given unlimited data and challenged to optimize campaigns with any number of different metrics. It's an added bonus that I get to collaborate clients to decide together what we should be optimizing towards and provide personalized recommendations for each of their campaigns with the goal of decreasing costs, driving traffic, and generating a significant return on spend.In my spare time, I also enjoy personal/networked technology, baseball, and investing.Feel free to contact me at: jfwitney@gmail.com//Specialties//Search Engine MarketingMarketing Analysis Spend Forecasting Pmax Data Modeling Bing Ads Incrementality Tests SEO Unstructured Data Heavy-Up Test Consumer Behavior Research A/B Tests Brand FitKeyword Research Bid Management Pay-per-Click//Tech//Google Ads Editor Adobe Analytics Tableau MS Office Suite MS Ads EditorGoogle Looker Studio Screaming Frog Supermetrics ClickUp/Asana Feedonomics