Jeff Allen

Jeff Allen Email and Phone Number

Stealth SaaS Founder | Creative Go-to-Market Executive | 3x CMO | ex-Adobe @ BlueCar
Jeff Allen's Location
Lehi, Utah, United States, United States
Jeff Allen's Contact Details
About Jeff Allen

Highly-creative, hands-on, data-driven executive with a proven track record for developing TAM-expansive positioning, and precision-targeted messaging to propel products to market success. Excel in growth settings by seeking out unconventional approaches, increasing analytical rigor, and applying effective visual communication techniques. History of juicing customer acquisition, upsell, and renewal rates by moving the metrics that underpin them.Enjoy collaborating with clever, fun and ambitious people who are inclined toward taking calculated risks and who never tire of discovering new ways to win.* * * *I've learned to combine a GM mindset with a CMO skillset to make tech products win in the marketplace. At my core, I am a creative problem solver.I get the greatest satisfaction when I apply creative unlocks to difficult challenges in order to clear the way for progress and to drive growth and acceleration. Such solves range from the simple (a presentation that explains a complex topic in a way anyone can understand it), to the complex (a program that connects a customer's investment in a product or service to the business value it creates for them in a new and unexpected way).With talented colleagues, I have built and launched new products at tiny startups and run and operated massive product lines in some of the industry's largest companies. Along the way, I've been fortunate to learn from customers who work for some of the world's most valuable and interesting brands. Large or small, early- or late-stage, every business continuously encounters hurdles, which present new opportunities to innovate and thrive. That's where I like to be.

Jeff Allen's Current Company Details
BlueCar

Bluecar

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Stealth SaaS Founder | Creative Go-to-Market Executive | 3x CMO | ex-Adobe
Jeff Allen Work Experience Details
  • Bluecar
    Ceo & Founder
    Bluecar Sep 2023 - Present
    Heads down in stealth mode developing the Martech product I always wish I had.
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  • Sensor Tower
    Cmo
    Sensor Tower Jun 2022 - Sep 2023
    San Francisco, California, Us
    Re-imagined Sensor Tower's marketing from top to bottom, left-to-right and back-to-front, all while continuing to drive rapid growthDeveloped differentiated, TAM-enlarging positioning: "Always-on market research," “Outside-in Intelligence for the global digital economy,” "responsibly sourced data," which "answers questions your data can't"Drove improvements in LTV:CAC and marketing CACCreated an accountability culture in the team, by focusing on the success of internal "customers" (Sales, Service, Product/Engineering)Labored to win the economic downturn by using it as an opportunity to redesign every marketing function, with a focus on top-to-bottom KPI alignment to optimize operating performance and gear up for massive scale
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  • Adobe
    Global Head Of Marketing, Adobe Analytics
    Adobe May 2012 - Jun 2022
    San Jose, Ca, Us
    In this role I functioned as a hybrid product line General Manager and Product Line CMO, with global responsibility for the market success of Adobe's Analytics portfolio. The portfolio included products for a variety of digital marketing analytics (web, mobile app, video, IoT) and supported basic analysis to advanced data science functions on this data.My team, primarily made of of product marketing experts, was responsible for all aspects of go-to-market, including product naming, pricing, packaging, positioning, messaging, sales enablement, launches, media and analyst relations, demand generation, product adoption, customer retention, industry evangelism and everything in between.I was measured against three key metrics: New ARR Bookings, ARR Attrition and Net ARR. Organizationally, we sat between the product organization and the market, orchestrating the GTM functions across the matrix-ed org to drive to the finance plan. Besides responsibility for the typical "lights-on" Product Marketing functions, we executed many innovative programs to help drive growth and retention in the business.The highlight of this job (which was most responsible for my longevity in the role) was the intra-preneurial nature of the job. Our biggest "startup," to date in this business was the introduction of a completely new application based heavily on our award-winning Adobe Analytics product, but focused on new market problems, called Customer Journey Analytics (CJA). In its first full year in market, it attracted some of the world's largest brands as early adopters and double-digit millions of ARR. It the fastest $0-100M ARR products I ever brought to market at Adobe. Meanwhile, in parallel to CJA, we incubated a product-led growth initiative focused at the lower mid-market combining elements of both a freemium and free trial model to bring new logos into the Analytics business.
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  • Digital Analytics Association
    Board Member
    Digital Analytics Association Jun 2016 - May 2022
    Matteson, Il, Us
    == Appointed Director Emeritus in August, 2022 ==Contribute to the strategic direction and tactical execution of this not for profit professional organization. Top projects include reimagining awards for excellence program and gala as the Quantie awards and creation of the University Corporate Benefactor program, which connects universities with corporate partners who sponsor the memberships of students, faculty and staff.
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  • Vuworks
    Co-Founder
    Vuworks Oct 1997 - Mar 2022
    VuWorks is an entity my business partner and I used early in our careers to perform freelance web and interactive media projects for clients in a variety of industries from tech, to healthcare to ranching. Since 2008, we've done home automation projects based around Control4 products mostly as a hobby for ourselves, family and friends.In addition to building websites and presentations for numerous clients over the years, in its early days, VuWorks created and for nearly four years operated two e-commerce businesses, an online store and an international mail processing company. Those businesses were sold in 2004.
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  • Hydrantid (Now Part Of Hid)
    Interim Cmo
    Hydrantid (Now Part Of Hid) Jan 2012 - May 2012
    Worked with founders to develop product, pricing and branding strategy. Developed identity, messaging, positioning and product UX.HydrantID was acquired by HID in 2019.
  • Workfront, An Adobe Company
    Cmo
    Workfront, An Adobe Company Jun 2010 - Jan 2012
    Lehi, Utah, Us
    Chief marketer, responsible for all aspects of marketing for the company’s award-winning project management software sold via SaaS delivery model. Areas of focus include corporate positioning, marketing strategy, inbound and outbound demand generation, electronic and field marketing, trade shows and events, sales enablement, brand communications, industry analyst and media relations and social media marketing. Strong emphasis on growing the bench strength and unity of the marketing team, developing franchise-able processes and programs, and on creating guiding star analytics for each level of the org. Workfront was acquired by Adobe in December, 2020 for $1.5B.
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  • Venafi
    Cmo
    Venafi Sep 2005 - Jun 2010
    Salt Lake City, Ut, Us
    As the chief marketing leader at Venafi, I redefined the positioning and messaging of company and products to more tightly align products with existing markets, and establish thought leadership in emerging category. Influenced Gartner analysts’ understanding of company and market need, resulting in creation of Enterprise Key Management category with Venafi being named a Cool Vendor in 2010. Designed and drove implementation of consistent branding through all marketing materials and product interfaces. Developed lead nurturing methodology and implemented automated nurturing processes using a marketing automation product, resulting in highly-qualified leads from global 2,000 companies. Developed integrated corporate positioning campaign to educate market on the need for encryption management and to generate buzz around Venafi using social media and viral video. Appointed to RSA Conference exhibitor advisory board, giving Venafi a voice in the design of the conference and winning over conference organizers, resulting in the approval of a speaking opportunity for a major Venafi customer and premium booth positioning.
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  • Novell
    Senior Product Marketing Manager, Novell Linux Desktop
    Novell Feb 2002 - Sep 2005
    Provo, Ut, Us
    Joined Novell as outbound PM in the Identity Management group; became the PM for Novell's first centralized auditing product, Nsure Audit (Novell has since acquired eSecurity, Inc. to provide this functionality); moved to Product Marketing of Nsure Audit, BorderManager, iChain and Novell SecureLogin (the enterprise single sign-on product we OEM-ed from Protocom - now AcitvIdentity); moved into another outbound-PM role trying to help the business unit get their arms around EMEA, Asia-Pac and LatAm; Moved to global PMM for Linux Desktop - Launched Novell Linux Desktop 9 and had one of the most rewarding whirlwind years of my career.
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  • Excite@Home
    Director, Product Management
    Excite@Home Jul 1999 - Jan 2002
    Led 40-member cross-functional team that developed a suite of private-labeled e-commerce and hosting applications (including integrated shopping cart, cash register, electronic wallet, payment gateway and back-end order management tools), sold by OEMs AT&T, IBM, Dell, Discover Card and First Data, supporting over 40,000 e-commerce sites. Grew multi-million dollar hosting product line sold under AT&T brand to exceed year-end goals within three quarters, nearly doubling projected EBITDA contribution in challenging economic climate (2001). Directed product development and launch of Excite Freetailer, a comprehensive ecommerce tool that produced over 35,000 new customers and generated over $5 million in revenue in its first two quarters.
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  • Imall, Inc
    Director, Major Accounts Marketing
    Imall, Inc Dec 1998 - Jul 1999
    Managed relationships with major partners including FirstData Corporation, Wells Fargo, True Value and others; developed marketing programs for these partners.Created and presented training materials to large groups of sales professionals on selling semi-technical e-commerce products.Regularly interacted with executive-level management (internal and external), promoting iMALL initiatives and handling controversial and sensitive situations with diplomacy.
  • Auto-Soft (Now Applied Materials)
    Marcom Manager
    Auto-Soft (Now Applied Materials) Apr 1998 - Dec 1998
    Santa Clara, Ca, Us
    Oversaw all aspects of marketing communications, including advertising, public relations, trade shows, product launches and development of sales collateral.Met with editors of influential trade publications to evangelize benefits of new products for Semiconductor and Manufacturing Automation industries, resulting in editorial coverage in several major publications.Worked closely with Japan-based parent company and US-based sister companies to find opportunities to market products collaboratively.
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  • International Power Technologies
    Account Executive
    International Power Technologies May 1995 - Apr 1998
    Top producing sales rep for 11 consecutive quarters covering TX, AZ, CO, NV and Southern CA.Identified, signed and trained VARs, distributors and system integrators participate reseller program.Worked as liaison to marketing to collaborate on trade show strategies and execution, collateral development, web development, advertising and message development.
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Jeff Allen Skills

Product Marketing Demand Generation Product Management Marketing Integrated Marketing Marketing Strategy Digital Marketing Social Media Marketing Marketing Communications Public Relations Public Speaking Analyst Relations Team Building Direct Marketing Multi Channel Marketing Positioning Field Marketing Corporate Events Marketing Leadership Adobe Creative Suite Art Direction Technical Writing Video Production Graphic Design Creative Writing Campaigns Presentation Development Visual Identity Viral Marketing Brand Communication Partner Marketing Channel Marketing Powerpoint Personal Branding Marketecture Design Technical Savvy Corporate Positioning Brand Messaging Campaign Development Culture Building Idea Generation Live Shows Podcast Production Group Presentations Control4 Scriptwriter Exhibit Design Humorous Marketing Start Up Environments Collaborative

Jeff Allen Education Details

  • Brigham Young University
    Brigham Young University
    Business
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Executive Education

Frequently Asked Questions about Jeff Allen

What company does Jeff Allen work for?

Jeff Allen works for Bluecar

What is Jeff Allen's role at the current company?

Jeff Allen's current role is Stealth SaaS Founder | Creative Go-to-Market Executive | 3x CMO | ex-Adobe.

What is Jeff Allen's email address?

Jeff Allen's email address is je****@****rks.com

What is Jeff Allen's direct phone number?

Jeff Allen's direct phone number is +140853*****

What schools did Jeff Allen attend?

Jeff Allen attended Brigham Young University, Northwestern University - Kellogg School Of Management.

What are some of Jeff Allen's interests?

Jeff Allen has interest in Science And Technology, Children, Arts And Culture, Economic Empowerment.

What skills is Jeff Allen known for?

Jeff Allen has skills like Product Marketing, Demand Generation, Product Management, Marketing, Integrated Marketing, Marketing Strategy, Digital Marketing, Social Media Marketing, Marketing Communications, Public Relations, Public Speaking, Analyst Relations.

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