YELLOW BLOOD, THE CONNECTED CUSTOMER ECOSYSTEM & EATING CULTURE FOR LUNCHLed team of ~150 digital pros (and 150+ consultants) executing over 300 projects per year to define and execute Caterpillar’s strategy to transform the digital customer experience, globally. In just three years, we doubled digital impact to 25% of company revenues, including 5X growth in sales through online leads. We pioneered key aspects of B2B marketing, sales and support, including:▪ Customer Value - Partnered to reinvent customer journey mapping to pinpoint B2B customer value and align digital to deliver "Cat moments" across multiple customer segments and roles.▪ Digital Architecture - Defined the digital platform driven from customer value through workflow, experience, applications, analytics, data, and IoT connectivity.▪ eCommerce - Transformed eCommerce in our industries with Parts.cat.com, a global retail eCommerce capability for the B2B customer experiencing triple-digit growth.▪ Site Strategy - Migrated from from a fragmented set of sites and microsites to a unified Cat.com across a dozen industries, globally, driving a 50% increase in site traffic year-over-year (YOY) across 9 regions in 18 languages, generating leads in over 200 countries (⅔ outside the U.S. and growing fast).▪ Search & Social - Optimized content and sites to drive half of traffic and 70% of leads through Search Engine Optimization (SEO), while generating 40% YOY growth in social audiences.▪ Mobility - Embraced mobile responsive design which engages nearly half of Cat.com visitors and 25% of eCommerce customers.▪ Content - Established industrial-strength content management processes and platforms that serve 8500 products and over 1B content assets, including engineering-derived geometry that fuels emerging augmented and virtual reality experiences (AR/VR coming to life at Caterpillar --> https://www.youtube.com/watch?v=VGtCQWROytw ).

PIONEERING, PARTNERING & DISRUPTING DIGITAL AT THE MICROCHIP LEVELResponsible for acquiring and delivering process and organizational improvement engagements incorporating process reengineering, organizational design, data analytics and IT management.▪ Large semiconductor client example: - Conducted process and organizational effectiveness assessment that identified opportunity for 30% improvement in end-to-end productivity. - Conducted a detailed root cause analysis to pinpoint limitations of current operations that were impacting quality, efficiency and customer satisfaction. - Architected and provided day-to-day execution support for a performance improvement plan which integrated strategic, process and program management changes across multiple departments.▪ Mid-size software client example: - Conducted a comprehensive order-to-cash assessment to identify significant receivables reduction. - Identified opportunities to reduce days sales outstanding by >20% and supported implementation which included revised contract policies/terms, modification of accounting procedures, and the implementation of an automated quote-to-order configuration tool.

PROSPECTING, PINPOINTING VALUE & DISCOVERING MY STRENGTHSResponsible for co-founding new office location in Denver, CO and establishing a local client base.▪ Large equipment rental client example: - Conducted a business process assessment for rental, new equipment sales, and parts order fulfillment for a rental services company. - Modeled business operation, mapped current processes, performed activity based costing analysis, pinpointed improvement opportunities and designed future state processes. - Identified $10M in revenue opportunity (25% increase) and $500k in cost reduction/avoidance through improved processes with integrated technology. - Identified $12M in reduced inventory requirements achieved through automated and optimized inventory and transportation management.▪ Other key client examples: - Identified over $5M in cost reduction (55%) for the call centers of an international hotel chain achieved through reduction in rework, internet self-service, automated case management, integrated data analysis and CRM workflow automation. - Defined an integrated, end-to-end systems development process that increased efficiency 25% for the IT organization of an international beverage company. - Identified 50% productivity improvement potential and corresponding cycle time reduction opportunity for a computer hard drive manufacturing company. A staged implementation process was co-developed with the client to bridge from the current to high-performance future state.

LEADERSHIP, DISTRIBUTION & AN ENDURING VISION FOR B2B CUSTOMERSManaged operational support and process improvement group of 25 staff members dedicated to providing systems, training, operational, and technical support to the service organization: ▪ Worked with the manufacturer/OEM and internal parts, service and IT organizations to bring online parts ordering to the dealership. ▪ Conducted process assessments across the entire repair and work order process, identified inefficiencies and recommended improvements. ▪ Supported implementation with key performance indicators (KPIs) delivered via PC desktop dashboard which tracked ongoing operational efficiency and financial health. ▪ Finalized design and implemented a technician incentive program for a 400-person service organization. ▪ Co-developed and implemented the plan that brought the regional Cat Wagner Training Institute to the dealership. ▪ Developed the dealership's first customer feedback and issue tracking system.

BUSINESS PROCESSES, SYSTEMS DEVELOPMENT & THE LONGEST DAYS OF MY LIFE Worked with Caterpillar and Cat dealers to improve business performance in key process and technology areas.▪ Distribution system development example: - Completed conceptual and detail design of key data conversion and interface modules for a Distribution Requirements Planning (DRP) system in COBOL with IBM DB2 relational databases. - Served as the senior programmer on a 13-person programming team during the build phase, to include component and assembly test preparation and execution. - Co-developed and managed the implementation of integration, quality, and production environment testing and executed and monitored conversion across these three environments. - Provided application support and system change management following systems cutover.▪ Systems development lifecycle process example: - Facilitated the development and rollout of a customized, common enterprise systems development process across six major IS business units (~600 employees). - Co-developed and co-instructed over 20 training sessions (~25 participants each) that introduced the new methodology, and developed supporting process handbooks, checklists, job aids, etc. - Gained and maintained buy-in to the modified process through targeted communications, project management coaching, and mentoring of early adopter development teams.▪ Customer contracts process example: - Designed a tailored service contracting and delivery process which included the development of base service offerings, customer qualification and sales, enabling systems, delivery and analysis. - Served as the process pilot lead for the rollout of a new service contracting process which covered needs analysis, sales, execution and contract analysis. - Supported delivery of the processes, systems and organizational changes necessary to make service contracting more efficient and profitable.

DISCIPLINE, LOYALTY & ESPRIT DE CORPS▪ Military Intelligence Officer - US Army Reserves & National Guard▪ US Army Air Assault School Distinguished Military Graduate▪ US Army Military Intelligence Officer Basic Course Graduate▪ Ranger Indoctrination Course▪ US Army Enlisted Basic & Advanced Training