Jeffrey Abramson Email and Phone Number
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Currently uniting Americans through entertainment at Bridge Entertainment Labs. Former: Meta: Virtual Events & Audio Creator Product Marketing | Head of Discovery VR | Co-President Gen ArtAs a creative business leader, I have more than 20 years of experience working at the intersection of storytelling, culture, technology, and brand marketing. Passionate about empowering Innovators, Creators, Experience & Impact Makers, I specialize in inventive creative strategies and leading special operations teams through uncharted execution. Prior to leading partnerships go-to-market strategies for virtual events and audio products at Meta, I was Head of Immersive Content at Discovery Inc. Previously, I have worked with dozens of the most popular and pioneering Fortune 500 companies on innovative products and campaigns including Acura, American Express, Canon, Delta Air Lines, Google and Starbucks. I rose to become Co-President of member-supported arts org turned experiential marketing firm Gen Art, where I created some of the very first branded content and experiential activations for tastemaker audiences. I also served as the Executive Director of the annual Gen Art Film Festival for over a decade. I began my career at Miramax Films and in trend research for the L Report and The Intelligence Group (sold to CAA).I am an experienced and enthusiastic ideator, team leader, relationship manager and producer of pop-up programs at, and ongoing partnerships with, the likes of Art Basel, Sundance, SXSW and VidCon. My programs have had deep industry, creative class and consumer engagement in arts and culture and I am am a strong evangelist for emerging creators, technology, impact campaigns and game-changing cultural trends. Areas of expertise include:· Business Strategy & Operations / Budgeting· Strategic Partnerships / Account, Client Management· Creative Strategy, Ideation & Program Management · Brand Strategy, Product Marketing and Integrated Marketing· Experiential Strategy / Event Execution · Immersive Media Strategy & Dev (XR / AR / VR/ AI)· Event Programming and Multi-Platform Content Curation and Creation· Trend, Technology and Talent Scout / Innovation Strategy· Community and Fan Strategy & Development / UX· Research (Strategy, Recruiting, Moderation and Analysis)· Special Projects LeadSECTORS: Audio, Entertainment, Experiential, Live and Immersive Events, Media Technology #MediaTech, XR, Metaverse, Social Media, Community, Content, Independent Film, Social Impact, Outdoors Recreation
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Principal And Chief NavigatorUncharted Territory (A Consultancy)Los Angeles, Ca, Us
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Principal / Chief NavigatorUncharted Territory (A Consultancy) Nov 2022 - PresentOver 20 years of experience leading creative and business teams through new paradigms in entertainment, technology, brand marketing and culture. Creative / Brand Strategy - Marketing - Partnerships - Client Solutions - Production - Content - Events - Metaverse - Impact - Outdoors- Culture Clients include: Canon, Indeed, The Gathr Companies, Archer Gray, Iron Light Labs, Megilla, Little Cinema, Bridge Entertainment Labs. www.unchartedterritory.co (under construction)
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Deputy DirectorBridge Entertainment Labs Jan 2024 - Present
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Strategy, Marketing And PartnershipsGathr Jan 2023 - PresentIpswich, Ma, UsDirect to Audience solutions for filmmakers, authors, experts, venues and more. www.gathr.com -
Strategist & Special Project LeadIron Light Labs May 2023 - Dec 2023Nashville, Tn, Us -
Global Partner Product Marketing (Audio / Creators)Meta Aug 2021 - Oct 2022Menlo Park, Ca, UsLed strategic partnership marketing for social audio products including Podcasts, Live Audio Rooms and Soundbites. Additional work supporting Creator Profiles, including Monetization and Well-Being tools. -
Global Partner Product Marketing (Paid Online Events, Creator Monetization)Facebook Apr 2021 - Aug 2021Led strategic partnership marketing for a virtual event product enabling partners ranging from yoga instructors and comedians, to entertainment media and international sports leagues to monetize during the pandemic. -
Creative Strategy & Partner Marketing (Experiential, Mediatech, Xr, Entertainment, Outdoors)Consultant Mar 2018 - Mar 2021Ca2018 to 2021. Building and growing creative businesses around emerging technology, meaningful entertainment and cultural trends.Creative Business Strategy / Marketing Partnerships / Special Projects / Producer / Curator (MediaTech, XR, Experiential, Virtual Events, Film & Entertainment, Culture & Community)I develop creative strategies and program, produce and market multi-platform content, experiential programs and mediatech products. I align companies with tech, innovations and cultural trends through strategic partnerships. I orchestrate thorough data-informed integrated content and marketing strategies to maximize ROI. HIGHLIGHTS: 2020 - Developed and orchestrated virtual eventized release strategy for REI Coop Studio's first narrative feature film The Dark Divide (starring David Cross). www.darkdividefilm.com2019/2020 - Contracted by Sundance and Tribeca Film Festivals to consult on their immersive programming content. 2018/2019 - Developed marketing & distribution strategy and licensing deals for several pieces of cinematic virtual reality content including Mission Impossible 360 (Paramount), Ghost Fleet (Vulcan Productions) and Nakuru Kuru: Awakening (Jiva VR). Created first synchronized cinematic VR release campaigns. PREVIOUSLY (2014) - Developed and led multi-agency content marketing partnerships and campaigns for Cadillac (via Fleishman Hillard)OTHER CLIENTS OF NOTE: Cisco, Harley Davidson, Red Bull, Samsung, Enso, The Marketing Arm, The League, Sense Worldwide, Ivy.com, EarthX, AFI Film Festival, Tugg.com. Served as advisor to a variety of early-stage digital media tech start-ups, XR studios, live events, festivals, independent filmmakers, content creators and bespoke communities. Areas of expertise include film, experiential, digital media, XR/ virtual reality, arts and culture, trends, research and membership communities. Also steeped in the great outdoors, adventure and global citizenry. -
InvestorHarlan County Beer Company 2021 - 2021The First Legal Brewery in Harlan County, KY. https://harlancountybeer.com/ -
Content Marketing & Partnerships StrategistRei Feb 2020 - Dec 2020Seattle, Us2020 - Developed and orchestrated eventized release strategy for REI Coop Studio's first narrative feature film The Dark Divide (starring David Cross). Converted 60 city tour into virtual strategy due to the pandemic. Secured partnerships with Merrell, National Wildlife Federation, AllTrails.com and more. Developed and produced custom content for events and partner amplification. www.darkdividefilm.com. -
New Frontier Programming ConsultantSundance Institute 2019 - 2020Park City, Utah, Us -
Immersive Programming ConsultantTribeca Film Festival 2019 - 2020New York, Ny , Us -
Head Of Virtual Reality ContentDiscovery Inc 2017 - 2018New York, UsEmerging Platforms Group• Partnership Leader: Steward of partnerships including Google, Oculus, AT&T and Toyota and many creative studios.• Programming & Scheduling: Managed stakeholders and library, analyzed data, set strategy and schedule.• Content Development / Curation: Sourced originals and developed Discovery Networks IP • Marketing and Distribution Strategy: Led creative and operations in collaboration with ad sales • Production: Executive in charge of global production on all VR projects.• App Development: Collaborated with Product & Technology teams on re-development of apps.• Business Management: Architected operational infrastructure including: P&Ls, analytics, legal, licensing and systems. -
Svp / Brand Strategy, Innovations & AlliancesBroad Green Pictures 2014 - 2016Hollywood, Ca, Us• Developed initial brand, communications and experiential strategy for the new studio• Responsible for sourcing innovative business development opportunities• Scouted, managed and strategically advised Broad Green's investments in start-ups and technology building the future of content creation, distribution and discovery •• Portfolio companies include: Tugg, GoWatchIt, Rightsline• Led strategic task force researching investment, production and distribution opportunities in the virtual reality space •• Executive Producer - Lucy Walker’s A HISTORY OF CUBAN DANCE (Debuted @Sundance)• Participated in growing the company from 6 to 100 employees over two years -
Account Director (Canon)Sunshine Sachs Morgan & Lylis 2012 - 2014New York, New York, UsStrategist/Account Lead. Launched Canon's line of cinema cameras through 360 campaigns inclusive of PR, paid media, strategic industry and media partnerships (DGA, PGA, Hollywood Reporter, IndieWire), filmmaker ambassador and studio co-marketing agreements, branded content (Michael Apted's "Bending the Light"), and experiential activations at events and festivals including Sundance, SXSW, Toronto Film Festivals and VidCon. -
Co-PresidentGen Art 2010 - 2012Los Angeles, Ca, UsNon-profit arts org turned mission-based for-profit experiential marketing firm that kicked ass for over 15 years. We elevated emerging talent in film, fashion, art & music with the support of forward thinking brands. Early purveyors of branded content, creative brand experience and pop-ups and digital amplification and engagement. We had a paid membership community and hundreds of thousands of followers and we produced hundreds of IRL events a year in NY, LA, SF, Chicago and Miami. We were pioneers in activating at festivals such as Art Basel, Sundance and SXSW. Sold to Sandow Media in 2010. -
Svp / FilmGen Art 2000 - 2010Los Angeles, Ca, Us
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Market Research AssociateMiramax Films 1998 - 2000Los Angeles, California, UsDeveloped criteria, surveyed audiences, wrote analyses and presented reports to inform final cut and marketing strategy for Oscar-winning feature films. -
Co-FounderRsvpnycity Events & Promotions 1998 - 19981998 to 2004. Nightlife, events and promotions company that serviced film studios and dotcom start-ups with private and public events to promote their launches and campaigns. We were an innovator in utilizing email marketing and rsvps, and digital photography/video. We concepted and hosted the first IRL parties for dating sites Match.com and Jdate.com and worked with major film studios including Universal, Fox, New Line and Sony.
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Trend ConsultantVarious 1996 - 1998Sourced, interviewed and developed qualitative analyses for ethnographic trend reports and focus groups with Lambesis (The “L” Report), The Intelligence Group (sold to CAA and then DeepFocus) and Sense Worldwide.
Jeffrey Abramson Skills
Jeffrey Abramson Education Details
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New York UniversityFilm Business / Tisch (Minor In Marketing / Stern School Of Business)
Frequently Asked Questions about Jeffrey Abramson
What company does Jeffrey Abramson work for?
Jeffrey Abramson works for Uncharted Territory (A Consultancy)
What is Jeffrey Abramson's role at the current company?
Jeffrey Abramson's current role is Principal and Chief Navigator.
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What schools did Jeffrey Abramson attend?
Jeffrey Abramson attended New York University.
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Jeffrey Abramson has skills like Film, Entertainment, Digital Media, Integrated Marketing, Social Media, Film Production, Marketing, Advertising, Content Strategy, Marketing Strategy, New Media, Content Development.
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