Jeff Larson Email & Phone Number

Houston, TX, US

Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 125 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver.

A marketing consulting practice focused on unlocking the magic found at the intersection of data driven analytics and creative thinking, in order to drive consumer connections and business growth. Specialties include strategic brand building, creative and agency leadership (external and in-house), digital marketing, and marketing process/workflow. I am.

Santa Clarita, California, US

• Brought in to grow the Princess brand, both in brand positioning as well as media reach. As I took on the role, the brand had a decades-long problem of being very vanilla/bland. Messaging reach was limited to a couple.
• Quickly regained full occupancies after a “restart” post industry ‘pause’ despite a massive redeployment that increased NAM volumes by 30%. Booked the most guests ever in 2023 and enter into 2024 in a much-improved.
• Demand indicators are at record levels. Website visitation up +50%, Organic Search up +119%, Direct Entry up +39%

Winter Park, FL, US

A Senior Consultant with RVR specializing in marketing strategy, digital marketing and marketing communications. Jeff is currently operating as a fractional CMO for a CPG client leading their digital marketing work and guiding them in their efforts to grow their e-commerce channel. Additional work includes target market identification and sizing, strategic.

Orlando, FL, US

• Spearheaded marketing efforts for all of GOLF Channel’s direct-to-consumer, digital platforms, including GOLFNOW, GOLF Advisor, and GOLFPASS. This included leading a small team of direct reports, with full.
• Led team in promoting a rapid build out of content to engage consumers.
• Implemented research tracking and quickly pivoted messaging to improve product understanding scores (+11 ppts) which led to the doubling of Likelihood to Subscribe and other key metrics.Turned around GOLFNOW, Golf.
• Conducted an analysis of brand data and consumer research and returned the brand to its core consumer values
• Developed a digital acquisition strategy to capture an audience beyond the Golf Channel television viewer.Created a new brand architecture for the digital brands resulting in a simpler, more efficient brand portfolio.

• Transformed the company’s 200-person in-house creative agency by incorporating digital marketing and leading a shift to more nimble content creation while continuing to deliver an exceptional level of strategic and.
• I led a cross-functional team to redesign the operating workflow model for global marketing and sales in order to enhance collaboration, reduce re-work, improve consistency, and shorten project turnaround times.
• Evolved our approach to integrated communications planning while driving fully integrated campaigns for 6 business units.
• Created an emotionally resonant communications platform, “The Power of Magic,” that led to increased bookings
• Directly responsible for leading the account management and the shared services operations group (a total team of 85).

Anaheim, US

• I was challenged to drive revenue growth and restore margins for the Disneyland Resort (including 2 parks, 3 hotels and a retail, dining and entertainment district) which was recovering from a recession that had.
• Repositioned the under-performing Disney California Adventure Park (DCA) by creating a highly engaging brand story that resonated with the target audience in addition to launching the successful Cars Land experience..
• Conceived, planned and executed the Disney’s 60th Anniversary Diamond Celebration along with the cross-platform marketing program that drove double-digit revenue growth and beat operating plan by 30%. Sold the program.
• Responsible for leading a team of 12 marketing strategists responsible for influencing the 100+ person marketing organization. Also coached and developed my successor to the role.

• Initially brought in as Account Director and quickly promoted to VP, leading teams of up to 120 people. Accountable for improving creative direction as well as communication planning and advertising for all Disney.
• Created a single brand platform for Disney Parks, repositioned Hollywood Studios, launched Animal Kingdom, Downtown Disney and numerous attractions leading to steady attendance and revenue growth at Walt Disney World.
• Reasserted the positioning of Disney Cruise Line and led the successful launch of 2 new ships, delivering one of the most successful booking seasons on record.
• Relaunched Disney Vacation Club brand positioning and introduced the brand to the growing Japanese market. Exceeded revenue goals domestically and in Japan.
• Led in-house agency through a period of great change, conducting analysis to prove out its value while improving work quality and operational efficiency. ** Previously I worked as Account Director Advertising for Walt.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Business Administration