Jeff Larson Email and Phone Number
Jeff Larson work email
- Valid
- Valid
- Valid
Jeff Larson personal email
Jeff Larson phone numbers
I am a marketing consultant and CMO with over 20 years of experience in the travel and entertainment industries, I believe in balancing brand and performance marketing alongside creative content in order to build emotional connections with consumers that drive business results. I hold an MBA in Marketing from the University of Minnesota - Carlson School of Management, and I have won multiple awards for my innovative and effective campaigns.Currently, I lead my own marketing consulting practice, Larson Marketing, where I help clients unlock the magic found at the intersection of data-driven analytics and creative thinking. I specialize in strategic brand building, creative and agency leadership, and integrated, audience driven messaging. I have a proven track record of repositioning and revitalizing brands, such as Princess Cruises, where as CMO, I repositioned and revitalized the brand, driving record bookings, demand metrics, and brand favorability. My mission is to apply my leadership and expertise in brand positioning, storytelling, and messaging to create memorable experiences for consumers and grow businesses. I am a collaborative and authentic leader who prioritizes developing people and building trust-based relationships. I am passionate about the power of marketing to make a positive difference in the world.
Chief Outsiders
View-
Chief Marketing OfficerChief Outsiders Oct 2024 - PresentHouston, Tx, UsChief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 125 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses. Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 1,550 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for nine consecutive years as one of the 5,000 fastest growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.
-
President And Chief MarketerLarson Marketing Llc Aug 2020 - PresentA marketing consulting practice focused on unlocking the magic found at the intersection of data driven analytics and creative thinking, in order to drive consumer connections and business growth. Specialties include strategic brand building, creative and agency leadership (external and in-house), digital marketing, and marketing process/workflow. I am happy to discuss fractional CMO assignments, project work or advisory work to marketing leaders looking for a sounding board. -
Cmo, Svp Marketing And Brand StrategyPrincess Cruises Nov 2021 - Jan 2024Santa Clarita, California, UsBrought in to grow the Princess brand, both in brand positioning as well as media reach. As I took on the role, the brand had a decades-long problem of being very vanilla/bland. Messaging reach was limited to a couple regional markets and past guests.Since then I led the repositioning of Princess as the Love Boat – albeit with a contemporary spin. The platform, Love, leveraged the unique strengths of the brand as well as its own authentic story. The brand is resonating with consumers with Favorability measures up +7 ppts and Brand Consideration up +5 ppts in less than 2 years. Intent on growing both the brand and performance measures we have implemented a balanced media strategy focused on the customer journey and have grown the media footprint to a nationalbrand with regional heavy ups with performance tactics undergirding the broader branding measures. We have layed the foundation for an audience-centric approach to consumer engagement utilizing CDP and Journey tools.The business has quickly responding with record booking volumes and demand metrics:▪ Quickly regained full occupancies after a “restart” post industry ‘pause’ despite a massive redeployment that increased NAM volumes by 30%. Booked the most guests ever in 2023 and enter into 2024 in a much-improved booked position.▪ Demand indicators are at record levels. Website visitation up +50%, Organic Search up +119%, Direct Entry up +39% -
Senior ConsultantRvr Consulting Group Dec 2020 - Nov 2022Winter Park, Fl, UsA Senior Consultant with RVR specializing in marketing strategy, digital marketing and marketing communications. Jeff is currently operating as a fractional CMO for a CPG client leading their digital marketing work and guiding them in their efforts to grow their e-commerce channel. Additional work includes target market identification and sizing, strategic messaging and value prop creation. -
Vice President, Consumer And Business EngagementGolf Channel Sep 2018 - Nov 2019Orlando, Fl, UsSpearheaded marketing efforts for all of GOLF Channel’s direct-to-consumer, digital platforms, including GOLFNOW, GOLF Advisor, and GOLFPASS. This included leading a small team of direct reports, with full responsibility for shouldering strategy, content development and business prioritization. Additionally, I led the team in the development of new marketing and strategy skills. Successes included:Launched an all-encompassing GOLF membership program (GOLFPASS) that became a significant growth business and achieved +30% membership growth over legacy programs.• Led team in promoting a rapid build out of content to engage consumers.• Implemented research tracking and quickly pivoted messaging to improve product understanding scores (+11 ppts) which led to the doubling of Likelihood to Subscribe and other key metrics.Turned around GOLFNOW, Golf Channel’s flagship digital on-line tee time booking platform. Created a +$10M revenue impact by driving double digit new user growth (+20%) and unique users (+8%), metrics that had been in decline the past three years. • Conducted an analysis of brand data and consumer research and returned the brand to its core consumer values• Developed a digital acquisition strategy to capture an audience beyond the Golf Channel television viewer.Created a new brand architecture for the digital brands resulting in a simpler, more efficient brand portfolio that could be sustained with fewer marketing resources. -
Vice President, Content Planning And DevelopmentDisney Parks & Resorts Nov 2015 - Dec 2017Transformed the company’s 200-person in-house creative agency by incorporating digital marketing and leading a shift to more nimble content creation while continuing to deliver an exceptional level of strategic and creative quality.• I led a cross-functional team to redesign the operating workflow model for global marketing and sales in order to enhance collaboration, reduce re-work, improve consistency, and shorten project turnaround times. • Evolved our approach to integrated communications planning while driving fully integrated campaigns for 6 business units. • Created an emotionally resonant communications platform, “The Power of Magic,” that led to increased bookings• Directly responsible for leading the account management and the shared services operations group (a total team of 85). -
Vice President, Marketing StrategyDisneyland Resort Oct 2010 - Nov 2015Anaheim, UsI was challenged to drive revenue growth and restore margins for the Disneyland Resort (including 2 parks, 3 hotels and a retail, dining and entertainment district) which was recovering from a recession that had resulted in a reliance on discount pricing. Under my leadership the marketing team managed growth in a period of budget cutbacks while driving an 85% increase in resort-wide revenue, delivering 5 straight years of record revenue and dramatically improving margins.• Repositioned the under-performing Disney California Adventure Park (DCA) by creating a highly engaging brand story that resonated with the target audience in addition to launching the successful Cars Land experience. The changes drove 70% attendance growth at DCA and increased the park’s share-of-gate from 25% to 40%. • Conceived, planned and executed the Disney’s 60th Anniversary Diamond Celebration along with the cross-platform marketing program that drove double-digit revenue growth and beat operating plan by 30%. Sold the program in to Disney top management.• Responsible for leading a team of 12 marketing strategists responsible for influencing the 100+ person marketing organization. Also coached and developed my successor to the role. -
Vice President, Advertising, 2005 To 2010 | Director Of Advertising, 1999 To 2005Disney Parks And Resorts Jan 1996 - Oct 2010Initially brought in as Account Director and quickly promoted to VP, leading teams of up to 120 people. Accountable for improving creative direction as well as communication planning and advertising for all Disney Parks’ resorts and experiences. Served as an advertising consultant to international parks. Managed multiple external agencies along with the company’s in-house agency, Yellow Shoes. • Created a single brand platform for Disney Parks, repositioned Hollywood Studios, launched Animal Kingdom, Downtown Disney and numerous attractions leading to steady attendance and revenue growth at Walt Disney World.• Reasserted the positioning of Disney Cruise Line and led the successful launch of 2 new ships, delivering one of the most successful booking seasons on record.• Relaunched Disney Vacation Club brand positioning and introduced the brand to the growing Japanese market. Exceeded revenue goals domestically and in Japan.• Led in-house agency through a period of great change, conducting analysis to prove out its value while improving work quality and operational efficiency. ** Previously I worked as Account Director Advertising for Walt Disney Parks & Resorts, VP/Account Supervisor for DDB Needham and Account Executive for Campbell Mithun.
Jeff Larson Skills
Jeff Larson Education Details
-
University Of Minnesota - Carlson School Of ManagementMarketing -
University Of Minnesota - Carlson School Of ManagementBusiness Administration
Frequently Asked Questions about Jeff Larson
What company does Jeff Larson work for?
Jeff Larson works for Chief Outsiders
What is Jeff Larson's role at the current company?
Jeff Larson's current role is CMO at Chief Outsiders. Chief Marketer at Larson Marketing. Fmr Princess Cruises CMO; Disney Exec. Apply insights & creativity to build brands. MBA.
What is Jeff Larson's email address?
Jeff Larson's email address is je****@****ney.com
What is Jeff Larson's direct phone number?
Jeff Larson's direct phone number is +140765*****
What schools did Jeff Larson attend?
Jeff Larson attended University Of Minnesota - Carlson School Of Management, University Of Minnesota - Carlson School Of Management.
What are some of Jeff Larson's interests?
Jeff Larson has interest in Golf, Children, Running, Reading.
What skills is Jeff Larson known for?
Jeff Larson has skills like Marketing Strategy, Integrated Marketing, Creative Development, Creative Direction, Interactive Marketing, Advertising Management, Advertising, Digital Media, Market Planning, Marketing Communications, Brand Management, Social Media Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial