Jeff Aldrich Email & Phone Number

Los Angeles, Ca, Us

Honolulu, Hawaii , Us

OUTRIGGER KĀʻANAPALI BEACH RESORT

Denver, Co, Us

San Francisco, Ca, Us

Kimpton Everly Hotel HollywoodKimpton La Peer Hotel West HollywoodKimpton The Goodland Santa Barbara

San Francisco, California, Us

San Francisco, Ca, Us

Hotel Palomar, West Beverly HillsHotel Wilshire, Los Angeles

Los Angeles, Ca, Us

• Achieved $40 ADR growth within first 90 days during a $25 million renovation • Implemented Navis reservations sales system and increased conversion of in-house reservations team from 35% to 50% • Shifted channel mix from 45% OTA to 25% by increasing direct bookings through improvements in web and mobile bookings, direct marketing campaigns, optimization of the GDS channel, as well as strategic initiatives through front office and in-house reservations • Conducted a full Synxis CRS transition and rebuild due to a flag change from Thompson Hotels to Preferred Hotels & Resorts, without any loss of revenue or bookings • Increased production in business transient, consortia and wholesale segments through strategic partnerships and optimized yielding resulting in overall RevPAR improvements of about 25% for each segment • Forecasted top line revenue within 3% consistently each month, currently with a nearly 25% growth year over year • Consistently ranked #1 in RevPAR change year over year • Implemented nSights reports to track online web traffic and conversion, Demand 360 to better position the hotel amongst it’s Compset, as well as in the process of upgrading IDeaS G2 to G3 a complete implementation of their most advanced revenue management system in order to take advantage of room class pricing • Oversaw implementation of Revinate software to track online social reputation, moving The Hollywood Roosevelt from #140 out of 339 on TripAdvisor to #12 • Optimized website production by adding Dynamic packaging for guests as well as shopping cart abandonment, which has reclaimed $250K in lost revenue since April

Santa Clarita, California, Us

Provided industry guidance to team of analysts to help develop stronger analytical reporting • Developed weekly pricing recommendations for international voyages • Created ad-hoc analysis through the use of Business Objects, Microsoft Access, and Microsoft Excel to analyze sourcing, yield, and pace of voyages • Managed inventory of five ships totaling over 3,800 cabins handling over 300 voyages with a 2 year booking window • Identified weak areas and stimulate demand through electronic and direct marketing as well as identifying strong performing products and maximizing yield • Constantly reviewed sales activity in international markets (Europe, Asia, and Australia) and provided direction to ensure highest yielding sourcing • Monitored booking performance of all direct, brand, and limited term offers and ensure accuracy of deployment • Monitored market pricing to ensure competitiveness

Beverly Hills, Ca, Us

• Initiated and reviewed rate strategies for each month, monitored success and report of the progress during weekly revenue meetings• Developed accurate month end reporting through the use of Vision report writer and IDeaS used to extract raw data and develop Excel based reports for analysis of past and future production, pace, business mix and tracking lost business for the corporate Revenue Plan as well as strategy analysis• Maintained best practice standards which include competitor analysis, monitoring market trending, improving channel management, optimizing business mix, pricing control and development• Maintained 95% forecasting accuracy for operational cost containment, as well as weekly 90-day forecasts and yearly projections• Acted as a gatekeeper of Opera property management system as well as improving integration between selling systems for better efficiency and increased production• Increased online travel production by $1M a 320% increase year over year• Assisted sales staff in tracking individual travel production and identifying declining segments as well as helping target future prospecting efforts

• Streamlined reservation procedures which have saved the revenue and operational teams’ hours weekly from inputting reservations manually, as well as ensuring the accuracy from multiple distribution channels which have reduced billing errors and provided better guest experience. • Implemented technology to ensure the immediate capturing of revenue from all prepaid reservations in order to increase revenue from cancellation and no-show policies.• Worked to improve rate parity and placement among all online travel agencies more than doubling overall production rates from 2010 to 2011o 200% increase in revenue/room night production with Expedia.como 400% increase in revenue/room night production with Booking.com with overall ADR of $272 Moved placement ranking from #125 to #4• Moved distressed inventory out of lower rated opaque distribution channels with ADR’s of $99.00 into higher rated package models providing ADR’s of $170.• Doubled production rate of restricted proprietary Starwood channels through the use of yielding discounted rates though various lengths of stay and arrival patterns during need periods improving overall RevPar and giving us #1 position versus comp set in occupancy among Star ratings, while maintaining a $280 ADR in the segment• Maintained data integrity in sales and revenue systems, tying reporting systems back to SAP finance systems to improve accuracy of reporting and forecasting• Provided pricing guidance and quantitative analysis to other groups, such as brand marketing, sales operations, or six sigma• Designed, executed and analyzed various reports through Crystal pertaining to account segment and enterprise initiatives and trained constituents to use the information for effective decisions• Core team member implementing proprietary revenue management systems aimed at improving RevPar through the automated management of fully and partially yieldable rates and entitlement segments based on historical seed data

Stamford, Ct, Us

• Ensured that all revenue is collected from cancellations, early departures and no shows• Posted balances to all guest rooms, ensuring correct rate codes and billing patterns and closing the day’s transactions• Processed accounts receivable reports and ensured all revenue systems were in balance• Provided guest service through the utilization of Galaxy LightSpeed, StarGuest Recognition, and StarGuest Response• Promoted Starwood Preferred Guest program and recognized benefits associated with current members• Managed daily reports including expected arrivals, high balance, room post audit, actual departures, and discrepant rooms• Assisted with training new talent members

Bethesda, Maryland, Us

• Performed rooms control for a 1000+ room hotel complex that included three separate towers spread over a three block stretch• Managed all airline contracted airline crew including room assignment, key preparation, and billing• Supervised agents to ensure that brand standards were being achieved and ensured problem resolution with guests during a complete hotel renovation• Monitored group master accounts from check-in through check-out, to ensure correctness of accommodation and billing• Reviewed rooming lists for accuracy in format and billing to ensure prompt processing

Mclean, Virginia, Us

• Multitasked duties including taking reservations, handling arrivals and departures, and following up with guest requests• Monitored occupancy and control of reservations during peak holiday seasons• Resolved guest disputes and dissatisfaction during multiple renovation periods• Contributed to an increase in customer satisfaction SALT scores through utilization OnQ Property Management software• Completed 13 week rotational internship inclusive of: accounting, housekeeping, sales, engineering, catering, and human resources

Bachelor Of Science, Hospitality And Tourism Management; Hotel Operations And Management

Computer Science