Us Customer Experience & Innovation Manager
London, England, Gb
Led fuels customer experience (CX) and transformative growth strategies to define BP’s 2020 future fueling experience and brand identity in key customer domains: physical and digital at-pump experience, BPme mobile app, and key digital channels.•Translated customer, market, and business insights/data into actionable CX strategy and long-range innovation to deliver on 15%-plus fuel volume growth target in support of a $3.8 billion Whiting, IN refinery modernization investment. •Pitched, motivated, and influenced buy-in for strategic go-to-market initiatives with executives and peers both internally (marketing, sales, IT, safety, legal) and externally (franchisees, agencies, developers, suppliers). •Ensured a customer-centric approach in all B2C strategies, offers, and brand messaging.•Led ideation and storyboarding to connect BP’s Invigorate fuel claims to performance metrics in context of the customer’s own car: digitally at the pump and in the BPme mobile app.•Delivered a comprehensive fueling journey (gas station, driving, broader lifestyle) and prioritization of critical touchpoints. •Led rapid design sprints (pseudo-agile) and decision support packages through Appraise, Select and Define stage-gates. •Led the US marketing department in an assessment and reprioritization of all US and global retail road map activities - aligning resources, investments, and budgets against BP's CX vision.