Jeffrey Anderson Email & Phone Number

Irving, Tx, Us

Dallas, Tx, Us

Island is the developer of the Enterprise Browser – the ideal enterprise workplace, where work flows freely while remaining fundamentally secure. With the core needs of the enterprise naturally embedded in the browser itself, Island gives organizations complete control, visibility, and governance over the last mile, while delivering the same smooth Chromium-based browser experience users expect. Led by experienced leaders of the enterprise security and browser technology space and backed by leading venture funds – Insight Partners, Sequoia Capital, Cyberstarts, and Stripes – Island is redefining the future of work for some of the largest, most respected enterprises in the world. Island is based in Dallas with research and development in Tel Aviv.

Tel Aviv-Yafo, Israel, Il

XM Cyber is a multiple award-winning startup with a clear mission to be the first fully automated purple team. The company was founded by the highest caliber of security executives from Israel’s elite intelligence sector. Working with us means being part of a fast and fierce team with a proven track record in offensive and defensive cyberspace. Having secured a solid financial base and field-proven customers, we are shooting for the stars.

San Jose, California, Us

Managed digital planning and execution across America’s field marketing, focusing on achieving $100M pipeline and associated inquiry-to-pipeline process. Established account based marketing (ABM) strategies and tactics, creating new account development team and go-to-market tactics for ABM. Built and oversee business development team of 14 with associated processes for responding to all inquiries in the Americas. Exceeded goals for conversions rates and pipeline generation year over year. Established detailed campaign analytics and reporting to assure ROI reporting per campaign tactic across INQ, MQL, SQL and pipeline contribution. Work closely with Eloqua and Salesforce operations teams.Plan and execute $3M digital media program for display, content syndication, webinars and direct mail. Created content marketing strategy to support search, content syndication and field marketing activities.

San Jose, California, Us

Led field marketing strategies, budgets and tactical execution on a global basis for the next generation firewall products. Achieved 110% of MQL, PQO and pipeline targets on a global basis, as well as target conversion rates.Built marketing strategy supporting an increase in U.S. sales pipeline of more than 60 percent annually from 2013 to 2015. Improved marketing qualified lead generation by 300% leading to global execution in 2014. Established content-driven public relations strategy, driving more than 110 pieces of coverage in first nine months. Published 100 Tips for Implementing Network Security, a compendium of articles developed to support public relations and content marketing strategies. Developed more than 50 content pieces for distribution through public relations, email campaigns, online ads, show hand-outs and blogs.

Southlake, Texas, Us

Established in-house agency capability for Sabre’s GetThere brands managing $1.5M budget. Developed people, processes and technology to generate functional content marketing engine, successfully exceeding goals of online presence, heavy trade show and corporate event programs, and lead generation.Rebranded corporate image based on extensive customer research and strategic market position change. Developed corporate extranet for customer interaction for less than $40k using open source solutions, saving $360k against budget. Added video, social media and extensive blogging capability.

Richardson, Tx, Us

Lead all branding and communications for this $1B recycling company, managing $6M marketing communications budget. Manage staff of two internal designers and one project manager, as well as external freelance suppliers for offline and online design, flash support, HTML, SQL programming, photography and proofreading. Develop majority of copy for communications projects. Insourced all marketing communications activities, creating an internal communications agency responsible for advertising, direct mail, public relations, Internet, tradeshows and all collateral development. Also replaced tradeshow support firm and fulfillment house, reducing overall marketing spend by $1M annually while improving quality, accountability, content control and project turnaround time. Established three-year plan for taking the company online, extending the brand to include environmental focus to take advantage of the Green movement; built internal agency processes and executed 300 projects per year. Outside-the-box initiatives include:- Built ROI process integrating website leads with Salesfoce.com to give visibility to lead generation costs, quickly deliver leads to the field, and easily report return on investment for online and offline campaigns.- Took sole responsibility for event sponsorships for Safety-Kleen quota club event, averaging more than $500K in sponsorships in 2008, 2009 and 2010. Solicited 37% of corporate annual commitment for American Heart Drive 2009.- Rebuilt online catalog using Open Source software and doubled product in inventory and overall sales in 2009.

Oversaw relationships with global outsourcing providers, supporting consulting engagements with vendor evaluation and selection, capabilities research, offshore sourcing, business planning, pricing strategies, and vendor negotiation. Responsible for Alsbridge brand management and tactical execution of brand promotion through all marketing communications activities including online advertising, traditional print advertising, newsletters, events, direct mail, email, public relations, and internal communications. Managed campaign execution in both US and European offices. Managed relationships with law firms, building sales-focused campaigns involving online seminars, road shows, special events, and sales pipeline reviews. Created and executed research programs surveying outsourcing strategies of buyers across information technology and business process outsourcing. Edited and published quarterly research reports forming the basis of sales calls, event presentations, and public relations. Published Outsourcing Leadership book used as sales tool for new client presentations.

Global alliance manager for Wipro, TCS, Infosys and Patni. Managed marketing programs for alliance partners, including CustomerWorld. Directed alliance relationships with offshore systems integrators, particularly Infosys, TCS, Wipro and Patni. Identified $250M in SI pipeline related to Siebel software licenses, resulting in additional $40M Siebel license revenue opportunities. Built strategic plans and go-to-market initiatives with these partners, focusing on select products, vertical industries and geographic markets.Managed public relations for all alliance partners, including development of releases for customer wins, case studies and validations. Managed press for CustomerWorld and Siebel Component Assembly product launch.Developed sales campaign and sold sponsorships for Siebel CustomerWorld, exceeding $4.5 million quota through innovative, add-on marketing programs for customers like Deloitte, Microsoft, IBM, HP and 70 partners.

P&L responsibility for $12M in annual services sales for this help desk, network infrastructure and application development firm. Directed six sales teams, three practice managers and internal support personnel to generate revenues from 40 customers employing 110 technical consultants. Increased sales in six months from $760K per month to more than $1M through disciplined sales strategies focusing on core competencies, including rebuilding key relationships with Microsoft and Dell.Directed business planning, major acquisitions, investment capital planning, corporate legal initiatives and major account sales for this information technology services firm. Built Buchanan brand through direct mail, Internet marketing, regional advertising, events and seminars, collateral and success story development, and database marketing. Developed closed-loop marketing system where ongoing marketing communications directly linked to sales efforts. Managed internal team of five marketing professionals. Directed and supported sales strategy and sales training through territory management, segmentation, proposal development, strategic value selling techniques, and direct response telemarketing.

Led sales and development of Internet business unit for one of the leading Southwest advertising, branding, web development and online promotion agencies.Directed account and creative teams responsible for more than $6M in annual billings, including accounts such as Comdisco, Prism (RED DSL) and Air Touch.

Working with an executive team, helped to conceive and develop new business unit, branding strategy, and gained approval of EDS corporate leadership to create a unique, stand-alone business unit focusing on outsourcing of Internet and web-based services.Oversaw the development and implementation of 1997 and 1998 business and marketing plans, including market segmentation, product and service offerings, pricing strategies, sales programs, marketing collateral, and public relations programs.Sold, managed and launched large web site projects, including Pepsi.com, World Cup '98, Gevalia Kaffee, Elle Magazine, Road & Track, and Car & Driver. Achieved EDS Inner Circle sales award for exceeding $10M in strategic sales contracts.Managed alliances with Sun Microsystems, ATG and Netscape, creating internal training programs and external marketing campaigns.