Jeff Riggs Email and Phone Number
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A marketing technology executive with a proven track record of leading strategic, data-driven initiatives that drive business value and enhance organizational effectiveness. My expertise lies in developing and implementing advanced advertising technology systems and crafting measurement strategies that provide actionable insights across complex organizations. With a deep understanding of CRM technology and digital creative optimization, I have consistently delivered significant cost savings and revenue growth by building and scaling high-performing teams, implementing quantitatively focused marketing strategies, and ensuring strict adherence to customer data management and privacy compliance standards.Throughout my career, I have been recognized for my ability to drive innovation and sales while fostering a collaborative and high-performing team environment. My focus on driving business value from technology investment has enabled me to successfully launch and manage large-scale projects that align with organizational goals and drive measurable results. I am passionate about leveraging technology to optimize marketing efforts and am dedicated to staying at the forefront of industry trends to continue delivering impactful solutions.Experience in Consumer and B2B Marketing and Government Communications. Industries include: SaaS, Financial Services, Banking, Business/Professional Services, Telecommunications, Government, Automotive, Healthcare, Pharmaceuticals, Consumer Packaged Goods, Beauty, Ecommerce, Direct to Consumer, Startup Tech.Representative enterprise clients and firms include: TD Ameritrade, CapitalOne, Volkswagen, FBI, Verizon, AT&T, Amgen, P&GRepresentative startup and early stage technology companies include: Pica9, Mightiful, Sparkswell
Comcast Advertising
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Director, Performance Marketing Optimization And AnalyticsComcast AdvertisingNew York, Ny, Us
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Marketing And Technology ConsultantSelf-Employed Sep 2024 - PresentMarketing, advertising and technology focused consulting projects. Key areas include data management, martech, adtech and marketing analytics
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Senior Director, Data And Marketing TechnologyHearts & Science Jul 2022 - Sep 2024New York, Ny, UsLed the development and implementation of comprehensive marketing technology strategies and data-driven initiatives aimed at boosting consumer and B2B sales. Responsibilities include overseeing the deployment and management of sophisticated advertising technology configurations, designing technology-dependent measurement strategies, and evaluating and managing key technology partnerships.A significant aspect of my role involves driving operational improvements to enhance inter-team communication and building strong cross-organizational relationships. I also play a crucial role in educating both clients and internal teams on advanced advertising systems, such as digital creative optimization, journey-based measurement, and cross-channel media orchestration. These efforts have led to substantial successes, including improving client scores by refining our customer support model and implementing strategic operational changes. Additionally, I have reduced client advertising technology infrastructure expenditure through improved contracting efficiencies, and I successfully increased app campaign conversions by deploying an in-app conversion event system. -
Director, Consumer ExperiencePublicis Groupe Apr 2021 - Jun 2022Paris, Ile De France, FrManagement of a marketing technology consulting team focused on consumer experience. Here I spearheaded the development of a comprehensive marketing technology strategy that centered on acquisition, promotions, and upselling, which led to substantial audience engagement. My role involved implementing key operational improvements within the consulting team to enhance efficiency, encourage internal communication, and strengthen cross-partner collaboration. During this time, I also established and led a new advertising technology team that was closely aligned with the latest industry trends and evolving client needs. Additionally, I led the development of the first cross-channel CRM technology infrastructure strategy, which resulted in a remarkable 20% improvement in conversion rates. -
Head Of Marketing And Product ManagementSpark + Ignite Sep 2018 - Mar 2021Led the strategic direction for two B2B and consumer SaaS platforms, Sparkswell and Mightiful, across web, Android, and Apple mobile applications. My role encompassed developing and executing comprehensive business and revenue models, aimed at driving significant platform growth. I was responsible for establishing and managing all marketing activities, which included brand development, website construction, digital campaigns, and analytics. In addition to these responsibilities, I oversaw the entire product design and management process, ensuring that our offerings were not only functional but also aesthetically appealing and user-friendly.I played a pivotal role in designing the technology stack and forging key partnerships with design and development agencies. My tenure saw the successful design and launch of two SaaS platforms. Furthermore, I built the marketing and advertising infrastructure from the ground up, implementing robust programs that directly supported our business objectives. A key part of my role also involved recruiting and leading the marketing and product teams, where I fostered a collaborative environment that was conducive to innovation and high performance.
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Head Of Marketing / Director Of Marketing Operations & AnalyticsPica9, Inc. Aug 2017 - Aug 2018New York, Ny, UsWas responsible for managing the overall operations and technical aspects of the marketing department. My role encompassed budget oversight, performance analytics, and leading a newly established marketing team. During my tenure, I successfully launched a comprehensive rebranding initiative and developed a new corporate website, significantly enhancing the company’s online presence.I spearheaded the revitalization of Salesforce and HubSpot CRM systems, which included enhancing lead scoring and nurturing programs. This strategic overhaul led to a threefold increase in qualified lead generation within just one year, driven by the execution of targeted Account-Based Marketing (ABM) campaigns. Additionally, I identified and eliminated over a third in redundant spending by consolidating and optimizing the marketing technology stack.Moreover, I developed a new lead scoring model that accurately projected acquisition costs, resulting in a 50% boost in advertising efficiency. I also implemented robust performance reporting processes that informed board-level decisions and strategically guided marketing investments, ensuring the department’s activities were closely aligned with the company's overall business objectives. -
Graduate StudentNew York University Aug 2016 - May 2017New York, Ny, UsGraduate student at NYU (Quantitative Research) and then online and in-person courses in Python for data science (i.e., General Assembly, NYC Data Science Academy, DataQuest, DataCamp) -
Business Consultant, Media TechnologyHavas Media Nov 2014 - Aug 2016New York, Ny, UsPlanned and ran the implementation of technology systems for the purpose of supporting media planning and buying functions. Also included a heavy emphasis on business operations and process improvement consulting. Havas Employee, part of an internal consulting team. -
Director Of Strategy & Digital MarketingU.Group Jan 2013 - Jan 2014Arlington, Virginia, UsLed a combined digital marketing and strategy department focused on advertising and marketing services including digital marketing, marketing analytics, traditional marketing and public relations and marketing research. -
Director Of Digital Strategy & Account ManagementTmp Government Nov 2011 - Jan 2013Mclean, Va, UsLed a team providing consulting around, and implementation of, digital services including websites, web apps, digital products, digital media, social media and marketing analytics.
Jeff Riggs Skills
Jeff Riggs Education Details
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Syracuse UniversityMarketing Management -
S.I. Newhouse School Of Public Communications At Syracuse UniversityMedia Management
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Fairleigh Dickinson UniversityDigital Media Design And Production
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New York UniversityQuantitative Research And Analytics Courses
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Villanova UniversityIs/It Project Management
Frequently Asked Questions about Jeff Riggs
What company does Jeff Riggs work for?
Jeff Riggs works for Comcast Advertising
What is Jeff Riggs's role at the current company?
Jeff Riggs's current role is Director, Performance Marketing Optimization and Analytics.
What is Jeff Riggs's email address?
Jeff Riggs's email address is al****@****msn.com
What is Jeff Riggs's direct phone number?
Jeff Riggs's direct phone number is +170383*****
What schools did Jeff Riggs attend?
Jeff Riggs attended Syracuse University, S.i. Newhouse School Of Public Communications At Syracuse University, Fairleigh Dickinson University, New York University, Villanova University.
What skills is Jeff Riggs known for?
Jeff Riggs has skills like Digital Marketing, Online Advertising, Advertising, Marketing Strategy, Social Media Marketing, Media Planning, Email Marketing, Sem, Digital Strategy, Web Analytics, Digital Media, Project Management.
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