Jeff Riggs Email & Phone Number

New York, Ny, Us

Marketing, advertising and technology focused consulting projects. Key areas include data management, martech, adtech and marketing analytics

New York, Ny, Us

Led the development and implementation of comprehensive marketing technology strategies and data-driven initiatives aimed at boosting consumer and B2B sales. Responsibilities include overseeing the deployment and management of sophisticated advertising technology configurations, designing technology-dependent measurement strategies, and evaluating and managing key technology partnerships.A significant aspect of my role involves driving operational improvements to enhance inter-team communication and building strong cross-organizational relationships. I also play a crucial role in educating both clients and internal teams on advanced advertising systems, such as digital creative optimization, journey-based measurement, and cross-channel media orchestration. These efforts have led to substantial successes, including improving client scores by refining our customer support model and implementing strategic operational changes. Additionally, I have reduced client advertising technology infrastructure expenditure through improved contracting efficiencies, and I successfully increased app campaign conversions by deploying an in-app conversion event system.

Paris, Ile De France, Fr

Management of a marketing technology consulting team focused on consumer experience. Here I spearheaded the development of a comprehensive marketing technology strategy that centered on acquisition, promotions, and upselling, which led to substantial audience engagement. My role involved implementing key operational improvements within the consulting team to enhance efficiency, encourage internal communication, and strengthen cross-partner collaboration. During this time, I also established and led a new advertising technology team that was closely aligned with the latest industry trends and evolving client needs. Additionally, I led the development of the first cross-channel CRM technology infrastructure strategy, which resulted in a remarkable 20% improvement in conversion rates.

Led the strategic direction for two B2B and consumer SaaS platforms, Sparkswell and Mightiful, across web, Android, and Apple mobile applications. My role encompassed developing and executing comprehensive business and revenue models, aimed at driving significant platform growth. I was responsible for establishing and managing all marketing activities, which included brand development, website construction, digital campaigns, and analytics. In addition to these responsibilities, I oversaw the entire product design and management process, ensuring that our offerings were not only functional but also aesthetically appealing and user-friendly.I played a pivotal role in designing the technology stack and forging key partnerships with design and development agencies. My tenure saw the successful design and launch of two SaaS platforms. Furthermore, I built the marketing and advertising infrastructure from the ground up, implementing robust programs that directly supported our business objectives. A key part of my role also involved recruiting and leading the marketing and product teams, where I fostered a collaborative environment that was conducive to innovation and high performance.

New York, Ny, Us

Was responsible for managing the overall operations and technical aspects of the marketing department. My role encompassed budget oversight, performance analytics, and leading a newly established marketing team. During my tenure, I successfully launched a comprehensive rebranding initiative and developed a new corporate website, significantly enhancing the company’s online presence.I spearheaded the revitalization of Salesforce and HubSpot CRM systems, which included enhancing lead scoring and nurturing programs. This strategic overhaul led to a threefold increase in qualified lead generation within just one year, driven by the execution of targeted Account-Based Marketing (ABM) campaigns. Additionally, I identified and eliminated over a third in redundant spending by consolidating and optimizing the marketing technology stack.Moreover, I developed a new lead scoring model that accurately projected acquisition costs, resulting in a 50% boost in advertising efficiency. I also implemented robust performance reporting processes that informed board-level decisions and strategically guided marketing investments, ensuring the department’s activities were closely aligned with the company's overall business objectives.

New York, Ny, Us

Graduate student at NYU (Quantitative Research) and then online and in-person courses in Python for data science (i.e., General Assembly, NYC Data Science Academy, DataQuest, DataCamp)

New York, Ny, Us

Planned and ran the implementation of technology systems for the purpose of supporting media planning and buying functions. Also included a heavy emphasis on business operations and process improvement consulting. Havas Employee, part of an internal consulting team.

Arlington, Virginia, Us

Led a combined digital marketing and strategy department focused on advertising and marketing services including digital marketing, marketing analytics, traditional marketing and public relations and marketing research.

Mclean, Va, Us

Led a team providing consulting around, and implementation of, digital services including websites, web apps, digital products, digital media, social media and marketing analytics.

Mba, Marketing Management

Ms, Media Management

Ba, Digital Media Design And Production

Graduate Student, Quantitative Research And Analytics Courses

Certificate, Is/It Project Management