Jeff Wakefield Email & Phone Number

Tampa/St. Petersburg, Florida Area

Helping clients implement programs to better understand their clients' needs, develop solutions that better meet those needs and better equip sales channels to effectively sell those solutions.

Clearwater, Fl

Ensure the sales teams and channel partners have the right skills, training, knowledge, tools, sales strategy, resource access and opportunities to deliver a consistent value-based message to their clients and prospects across all interactions in order to effectively sell all Verifone solutions and improve sales productivity.Position Verifone, its sales teams and partners as payment and commerce consultants and prepare prospective buyers to be receptive to the sales team’s message throughout the buyers journey.Led an effort to better understand customer direction, future needs and how they evaluate vendors to improve customer satisfaction and loyalty.Created multiple Software User Groups and Customer Steering Committees to integrate customer software requirements into the product roadmap process and improve customer satisfaction.

Clearwater, Fl

Identified opportunities to create new encryption, mobile POS and payment services solutions, each of which became the number one solution in the market and led to a doubling of business unit revenue.Developed a Payment as a Service solution that was adopted by more than 800,000 million lanes within 5 years with annual revenue in excess of $50m.Identified future trend towards mobile POS and formulated a hardware and software strategy to enter the mPOS segment which resulted in a $50m and growing annual business unit.Conceived and implemented a point to point credit card data encryption solution that became the number one solution in the market with over 50% market share.

Conceived and implemented a point to point credit card data encryption solution that became the number one solution in the market with over 50% market share.

Transitioned Verifone’s Vertical Systems business from a payment terminal manufacturer to a payment security provider and then to a payment services company through marketing strategy and programs which helped drive sales from $15m to over $100m annually in five years.

Uxbridge, Ma

Focus Business Marketing was a provider of Marketing Services to small software businesses.Conducted market research to determine a sales and marketing strategy to target specific markets and resulted in 20% annual sales growth.Revamped a company’s corporate image by designing new marketing materials and a web site that focused the messaging on how the company’s solutions could solve customers’ business problems. Repositioned a horizontal software reseller into a vertical market value added reseller which resulted in increased revenue and margins.Created and launched an innovative off-site data storage and recovery solution targeted at small professional services firms as a growth strategy for a value-added computer reseller.

Payment Systems Provider

Acquired by Checkmate

Acquired by Ingenico

Acquired by International Verifact, Inc. (IVI)

The retail systems division of MicroBilt, which included the acquisitions of POST-Tron, Retail Interact and TechPoint

A division of National Semiconductor, which acquired Data Terminal Systems