• Develop and execute innovative marketing and communications strategies, consistently generating significant sales growth across multiple digital channels Highlights include:o Conceived and implemented SMS marketing program yielding additional 10% in revenue per montho Created and managed 15 automated campaigns, optimizing content of welcome and customer journey messages, increasing customer lifetime value by 20%o Formulated robust email growth strategy, that achieved open… Show more • Develop and execute innovative marketing and communications strategies, consistently generating significant sales growth across multiple digital channels Highlights include:o Conceived and implemented SMS marketing program yielding additional 10% in revenue per montho Created and managed 15 automated campaigns, optimizing content of welcome and customer journey messages, increasing customer lifetime value by 20%o Formulated robust email growth strategy, that achieved open rate of nearly 35% and increased subscriptions by 25% to 150K active users, while consistently generating over $1M annuallyo Expanded revenue sources by coordinating delivery of targeted blog posts, boosting readership and conversions to generate additional $20K per month o Achieved increased ROI by analyzing consumer activity and designing specially customized marketing strategy after recognizing increased conversion potential by focusing on actively engaged subscriber audience• Analyze customer behavior and design targeted automated campaigns alerting customers to time-sensitive product and coupon offers, resulting in increases in recurring purchases and subscription-based customers • Coordinate with copywriters and SMS team on strategically timed blog posts and messaging coinciding with vendor deals • Ensure smooth operation of marketing QA process by leveraging Email on Acid, to send tests to all ISPs and to conduct automated testing between CRM and company’s email platform• Create and deploy surveys that uncover user preferences and generate new leads for developing tailored marketing solutions Show less

• Created and assumed new role to bridge communication gaps within company and ultimately reduced mistrust and infighting among diverse team members, including designers, QA managers, sales engineers, and upper management• Led project overview meetings, regularly coordinating with up to 20 stakeholders, to develop and execute project plans, while providing detailed timelines and full SWOT analysis• Enhanced business processes by installing several entry points throughout Software… Show more • Created and assumed new role to bridge communication gaps within company and ultimately reduced mistrust and infighting among diverse team members, including designers, QA managers, sales engineers, and upper management• Led project overview meetings, regularly coordinating with up to 20 stakeholders, to develop and execute project plans, while providing detailed timelines and full SWOT analysis• Enhanced business processes by installing several entry points throughout Software Development Life Cycle (SDLC), including acceptance criteria, test case reviews, project overview meetings, as well as business resource testing alongside QA6• Improved project efficiencies by allocating SME resources across all relevant departments and by integrating training and product marketing teams into development process, empowering them to fully master new features prior to production release Show less

• Led global team, covering key areas of NY, LA, and Costa Rica, to oversee clients’ million dollar email marketing budgets• Analyzed clients’ business needs to develop tailored solutions within product offerings:o Reimagined entire mailing and CRM process for a new client, by pinpointing key functionalities of emailmarketing app, enabling data to be passed seamlessly on company platform using automationo Employed data-driven tactics to improve client’s marketing campaigns… Show more • Led global team, covering key areas of NY, LA, and Costa Rica, to oversee clients’ million dollar email marketing budgets• Analyzed clients’ business needs to develop tailored solutions within product offerings:o Reimagined entire mailing and CRM process for a new client, by pinpointing key functionalities of emailmarketing app, enabling data to be passed seamlessly on company platform using automationo Employed data-driven tactics to improve client’s marketing campaigns, by running tests that uncovered improvedclick through rates for emails configured with more text as opposed to imageso Encouraged major clients, such as Zales and BOSS, to abandon one-size-fits-all strategy, by analyzing CRMs andsegmenting data based on purchasing and engaging patterns to develop more targeted campaigns• Built reputation for in-depth marketing expertise and consistent top-notch service, leading to frequent requests fromclients who had transitioned to other account managers to lend additional assistance and insights to their marketing efforts• Trained and managed over 30 clients and newly hired employees, both domestically and internationally, on use ofproprietary software, database management, and reporting tools• Increased traffic and conversions by performing A/B testing to optimize messaging, promotions, and headlines Show less