Jeff Beck Email & Phone Number

Charlotte, Nc, Us

Providence, Rhode Island, Us

As Vice President, Web Strategy, I play a crucial role in managing the direction of the Citizens Bank public website and landing pages, with a focus on multiple B2B and B2C product streams.- Implement foundational ethos that governs the strategic development and direction of the Citizens public website and landing pages, ensuring seamless alignment with organizational objectives, brand standards, broader marketing initiatives and customer preferences. - Serve as the web SME when collaborating cross-functionally with fellow department leaders (marketing, product, content, legal, business leaders, etc.) to support ongoing digital and traditional marketing initiatives while adhering to regulatory, risk and ADA compliance standards. - Lead web experience team, guiding both day-to-day site updates while driving traffic growth, usability improvement and conversion optimization strategies by:a) Growing quality traffic and visibility by implementing wholistic SEO approach through ongoing audits of keyword rankings and on-page metrics to improve search rank, while coordinating with Content Team to produce SEO optimized content.b) Monitoring analytic and event tracking performance to identify trends and set benchmark KPIs for reporting purposes. c) Directing strategic testing efforts to improve experience and optimize conversion.- Manage pivotal digital initiatives from strategy planning through to successful launch. This involves coordinating with various stakeholders, defining project goals and scope, creating timelines, assigning tasks, monitoring progress, managing resources, mitigating risks, and ensuring that all deliverables align with the established objectives and standards. - Present comprehensive reports on key performance metrics and departmental updates to key stakeholders and senior leadership. Additionally, communicate any challenges, opportunities, or recommendations, ensuring transparency and alignment with organizational goals.

Charlotte, Nc, Us

Senior leader for B2B SaaS FinTech innovator during high-growth pre- and post-IPO environments, leading the web team to successfully drive digital marketing strategy initiatives and ongoing web traffic growth in alignment with the business’ go-to-market strategy. - Create and deploy a digital roadmap of web properties (including AvidXchange.com), ensuring a cohesive, consistent and engaging online experience by adhering to corporate branding standards, UX/UI best practices, privacy laws and ADA accessibility standards.- Lead and performance manage web team to implement and maximize SEO strategies, testing opportunities, UX/UI improvement and conversion optimization, while assigning day-to-day website updates/maintenance.- Leverage CRM, ABM and marketing automation platforms such as Salesforce, Marketo, DemandBase, Salesloft, Hubspot, ZoomInfo, etc. to manage and measure lead scoring, nurture campaigns, chat, web personalization and other proven marketing tactics.- Coordinate cross-departmentally on large-scale digital initiatives such as product launches, mergers, campaigns and periodic site relaunches. - Monitor analytic data (GA4 certified) to set benchmark KPIs, reporting results to the executive leadership team on a periodic basis.- Perform ongoing audits of site architecture, page speed analysis, and technical SEO markers to ensure compatibility with Google algorithms.- Research, scope and onboard new technology, such as generative AI, to maximize efficiency, lead generation and conversion optimization.- Manage and coordinate agency partners and vendor relationships.

Charlotte, Nc, Us

Create and deploy a digital roadmap of B2B SaaS online demand gen properties across AvidXchange's public-facing online touchpoints, with key goals of visitor growth and lead generation/capture, while adhering to brand guidelines, UX/UI best practices, privacy and ADA accessibility standards.- Ensure a cohesive, consistent and engaging online experience by adhering to corporate branding standards, UX/UI best practices, privacy laws and ADA accessibility standards.- Drive web visibility and traffic growth through winning content strategies, leveraging key SEO platforms (Google Search Console, SEM Rush, Screaming Frog, AHREFS, etc.) to inform keyword research, generative AI content efforts, link building, schema and ongoing technical/on-page improvements.- Coordinate with paid media and paid search specialists to grow the marketable database while maximizing paid ad spend and tech stack investment.- Glean actionable insights through a comprehensive conversion strategy, leveraging analysis tools (Google Analytics, Tag Manager, HotJar, VWO, Google Optimize, GlassBox, etc.) to gather website traffic analytics, user research, clickmaps/heatmaps, A/B testing, session monitoring, etc. in ongoing pursuit of iterative website improvements.

Kansas City, Missouri, Us

Team leader at national digital marketing agency. Responsible for guiding the creation, management and ongoing growth strategy of multiple B2B and B2C projects. Oversee coordination with cross-department stakeholders and clients to strategize multi-channel digital marketing efforts including website creation, SEO visibility and growth, PPC advertising, social media, email marketing and landing pages according to client needs.

UX/UI strategy leader working both on-site and in remote roles to drive UX/UI-centric approach to B2B and B2C digital projects, coordinating with clients, stakeholders and junior team members from conception to launch of strategy-driven online projects.

Responsible for the design of multiple concurrent client website projects in ranging scope and scale. Take part in initial strategy meetings to establish and understand client goals. Design, build and launch online products while adhere to client branding standards. Work with copywriters to ensure search engine-optimized content creation. Work with a team of managers, designers and developers to ensure quality control for all design and development work. Provide ongoing maintenance and content updates for client products.

Regina, Sk, Ca

Regina, Sk, Ca

Website Designer/Developer at large marketing agency, responsible for delivery of multiple concurrent client website projects in ranging scope and scale.

New Media Communications

Computer Science