Jeffrey Grant Email & Phone Number

Atlanta, Ga, Us

Paris, Ile De France, Fr

Publicis CoLab: Jan 2024-Aug 2024Publicis Health/Insagic: Aug 2024-Present* For Insagic, provide consultative direction from clinical, consumer and retail data for clients like GSK, Novartis, and Johnson & Johnson. * For CoLab, provided consultative direction from producing addressable, programmatic audiences for Pfizer client, for the marketing of drugs like Ibrance, Oxbryta, Velsipity, Litfulo and Vyndamax. * For CoLab: Oversaw Oncology portfolio. Build addressable audiences to target consumers and health care professionals leveraging clinical data, CRM data, the Epsilon People Cloud, and primary quantitative research. * For CoLab: Lead the market research initiative with Dynata to produce above-brand quantitative tracking and targeted demographic analyses for potential conversion to audiences in the Epsilon People Cloud.* Manage team of analysts and specialists supporting production of audiences and consultative recommendations for advertising and marketing.

* Oversee business development initiative and provide strategic consulting for self-employed market research practice. * Useful Research is dedicated to helping businesses make informed decisions by providing customized consumer/brand market research, insights, and analytics solutions across a wide range of business categories. * All of our solutions are tailored to meet your unique needs from inception to completion.

Paris, Fr

* Developed business and oversaw insights and market research projects on behalf of the third-largest market research supplier in the world. * Fielded consultative, strategic primary quantitative and qualitative research solutions for global clients. * Performed business development outreach to build client base and initiated opportunities for new products to help increase business to service line. * Produced sales collateral to market services.* Managed ten-member team. * Participated in development of new products to support revenue initiatives. * Managed service line valued at $6 million in business, including Disney, WWE, Univision, and Sesame Workshop.

Roswell, Georgia, Us

* Led custom consumer market research to answer strategic business questions, and provide actionable insights to drive clients’ growth. * Provided design, execution, analysis and communication of custom consumer research for existing and new MMR clients, with a specialization in the media and entertainment industry. * Consulted with clients on integration of quantitative and qualitative insights into all aspects of business including marketing, branding, consumer habits, linear/digital/mobile content, ad sales, consumer products and live events. * Started new service line in category untapped by the company. * Built business development process, sales collateral and client list in category from scratch. * Worked with clients like CBS, Turner Sports, Westwood One, and Vivid Seats.

New York, Ny, Us

SVP, Insights & Analytics: Cartoon Network (CN), Adult Swim, Boomerang (2018 to 2020)SVP, Research: Turner Emerging Consumers (CN, Adult Swim, Boomerang & truTV brand & ad sales) (2014 to 2018)SVP, Research: Animation, Young Adults & Kids Media (2010 to 2014)As the company evolved from Turner Broadcasting System to WarnerMedia, the scope of my leadership shifted with it. As Senior Vice President, I realigned my research team twice to reflect our changing business needs and strategic direction. When our New York and Atlanta teams merged into one during the most recent major company restructure, I also spearheaded this effort.Throughout my tenure, I managed a $6M research budget and team of 30 executives/staff across two major cities to generate data insights integral in successful show launches, marketing campaigns, PR initiatives, game launches, scheduling strategy, events, and advertiser sponsorship. I led all brand and ad sales research including digital extensions and consumer products.Highlights:► Guided cross-functional initiatives that drove millions in ad venue and led to a data-driven approach to portfolio strategy. This included directing the team that established the first methodology to quantify the halo effect and re-launching Boomerang as a $25M business. ► Provided assessments directly tied to “green light” or “no go” decisions regarding IP purchases and content expansion for Cartoon Network. Data provided led to securing purchasing rights to The Simpsons, acquisition of the Hub network, an upgrade for Boomerang, and taking Adult Swim 24/7.► Initiated global research that was spotlighted in numerous publications and credited for driving audience engagement and business growth. Examples include conducting qualitative and quantitative research on kids humor that was published in 𝘒𝘪𝘥𝘴𝘤𝘳𝘦𝘦𝘯 magazine.

Atlanta, Georgia, Us

As Senior Vice President for Research Insights and Analytics, I led a team of 11 executives and research staff to produce ad sales research support materials. Highlights:► Directed research that delivered $15M to $20M per year in ad revenue and supported a $600M business via strategic insights.► Provided research support for digital extensions, including cartoonnetwork.com, adultswim.com, PGA.com, NASCAR.com, NBA.com, and many others.

Atlanta, Georgia, Us

I was promoted to lead a team of 7 in delivering ad sales research supporting materials valued at $500M+.Highlights:► Recognized by CEO as a leader of innovation and earned invitation to join the Turner Leadership Experience program as a high-potential executive.►Pioneered the concept of self-managed primary research at Cartoon Network that surged ad sales and became the standard enterprise-wide.

Atlanta, Georgia, Us

Managed team responsible for producing ad sales research support materials for Cartoon Network, Adult Swim, Kids WB!, cartoonnetwork.com, adultswim.com, Cartoon Network Enterprises, Cartoon Network/Adult Swim Promotions Marketing and TBS’s “Too Funny to Sleep”

Atlanta, Georgia, Us

New York, Ny, Us

Ba, Communication/Political Science

Mba, Marketing/Statistics