Jeffrey Grant

Jeffrey Grant Email and Phone Number

Vice President, Audience Strategy @ Razorfish
Atlanta, GA, US
Jeffrey Grant's Location
Atlanta, Georgia, United States, United States
Jeffrey Grant's Contact Details

Jeffrey Grant personal email

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Jeffrey Grant phone numbers

About Jeffrey Grant

Creative yet analytical senior executive offering seasoned career trajectory, providing data-based insights to C-Suite, Marketing and Strategy executives. Relational leader who builds top-performing teams via personal coaching, intentional team building, and prioritization on cross-functional collaboration. Offer industry-leading reputation for research insights, thought leadership, engaging presentations, and client-driven approach proven effective in delivering $15M-$20M per year in ad sales. Future-focused executive partner who identifies actionable insights based on insights and analytics that open new opportunities for business growth, achieve overarching goals, and drive corporate strategy.• Steered decision-making strategic insights for a $1B business with 500+ employees.• Executed transformational restructures during periods of rapid change while bolstering team commitment and engagement.• Recognized as a leader in innovation who created new approaches to research now embraced enterprise-wide. QUANTITATIVE ANALYSIS - QUALITATIVE ANALYSIS - GENERATIONAL RESEARCH - TEAM LEADERSHIP/DEVELOPMENT - BUDGET/PROJECT MANAGEMENT - BUSINESS DEVELOPMENT - STRATEGIC CONSULTING - SEGMENTATION ANALYSIS - AD/PROMO EFFECTIVENESS - DIGITAL/MOBILE ANALYTICS - EXECUTIVE PRESENTATIONS - SOCIAL MEDIA RESEARCH - BRAND TRACKING - OMNI-CHANNEL MARKETING - FORECASTING - TRANSLATING INSIGHTS INTO STRATEGY

Jeffrey Grant's Current Company Details
Razorfish

Razorfish

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Vice President, Audience Strategy
Atlanta, GA, US
Employees:
10
Jeffrey Grant Work Experience Details
  • Razorfish
    Vice President, Audience Strategy
    Razorfish
    Atlanta, Ga, Us
  • Publicis Groupe
    Vice President, Audience Strategy
    Publicis Groupe Jan 2024 - Present
    Paris, Ile De France, Fr
    Publicis CoLab: Jan 2024-Aug 2024Publicis Health/Insagic: Aug 2024-Present* For Insagic, provide consultative direction from clinical, consumer and retail data for clients like GSK, Novartis, and Johnson & Johnson. * For CoLab, provided consultative direction from producing addressable, programmatic audiences for Pfizer client, for the marketing of drugs like Ibrance, Oxbryta, Velsipity, Litfulo and Vyndamax. * For CoLab: Oversaw Oncology portfolio. Build addressable audiences to target consumers and health care professionals leveraging clinical data, CRM data, the Epsilon People Cloud, and primary quantitative research. * For CoLab: Lead the market research initiative with Dynata to produce above-brand quantitative tracking and targeted demographic analyses for potential conversion to audiences in the Epsilon People Cloud.* Manage team of analysts and specialists supporting production of audiences and consultative recommendations for advertising and marketing.
  • Useful Research Inc.
    Head Of Client Market Research Consulting & Revenue
    Useful Research Inc. Mar 2023 - Present
    * Oversee business development initiative and provide strategic consulting for self-employed market research practice. * Useful Research is dedicated to helping businesses make informed decisions by providing customized consumer/brand market research, insights, and analytics solutions across a wide range of business categories. * All of our solutions are tailored to meet your unique needs from inception to completion.
  • Ipsos
    Senior Vice President, Media & Entertainment
    Ipsos Jul 2022 - Jan 2023
    Paris, Fr
    * Developed business and oversaw insights and market research projects on behalf of the third-largest market research supplier in the world. * Fielded consultative, strategic primary quantitative and qualitative research solutions for global clients. * Performed business development outreach to build client base and initiated opportunities for new products to help increase business to service line. * Produced sales collateral to market services.* Managed ten-member team. * Participated in development of new products to support revenue initiatives. * Managed service line valued at $6 million in business, including Disney, WWE, Univision, and Sesame Workshop.
  • Mmr Research Associates, Inc.
    Vice President, Client Relationships
    Mmr Research Associates, Inc. May 2021 - Jun 2022
    Roswell, Georgia, Us
    * Led custom consumer market research to answer strategic business questions, and provide actionable insights to drive clients’ growth. * Provided design, execution, analysis and communication of custom consumer research for existing and new MMR clients, with a specialization in the media and entertainment industry. * Consulted with clients on integration of quantitative and qualitative insights into all aspects of business including marketing, branding, consumer habits, linear/digital/mobile content, ad sales, consumer products and live events. * Started new service line in category untapped by the company. * Built business development process, sales collateral and client list in category from scratch. * Worked with clients like CBS, Turner Sports, Westwood One, and Vivid Seats.
  • Warnermedia
    Senior Vice President: Research Insights & Analytics| Data-Driven Strategy | Thought Leadership
    Warnermedia 2010 - 2020
    New York, Ny, Us
    SVP, Insights & Analytics: Cartoon Network (CN), Adult Swim, Boomerang (2018 to 2020)SVP, Research: Turner Emerging Consumers (CN, Adult Swim, Boomerang & truTV brand & ad sales) (2014 to 2018)SVP, Research: Animation, Young Adults & Kids Media (2010 to 2014)As the company evolved from Turner Broadcasting System to WarnerMedia, the scope of my leadership shifted with it. As Senior Vice President, I realigned my research team twice to reflect our changing business needs and strategic direction. When our New York and Atlanta teams merged into one during the most recent major company restructure, I also spearheaded this effort.Throughout my tenure, I managed a $6M research budget and team of 30 executives/staff across two major cities to generate data insights integral in successful show launches, marketing campaigns, PR initiatives, game launches, scheduling strategy, events, and advertiser sponsorship. I led all brand and ad sales research including digital extensions and consumer products.Highlights:► Guided cross-functional initiatives that drove millions in ad venue and led to a data-driven approach to portfolio strategy. This included directing the team that established the first methodology to quantify the halo effect and re-launching Boomerang as a $25M business. ► Provided assessments directly tied to “green light” or “no go” decisions regarding IP purchases and content expansion for Cartoon Network. Data provided led to securing purchasing rights to The Simpsons, acquisition of the Hub network, an upgrade for Boomerang, and taking Adult Swim 24/7.► Initiated global research that was spotlighted in numerous publications and credited for driving audience engagement and business growth. Examples include conducting qualitative and quantitative research on kids humor that was published in 𝘒𝘪𝘥𝘴𝘤𝘳𝘦𝘦𝘯 magazine.
  • Turner (Turner Broadcasting System, Inc)
    Senior Vp: Research Insights & Analytics: Cartoon Network/Adult Swim, Turner Sports & Entertainment
    Turner (Turner Broadcasting System, Inc) 2008 - 2010
    Atlanta, Georgia, Us
    As Senior Vice President for Research Insights and Analytics, I led a team of 11 executives and research staff to produce ad sales research support materials. Highlights:► Directed research that delivered $15M to $20M per year in ad revenue and supported a $600M business via strategic insights.► Provided research support for digital extensions, including cartoonnetwork.com, adultswim.com, PGA.com, NASCAR.com, NBA.com, and many others.
  • Turner (Turner Broadcasting System, Inc)
    Vp: Research Insights & Analytics: Cartoon Network/Adult Swim & Marketing
    Turner (Turner Broadcasting System, Inc) 2001 - 2008
    Atlanta, Georgia, Us
    I was promoted to lead a team of 7 in delivering ad sales research supporting materials valued at $500M+.Highlights:► Recognized by CEO as a leader of innovation and earned invitation to join the Turner Leadership Experience program as a high-potential executive.►Pioneered the concept of self-managed primary research at Cartoon Network that surged ad sales and became the standard enterprise-wide.
  • Turner (Turner Broadcasting System, Inc)
    Research Director, Cartoon Network/Adult Swim Sales & Marketing
    Turner (Turner Broadcasting System, Inc) 1999 - 2001
    Atlanta, Georgia, Us
    Managed team responsible for producing ad sales research support materials for Cartoon Network, Adult Swim, Kids WB!, cartoonnetwork.com, adultswim.com, Cartoon Network Enterprises, Cartoon Network/Adult Swim Promotions Marketing and TBS’s “Too Funny to Sleep”
  • Turner (Turner Broadcasting System, Inc)
    Research Manager, Cnn Marketing Services
    Turner (Turner Broadcasting System, Inc) 1996 - 1999
    Atlanta, Georgia, Us
  • Cbs
    Research Analyst, Cbs Ad Sales
    Cbs 1994 - 1996
    New York, Ny, Us

Jeffrey Grant Skills

Digital Media Advertising Entertainment Digital Strategy New Media Marketing Advertising Sales Social Media Digital Marketing Integrated Marketing Market Research Social Media Marketing Broadcast Television Media Research Content Strategy Television Mobile Advertising Video Production Advertising Research Television Research Media Planning Cable Television Online Research Consumer Product Testing Analytics Sponsorship Brand Development Brand Management Broadcast Broadcasting Content Development Creative Direction Customer Insight Interactive Advertising Interactive Marketing Leadership Development Marketing Research Media Buying Media Strategy Mobile Marketing Teamwork Team Leadership Strategic Partnerships Research Radio Qualitative Research Producing Audience Measurement Media Relations Online Marketing

Jeffrey Grant Education Details

  • University Of Michigan
    University Of Michigan
    Communication/Political Science
  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Marketing/Statistics

Frequently Asked Questions about Jeffrey Grant

What company does Jeffrey Grant work for?

Jeffrey Grant works for Razorfish

What is Jeffrey Grant's role at the current company?

Jeffrey Grant's current role is Vice President, Audience Strategy.

What is Jeffrey Grant's email address?

Jeffrey Grant's email address is je****@****ner.com

What is Jeffrey Grant's direct phone number?

Jeffrey Grant's direct phone number is (404)-827*****

What schools did Jeffrey Grant attend?

Jeffrey Grant attended University Of Michigan, Nyu Stern School Of Business.

What skills is Jeffrey Grant known for?

Jeffrey Grant has skills like Digital Media, Advertising, Entertainment, Digital Strategy, New Media, Marketing, Advertising Sales, Social Media, Digital Marketing, Integrated Marketing, Market Research, Social Media Marketing.

Who are Jeffrey Grant's colleagues?

Jeffrey Grant's colleagues are Rafiq Mir, Vanessa Villar, Gabriela Selene Farías Molina, Karen Alejandra Garzon Camargo, Zoheb K., Bernardo Araujo, Maxx Wexler.

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