Jeff I. Email & Phone Number

St. Louis, Mo, Us

Maryland Heights, Missouri, United States

GFI Digital is a full-service, strategic partner for customers seeking support for their commercial copiers and printers, managed print services, and advanced technology services, including managed network services.Key Contributions - Provide strategic direction of digital marketing campaigns, managing marketingtechnology systems, and optimizing marketing operations to create a pipeline ofleads for business development- Partner with Sales and Marketing to help manage marketing operations, includingdefining strategic initiatives, planning, day-to-day marketing ops function, budgetmanagement, insights, technology implementation, and team leadership- Partner with Marketing, Sales, and Operations leadership teams to pull together theright strategy, data, and tools to increase lead generation and prioritization matrix torank quality and engagement of MQLs- Consult on marketing systems architecture and strategy, ensuring actionable insightspass seamlessly between marketing, sales, and product systems- Manage [cultivate] and develop a Marketing operations team including careerdevelopment and succession planning coaching, mentoring, development,performance and all other people-management practices- Own lead scoring and routing to the sales team, and define the strategy for how wemaximize lead yield, increase the productivity of the pipeline and demand generation- Provide guidance to the Marketing team and Executive team, and help set thestrategic priorities, including program design and optimization- Work hand-in-hand with marketing, revenue operations, and sales leaders to ensureeffective processes are in place to actively monitor, analyze, measure and report thehealth of marketing contribution to pipeline, program ROI, customer acquisition andpenetration, and contact/prospect visibility- Lead and execute the vision for marketing analytics, defining the measurementframework, including key KPIs and funnel metrics

St. Louis, Mo

Golden Tuna is a small LLC that offers an opportunity to combine a couple of my personal passions. 1. Design: I still love to design and build things. This includes everything from advertising programs and marketing strategies to disc golf courses, and a variety of unique projects in between. 2. Philanthropic Opportunities: I also enjoy volunteering for my community and helping friends. Golden Tuna provides a platform on which to help others achieve their business goals when marketing resources are constrained. Key Contributions:- Development of digital and physical marketing collateral to support client goals and reach designated target audience segments. - Conduct in-depth market research to understand audience interests and support with strategic marketing programs. - Write compelling copy and design marketing communications and strategies that drive prospect engagement.- Identify the most relevant and actionable activities to support business goals. Areas of Expertise: > Marketing Strategy> Website Development> Market Research> Event Planning> Brand Marketing> Graphic Design> Marketing Communications> Digital Advertising> Customer Experience> Direct Marketing> Client Relationships> Business Development> Customer Engagement> Presentation Skills

Greater St. Louis

Duke Manufacturing is a global manufacturer of foodservice equipment used in K-12 applications and chain environments. As Team Manager for the Marketing and Technical Publication functions I enjoy the responsibilities of team development as well as creating creative briefs and continuous improvement opportunities for the function/enterprise, metric reporting, and analytics. Key Contributions:- Management of domestic and international marketing and technical publication teams (Americas, EMEA, Philippians).- Understanding the challenges Duke's customers are facing and capturing the value proposition for each solution (piece of equipment) that can manage those challenges. - Collaboration with Executive Team, Sales Leadership, Engineering, Product, and Customer Care ensure alignment of Duke's global marketing and communication strategy by value stream, account, and product.- Creative problem solving and sales enablement for a global sales team, including internal stakeholders and manufacturer's sales rep firms. - Communicate equipment value to the end user, resulting in success with key, target accounts. - Creative direction (print, video, events, graphic displays, etc.), product research, brand architecture, global commercialization activity, public relations, voice of the customer (VOC/NPS), event planning, sales training, and content creation to support enterprise goals.- Development of creative briefs to understand the marketing requirements for each market segment, target audience, and deliverables for the end user and internal stakeholders.- Event planning and execution for over 40 global events annually. This includes space and design requirements, equipment designation and working to ensure timelines are met. Areas of Expertise:> Digital Marketing> Branding> Creative Direction> Marketing Communications> Sales Enablement> Customer Experience> Marketing Strategy> Direct Marketing> Business Development> Product Commercialization

Chesterfield, Mo

Protective Asset Protection is the asset protection division of Protective Life Insurance Co. (PILCO) and focuses on protecting customers automotive, RV, marine, and power sports assets. The team raised awareness of product offerings within target market segments by utilizing digital tactics such as listening reports, social media, targeted email campaigns, personalized URLs (purls), public relations campaigns, follow up scripts, and sales support. Key Contributions:- Developed digital and physical marketing collateral to support the latest product release, the Dealer Owned Warranty Company, which increased equity for the dealership. - Provided a variety of components (literature, case studies, white papers, social content, testimonials, email campaigns, and public relations content) to drive engagement among our target audience and move prospects through the sales funnel. - Interviewed a number of customers and leaned the importance and Protective's products on their success. - Planned annual sales conference and incentive trips, including guest speaker, topics for executive round table, Q&A, attendance packages, apparel, and training initiatives. - Connected focus group feedback with strategic marketing deployments to raise awareness of new programs and increase sales conversions among prospects and convert customers to the new program. - Managed primary digital initiatives and the database of contacts within Salesforce.Areas of Expertise:> Development of Digital Strategy> Digital Marketing Strategy> Event Planning> Social Media Marketing (content creation and deployment)> Ghostwriting for Executive Team> Email Campaign Development and Monitoring> Listening Reports (competitor and market intelligence)> Direct Marketing (email, print, dimensional direct mail)> Metric Reporting and MROI (Marketing Return on Investment)> Prospect activity reports and database hygiene

St. Louis, Mo

The Gund Company is a vertically integrated, global manufacturer and fabricator of engineered material solutions used in a variety of applications including Aerospace, Oil and Gas, Electrometallurgical applications, and large power generation and transmission equipment such as rotating equipment (motors and generators), transformers, switchgear, and other electronic devices. I served as enterprise marketing leader, responsible for driving global sales performance for all product lines through strategic marketing, digital advertising, project execution, direct marketing communications, data management, and sales team collaboration/enablement.Key Contributions:- Developed both promotional and technical communications that generated marketing qualified leads (MQLs) for sales team follow up. - Wrote, designed, and promoted market segment technical newsletters that drove reader engagement.- Identified and supported market development plans to reach new and existing customers, prospects, product demographics, and geographies.- Developed social media campaigns that yielded over 200 new LinkedIn followers month over month for over 60 months.- Developed and implemented enterprise-wide branding initiatives across 9 locations in 4 countries. - CRM subject matter expert. Managed database consolidation and cleanup initiatives.- Developed ROI calculations for marketing initiatives, saving ~$50,000 annually. - Designed & managed market research initiatives resulting in over 25,000 new prospect contacts for passive and active marketing campaigns. - Worked closely with external legal team to ensure protection of intellectual property.Areas of Expertise:> Marketing Communications> Go to Market/ Marketing Strategy> Event Planning> Brand Marketing > Business Development> Communication Skills> Customer Engagement> Continuous Improvement> Strategic Planning> Financial Acumen> Graphic Design> Project Management> Process Creation & Management

Greater St. Louis Area

United Rentals (Formerly RSC Equipment Rental) is the largest equipment rental company in the world. There are near 900 locations throughout the US & Canada. As a Territory Sales Manager, I was responsible for developing relationships with contractors, understanding their equipment and timing needs, and delivering unparalleled customer service before, during, and after the transaction. Key Contributions:- Collaborating with key accounts to identify equipment and timing needs that would help reduce project cost and support the requirements of each trade. - Provided safety training to help support the safety culture and kept jobsites safe and injury-free. - Assisting key accounts with plans that helped them complete the project on time within budget. - Developed marketing and sales collateral to illustrate the value proposition and competitive advantages of using United Rentals over leading competitors. - Overturned pricing objections by solving business pains and offering value-added services such as PPE, safety training, and on-site equipment consultations/specifications. - Salesforce Champion: Provided post-acquisition training for all regional United Rentals personnel.- Developed territory marketing campaigns that yielded dominant market share on key territory projects (Taubman Outlet Mall).- Eased the transition of United Rentals' acquisition of RSC by creating and deploying marketing initiatives that resonated with the target audience.Areas of Expertise:> Business Development> Pipeline channel management> Gross margin winner and loser evaluation and developments> Time management and effective equipment utilization planning> Excellent presentation skills (both written and oral)> Event Planning and Brand Marketing> Effective Communication> Customer Experience> Client Relationships> P&L Evaluation and Support> Highly organized and Attention to Detail

St. Louis County, Missouri, United States

Lighting Service is an independent electrical contractor that offers a variety of electrical and lighting system services, including energy efficient lighting retrofits, electrical troubleshooting, and regularly scheduled preventative maintenance for lighting and electrical systems. As Marketing Specialist, my focus was on helping clients manage electrical/utility spend, calculation of project ROI, and marketing energy efficient initiatives that reduced energy consumption while providing better visibility in the workplace. By conducting a detailed analysis of customer lighting systems, I was able to calculate annual savings of the new system, utility incentives, tax credits, and project ROI. Key Contributions:- Created and managed email campaigns that resulted engagement rates above industry standards and increased regional brand recognition. - Designed & maintained the company website (https://lightingserviceinc.com), including HTML development, copywriting and editing, image curation and development. - Website management, including search engine marketing (SEM) and search engine optimization (SEO) that increased organic results, additional prospect calls, and sales opportunities. - Designed technical B2B marketing collateral outlining energy initiatives and government incentives.- Worked closely with Ameren electrical services on creating incentive programs to encourage energy efficient lighting system retrofits. - Company liaison for local networking organizations, resulting in additional brand recognition, testimonials, and referrals. Areas of Expertise:> Sales Enablement> Contract Negotiation> Site Surveys> Proposal Creation> Proposal Presentation> Enterprise Networking

Bachelor Of Arts, Advertising; Marketing Communications

Activities and Societies: Graphic DesignMarketing and Advertising Communications and Graphic Design

Diploma

Activities and Societies: Varsity Tennis and Hockey