CPG Vertical: The J.M. Smucker Co.Lead the Analytics Organization for National Media & Retail Media Networks across:Food: Jif, Smucker’s, UncrustablesBeverage: Folgers, Dunkin’ at Home, Cafe BusteloSweet Baked Snacks: Hostess, Voortman'sPet: Milkbone, Pupperoni, MeowMix

Brands: Chevrolet & Cadillac - Performance Marketing Analytics Leadership, including Paid Media Reporting & Cross-Agency Management - Cross-Channel Analytics Integrations across Brand Website, Dealer Websites, Paid Media, & CRM- Advanced Audience Segmentation & Test/Target solutions for personalized consumer experiences

Asia Pacific (APAC) Global Analytics Lead (China, Japan, India, Australia)- International Adobe Analytics rollout for all APAC Markets- Defined and Implemented Global Analytic Measurement Strategy- Trained International Markets with Adobe Analytics Suite

Automotive Vertical: Ford Motor Company- Built/Hired/Managed Offshore Media Ad Ops Team from ground up- Lead Media Ad Operations Trafficking team- Site Implementation (Adobe Analytics) for all Ford Enterprise websites

Clients: US Navy, Kaiser Permanente, United States Postal Service, US Mint, University of Michigan Executive Education, Olympic Paint, Onstar Connections, and USAA

Assisted in managing the email recontact program, monthly email newsletter and product literature for the Saab account. Conducted an extensive competitive comparison of customer fulfillment marketing programs to be used for future Saab planning. Served as main point of contact between the agency and its email production supplier while managing the materials for documentation and shipments to Sweden.

Licensed by the State of Michigan for selling both Health and Life Insurance Policies. Organized all materials, prospected future clients, conducted specifically targeted presentations and enrolled new clients to help grow the capital area Aflac office. Earned top ranking among interns in June, July and August and was awarded the Super Fast Start Award (Generated $11,500 in premiums within five weeks). Maintained follow-up visits with new clients to ensure proper satisfaction.