Managed South Central Regional office working directly with national, regional and local General Motors clients to maximize product integration through partnerships with the MLB [All-Star Game, Divisional & World Series and Team], NCAA Final Four, College World Series, several fairs/festivals, new product drive-aways, PGA golf, and many other events/promotions.• Collaborated with clients to ensure all marketing goals and objectives met original projections regionally and locally• Develop interactive grass roots marketing tours for new product launches • Oversaw the RFP process and evaluated all new business leads.• Hired and managed a staff of sixteen (16) individuals, developing many to the next potential level of their career. • Effectively managed a regional budget over $35M in any given year across all divisions for General Motors.• Served as lead on managing the research and analytical data collected to track ROI for any given partnership.

Leading the communications and event teams to connect over 24,000 members with industry and business related knowledge, content, community and marketplaces. Responsible for developing the communications strategy and content based on member driven data and research. Responsibilities include management of the marketing, events, public relations, communications, social media, web and creative services teams.

Managed and ran the largest division in the SPI inventory - NBA Hoop It World Tour. Consisting of 56 US individual events, 7 Canadian events and 12 in Europe.

Based in the Chicago office which I opened, I was charged with managing the Gatorade account and calling on and selling midwest based companies on SPI programs