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I'm an award-winning, multiple Super Bowl planning, consumer, channel, and cultural expert with over 15 years of traditional and digital marketing experience. I have a proven track record of success on both the client and agency side. Leading multiple planning, strategy, and creative teams in all steps of the strategic, creative and executional process. From generating the “big idea” and planning fully-integrated media and comms campaigns, to refining creative ideas to fit the platforms, while optimizing and gleaning insights from data in the reporting process, I have been fully ingrained. My content creation experience spans across social media, tv, OOH, display ads, blog, website, white papers and guides, email and press releases. Areas of expertise include communications planning, paid, owned and earned social media, programmatic display ads, influencer marketing, out-of-home marketing, email marketing, broadcast, and content creation. Strong analytical and reporting ability with proven skills to pull insights out of complicated data sets.Brand Experience • Beats by Dre - Comms Strategy Lead • Diet Coke - Comms Strategy Lead • Minute Maid - Comms Strategy Lead • Diageo Innovation - Comms Strategy Lead •Buffalo Wild Wings - Social Lead • Scotch Brite - Digital Lead • Nexcare - Digital Lead •ACE Bandages - Digital Lead • 3M Oral care - Digital Lead • 3M healthcare - Emerging marketing manager • ZEP - Digital & Innovation Lead • Hy-Vee - Social LeadPlatform Expertise•Facebook Ads Manager/Power Editor•Twitter Ads•Snapchat•Instagram•Tumblr•LinkedIn•Pinterest•Google Analytics•Spredfast•Sprout Social•Hubspot•Microsoft Dynamics•Adwords•SalesForce•SalesFusion•Hootsuite •MRI•Global Web Index•Statista•Crimson HexagonIndustry experience includes Technology, Automotive, CPG, Consumer Electronics, Food and Beverage, Government Services, Software as a Service, Healthcare, Alcohol/Spirits, and Retail.
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Group Comms Planning DirectorDavid&Goliath Jul 2021 - PresentEl Segundo, Ca, Us -
Comms Planning DirectorDavid&Goliath Oct 2018 - Jul 2021El Segundo, Ca, UsBuilding out the communications planning department from the ground up- Comms lead for Jack in the Box- Comms lead for Kia- Comms lead for Ca Lottery- Comms Lead for Pepsi-Frito Lay Clients
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Sr Communication StrategistAnomaly Oct 2016 - Oct 2018New York, Ny, UsLeading the comms planning process internally and with agency partners to plan and execute our creative and comms plans across broadcast, social, digital, ooh, and experiential in North America, APAC, and EMEA.Led global communications for Beats By Dre.Lead global communications for the Oculus Go. Lead planner for Los Angeles Rams.Comms and social lead for our Coca-Cola clients including Diet Coke, Minute Maid, Odwalla, and ZICO. Social and comms lead for multiple new business wins. -
Senior Engagement StrategistSpace150 Mar 2016 - Oct 2016Minneapolis, Mn, Us• Planned and led Buffalo Wild Wings overarching social media strategy, execution and reporting• Digital Lead for all 3M businesses, including Scotch-Brite, Nexcare, Ace Bandages and 3M Healthcare• Led $100million+ fully integrated media campaigns• Successfully managed both media and creative teams, providing leadership throughout all steps of the creative and executional process• Consistently educated clients on emerging media trends, while regularly creating and distributing agency POVs around new social trends and topics -
Senior Media PlannerSpace150 May 2015 - Mar 2016Minneapolis, Mn, Us
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Emerging Marketing Manager/Manager Of Agency And New Media MarketingGage Jun 2014 - Jun 2015Minneapolis, Mn, UsAs Gage Marketing's Emerging Marketing Manager, I was responsible for leading the strategic digital direction for both our current client base, as well as new business proposals. I managed our clients' (B2B and B2C) digital marketing efforts including the development of their overall strategy, execution, and analytic reporting. In addition to my digital strategy work with clients, I managed Gage's in-house marketing initiatives including our CRM, email campaigns, social media platforms and trade shows.• Responsible for leading the strategic digital direction for both the current client base, and prospective clients through new business proposals• Managed Gage’s in-house marketing initiatives including overall strategy, CRM, email campaigns, case studies, blogs, social media platforms, paid search campaigns and trade shows• Successfully created and executed the 2015 digital strategy for the channel marketing software platform, “Marketing Bridge”• Supervised, maintained and grew multiple Fortune 500 clients’ (B2B and B2C) digital marketing efforts, including the development of their overarching strategy, execution, and analytic reporting -
Marketing ManagerAlo Home Health Care Jan 2013 - Jun 2015During my consultation work for Alo Home Health Care I have:• Planned year over year marketing strategy. Including social strategy, SEO, email and print campaigns with weekly-monthly-yearly goals.• Designed and re designed the Alo website w/freelance developer• Taught sales team social selling and email marketing best practices • Designed and distributed content both in print and online with help of freelance graphic designers• Doubled website visitors and leads from social media year over year• Successfully ran multiple paid media campaigns through Adwords and Bing Ads
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Marketing And Social Media ManagerAllover Media Jan 2013 - Jul 2014Plymouth, Mn, UsAs Marketing and Social Media Manager, I managee the overall content strategy and execution for all of AllOver Media's online channels, including the website, blog and social media channels.Highlights and results include:• Drove the day-to-day marketing programs, including social media, blog, email and SEO• Collect, analyze and report metrics/data weekly and monthly• Proficient in multiple reporting tools including Google Analytics, Hubspot (hubspot certified) and Sprout Social• Managed all social media channels and drive multi-platform engagement via Facebook, Twitter, and LinkedIn• Tested and successfully launched several paid social media campaigns• Develop and execute marketing strategies in collaboration with VP as they relate to lead generation, marketing automation, email marketing, SEO and social media• Developed and produced (with our design team) multiple pieces of content related to thought leadership in our field• Lead weekly email campaigns to a large database of clients and leads resulting in consistently high CTR rates • Created and ran all lead nurturing and lead scoring initiatives through our CRM• Unique visits to website up 43% over previous year – Direct traffic up 70% • Visits to contacts conversions up over 200% • Visits to website from social media up 340% -
Campaign SpecialistAllover Media Apr 2009 - Dec 2012Plymouth, Mn, Us
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Installation CoordinatorIntran Media Jan 2008 - Mar 2009
Jeffrey Cannata Skills
Jeffrey Cannata Education Details
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Minnesota State University Moorhead
Frequently Asked Questions about Jeffrey Cannata
What company does Jeffrey Cannata work for?
Jeffrey Cannata works for David&goliath
What is Jeffrey Cannata's role at the current company?
Jeffrey Cannata's current role is Communications Strategy Director.
What is Jeffrey Cannata's email address?
Jeffrey Cannata's email address is jc****@****aly.com
What is Jeffrey Cannata's direct phone number?
Jeffrey Cannata's direct phone number is +191759*****
What schools did Jeffrey Cannata attend?
Jeffrey Cannata attended Minnesota State University Moorhead.
What skills is Jeffrey Cannata known for?
Jeffrey Cannata has skills like Social Media Marketing, Marketing, Email Marketing, Lead Generation, Interactive Marketing, Direct Marketing, Advertising, Digital Marketing, Marketing Communications, Marketing Strategy, Social Media Strategist, Content Strategy.
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