• Manage day-to-day tasks for client-facing market research projects, including attitudes/usage surveys, customer segmentations, and concept testing for numerous high-profile brands • Deep involvement in all phases of project work from kick-off session with client to overseeing data collection to analysis and reporting • Responsible for data analysis using techniques such as linear regression, stated and derived importance analysis, cluster analysis, and discriminant analysis • Co-creator of all final research reports developing storyline, data-driven insights that clients have used to optimize customer-facing messaging, identify high-opportunity consumer segments, and change landing page taglines

• Leveraged relationship with adviser and knowledgeable peers to collaboratively identify novel research question and develop unique hypotheses about human behavior• Designed and conducted experimental studies to better understand how different types of social support influence stress and motivation• Analyzed data using multilevel modeling and multiple linear/logistic regression models• Drew comprehensive conclusions and presented findings to research lab for review