• Managed Finance Operations and Advertising Analytics teams, ensuring unified, accurate data by integrating cloud, on-premise, and multi-team sources. • Prioritized data trust through entity matching, creating tools to address business needs.• Streamlined product requests via Jira by establishing routine internal customer alignment, reducing closure time by 46%.• Enhanced customer reporting accuracy by integrating Google, SalesForce, and proprietary platforms through data governance.• Achieved a 53% reduction in manual billing data processing by automating tasks, saving 2-3 days per customer monthly.• Ensured client budget pacing and retention of high-profile clients through diverse data sources and tools like Spend-Through Dashboard, Budget Predictive Calculator, and Transitional algorithms.• Secured an $80 million annual contract with the largest customer by orchestrating cross-team ad reporting for urgent data needs.• Reduced client's key KPI, Cost per Outcome, by 68% by establishing data connections to incorporate outcome results into the database and reports.

• Lead data analytics operations and consulting, enhancing efficiency, data ecosystems, and support for partners/customers.• Specializing in critical system analysis, solutions for product owners, and customer issue resolution. • Unofficial knowledge hub for analytics. • Consulted for clients like Shift Digital, Hyundai USA, and FCA, driving client support and campaign optimization.• Lead operations analyst in charge of coordinating and documenting implementation processes across teams and products for the digital analytics team.• Continuous improvement ambassador, fostering a data cleanliness and governance mindset within the team. Integrated governancetechniques into data collection processes as the primary governance contact.• Revamped analytics support workflow from scratch, employing holistic system methodology. Emphasized speed in solutions, resulting in a 62% reduction in days to closure.• Led project to map global support structure for all products, evaluating end-to-end approach. Proposed solutions to support organization, including tool standardization and measurement process enhancements.• Initiated continuous operational retooling for optimal task allocation. Leveraged crowdsourcing and partner team collaboration to achieve a 53% reduction in time spent on tasks beyond scope.• Sought after for challenging projects others avoid.

• Led and managed vital projects in the Advertising Support Team/Customer Service Division, emphasizing redundancy reduction, KPI alignment, and process consistency. • Addressed partner needs in cases where platform tools fell short.• Partner Satisfaction: Committed to advancing partner goals by optimizing their business processes. Elevated partner tool utilization from ad-hoc reporting to essential business tools consistently.• Business Metric Management: Overhauled end-to-end business KPI process, enabling year-to-year metric tracking.• Data Focused: Persistently sourced optimal data in a dynamic environment, uniting reporting across various sources and teams into unified dashboard reports

• Managed approximately 200 monthly campaigns within Microsoft Media Network. • Facilitated DrivePM and Microsoft Direct Response Teams integration during acquisition, leveraging expertise to streamline the process.• Operational Efficiencies: Owned projects aimed at enhancing reporting efficiency, collaborating with multiple teams to leverage backend SQL data and Data Cube reporting for the Operations team.• Revenue and Account Growth: Managed an average $2MM/month book of business, analyzing to identify campaign opportunities for driving incremental revenue.• High Profile Clients: Collaborated with account teams to directly engage ad agencies, expediting processes and ensuring client satisfaction. Managed clients like AT&T, Weight Watchers, Disney, Best Buy, and agencies including MEC and Razorfish.

• Managed and executed monthly operations of 200 performance and targeted display campaigns.• Partner Engagement: Worked closely with clients to build complex campaign solutions to solve their needs based on the trending of their campaigns. Ensured not only budget goals were met but also satisfaction goals.• Performance: Quickly moved into market with 5 of the top 10 clients enabling sales to increase campaign budgets by an average of $150,000 per month.• Reporting Management: Developed new reporting processes by building processes in place of manual work, allowing teams to focus on business decisions.

Supported the Microsoft Direct Response Ad team through creative management and eventual campaign management. Took over all training for new contractors.