Senior Planner
Current• Crafted narratives and strategies for new business pitching resulting in an increased win rate of 8%• Led comms team and provided strategic input to retainer clients on industry and PR topics• Developed and executed communications strategy for new product launches resulting in over 50+media exposures• Created brand narratives for retainer clients resulting in consistent messaging across channelsSelected Accomplishments• Won top luxury clients, Valextra PR retainer and… Show more • Crafted narratives and strategies for new business pitching resulting in an increased win rate of 8%• Led comms team and provided strategic input to retainer clients on industry and PR topics• Developed and executed communications strategy for new product launches resulting in over 50+media exposures• Created brand narratives for retainer clients resulting in consistent messaging across channelsSelected Accomplishments• Won top luxury clients, Valextra PR retainer and Cartier campaign projects in 2024• Achieved over 2 billion+ media impressions for Chandon's winery launch in China• Reinvigorated Waldorf Astoria Maldives Ithaafushi to the forefront of luxury hospitality amongst China's UHNWI post-pandemic via media relations, influencer partnerships and special events• Drove media and influencer campaign that boosted FRED Inner Light High Jewelry messaging by 53% WON Pitches: - Cartier (Campaign)- Valextra (PR Retainer)- Galeries Lafayette China (PR Retainer)- Conrad Maldives (Social Retainer)- Perfect Moment (PR and Social Retainer)- Messika (PR Retainer)- Urban Decay (Campaign)- Tom Ford Milan Fashion Week (Campaign)- Anime Bing (Campaign)- Glenmorangie (WeChat Mini Program Campaign)- Waldorf Astoria Maldives Ithaafushi (PR Retainer)- House of Dagmar (PR & Social Retainer)- Eytys (Social Retainer)- Patrón en Lalique: Serie 3 (Product Launch Campaign)- Stanley (Social Retainer)- MLB Kids (PR Retainer)- Fred Jewelry (LVMH) (PR Retainer)- Conrad Maldives Rangali Island (Social Retainer)- Anine Bing X Kate Moss (Campaign) Show less