Jeffrey Doka Email & Phone Number

California, United States

• Lead company through new product releases, driving 12% YoY revenue growth across the business and 40% YoY profit growth
• Built coordination and communication systems for leadership and general teamwork and implemented the OKR problem solving and tracking structure across the organization
• Managed supply chain and procurement for android hardware and peripheral devices for merchant network
• Guided product development and engineering teams to launch new Point of Sale product and kicked off sales management to drive growth

Pacifica, CA, US

• Developed core game loop and hired international team to deliver on product goals.
• Scoped web3 game systems to earn Dfinity grant
• Outlined core narrative bible and drafted event flows
• Used photo editing, Midjourney, and Dall-e 2 AI art to generate engaging temporary icons and graphic design assets for game tests

• Offsyte – Strategic Marketing
• Defined writing tone, developed campaigns, and kicked off marketing strategy to prepare for Series A funding
• Structured outbound, paid, and static content to drive event bookings at scale
• Implemented SEO and SEM strategy and developed social media marketing and traditional marketing pipeline that consistently generated monthly salesLendingHome Inc. – Marketing Operations and Automation Strategy
• Built form auto AB testing abandon nurtures for rental customers to drive increased conversion rates
• Updated Marketo instance and HTML formatting to conform with best practices and reduce per-campaign workload for LendingHome Marketing TeamFivestars Loyalty Inc. – Data Science and Marketing Operations

• Implemented Skillz SDK in the game “Chess Puzzle Blitz” (Android & iOS) driving a 31% paying DAU rate
• Negotiated and executed publication deal between Frame Perfect Gaming and Skillz Corp.
• Developed and automated ETL identifying player and puzzle difficulty to ensure players are matched to chess tactics puzzles of appropriate skill level

San Francisco, California, US

• Oversaw customer marketing team to develop campaigns that doubled key product and feature adoption metrics
• Scoped requirements and led project management to build customer acquisition marketing product. The product line doubled sales close rate and increased customer discovery across the Fivestars merchant and user base
• Launched inside sales upsell team: produced sales scripts, built process, and ramped a team of six reps to drive a 39% reduction in account revenue churn. Reps proved 42% more productive than traditional sales headcount

San Francisco, California, US

• Developed and executed original Master of Services (MSA) and Statement of Work with Rogers Telecom and added an additional Statement of Work increasing the partnership value by 20% in 2014
• Product managed FiveStars development team to scope, build, and deliver white-label product per the MSA
• Organized FiveStars White-label rollout with Rogers Telecom, driving knowledge share, process duplication, and training of Roger’s Sales and Operations staff to drive on-par performance

San Francisco, California, US

• Project managed transition from outside to inside account management, driving a 207% performance increase
• Hired, trained, and managed a team of six to onboard over 550 accounts per month

San Francisco, California, US

• Recruited and launched original Fivestars sales teams in San Francisco and Los Angeles

Malibu, CA, US

• 20 hour a week, 9 month commitment per term with a $1500 per semester stipend to pitch and execute dorm activities
• After 30% dorm budget cut, developed an events strategy that increased programming by 4 events per month
• Developed relationships with and mentored over 100 students, including identification, counseling, and referral for 8 students with problems ranging from clinical depression to post-crime victim issues

• Researched and wrote articles ranging from movie reviews to life and arts editorials discussing the power of story
• Collaborated with student and staff editors to develop written and visual material from first draft to final product

Minneapolis, MN, US

• Identified an opportunity in aisle salesplans to reduce inventory expense through segmentation item assortment and SKU selection
• Led discussions across 6 departments to define the project, scope the approach, and research possible solutions
• Designed a volume segmentation tool that reduces salesplan mature store inventory costs by 22% and increases salesplan mature store sales by 12%
• Organized training for department analysts and company experts on salesplan approach to ensure roll-out across all US regions
• To ensure support of top management, discussed impact of volume segmentation approach with division directors

Master’S Degree, Creative Writing

Education record

Bachelors, Business Administration With A Creative Writing Minor