Jeff Pearson Email and Phone Number
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Senior Marketing, Digital and E-commerce professional. I have vast experience at traditional and specialty retail focused toward influencing and accelerating consumer purchase behavior. Recent work includes enabling strategic marketing, digital and e-commerce efforts for many retail businesses.My specific omni-channel marketing experience and expertise includes e-commerce and digital experiences with Lids Sports Group, Lids.com/Lids.ca and hhgregg.com and associated social channels. Extensive work with brand strategy, creative development and execution at traditional brick and mortar retail. Heavily involved in the development and opening of retail stores and websites. Additional Marketing experiences include the strategy and development of TV, Radio, Digital and Social creative assets. I've provided oversight for the growth of customer loyalty and rewards programs that include the improvement and success of private label credit. I am a big believer of empowering and developing others to enable organizational success. In my roles I've had the opportunity to lead departments of 50+ people and have worked to grow and empower leaders to excel in their careers.
Max Connect Digital
View- Website:
- maxconnect.com
- Employees:
- 70
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Max Connect DigitalSalt Lake City, Ut, Us
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Senior Vice President, Retail & HealthcareMax Connect Digital May 2020 - PresentDraper, Utah, UsResponsible for enabling the growth and success of Retail and Healthcare clients in digital marketing strategy, digital marketing enablement and e-commerce growth efforts globally.
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Head Of RetailMax Connect Digital Jan 2021 - Jan 2022Draper, Utah, UsResponsible for the strategic development of Max Connect Marketing's Retail Division. Enabling client growth and success in all facets of digital marketing.
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Account ExecutiveMax Connect Digital May 2020 - Jan 2021Draper, Utah, UsMax Connect’s key to success for our clients is our hyper focus on the target audience. We identify the right audiences for specific products or services, and we then place relevant ads in front of those audiences with high frequency using a combination of digital channels including Display, Social, Paid Search, SEO, Video Pre-Roll, OTT Video, Email, and Native advertising. By targeting the right audiences, Max Connect eliminates the waste in advertising dollars and maximizes every marketing dollar spent.My role at Max Connect Marketing is to ensure our current and future clients optimize their business success every single day.
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Chief Client OfficerZimmerman Advertising Feb 2019 - May 2020Fort Lauderdale, Fl, UsWas responsible for working with our clients and leading the client services organization of ~60 employees to ensure best in class services for our clients at the speed of retail. Lead a group of Senior Vice Presidents and Vice Presidents who manage our retail accounts with a focus on outcome of our work that drive measurable sales results. -
Senior Vice President, E-Commerce & MarketingLids Sports Group Nov 2016 - Feb 2019Indianapolis, Indiana, UsResponsibilities included leading the Omni-channel efforts of marketing and e-commerce and developing the growth and sales plans for Lids.com and Lids.ca. Led the initiatives to drive traffic through digital and social marketing. Also was responsible for brand and traditional marketing plans which included in store visual marketing and merchandising. -
Senior Vice President, E-CommerceLids Sports Group Jul 2016 - Oct 2016Indianapolis, Indiana, UsWas responsible for e-commerce and omni-channel initiatives at LIDS Sports Group. Led the integration the e-commerce and traditional marketing teams into one omni-channel organization.
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Senior Vice President Marketing, E-Commerce And StrategyHhgregg Jan 2016 - Jul 2016Indianapolis, Indiana, UsWas responsible for enabling hhgregg's omni-channel strategy through leading the e-commerce and marketing organization comprised of both internal employees and external agencies. Growth of hhgregg.com paced at ~$100M in annual revenue while our brick and mortar locations achieved more than $2B in annual sales. -
Senior Vice President, Strategy & TransformationHhgregg Feb 2015 - Jan 2016Indianapolis, Indiana, UsWas responsible for engaging the C-suite, Board of Directors and key business partners in developing short, mid and long-term Strategic and Transformation opportunities for hhgregg. The core areas of emphasis included Marketing, Store Operations, Merchandising and hhgregg.com. Focused efforts on costs savings and revenue generating improvements in all areas of the company. Improved communication and the utilization of KPIs to drive performance.
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Senior Vice President, MarketingHhgregg Nov 2011 - Jan 2015Indianapolis, Indiana, UsWas responsible for the overall hhgregg brand strategy, creative development and execution of programs which influenced daily sales at retail stores and websites.Oversaw agency relationships for creative branding, TV, Radio, Digital and Social media placement as well as Public Relations. Was responsible for the hhgregg marketing department that created and distributed newspaper pre-prints, direct mail, social campaigns and promotions throughout the hhgregg store footprint of 228 locations.Was responsible for the Customer Insights Group which assessed customer satisfaction and helped determine how to improve customer loyalty at hhgregg. Provided oversight for hhgregg's private label credit card marketing programs to help drive business results and repeat purchases.Was responsible for the hhgregg.com marketing department and creative team which improved platform functionality. Also managed ongoing SEM and SEO needs. Full P& L responsibility for hhgregg's annual marketing spend.*Led the marketing for the opening of more than 160 new hhgregg locations.*Developed the first hhgregg rewards and compliments program.*Successfully led multiple agency reviews for creative, media and .com programs.
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Vp MarketingHhgregg May 2006 - Oct 2011Indianapolis, Indiana, UsResponsibilities included all hhgregg brand strategy, creative development and media plans in conjunction with agency partnerships. Internal oversight for print, direct mail and hhgregg.com. Additional responsibilities included hhgregg Public Relations and internal communications. Helped successfully expand hhgregg from 62 stores in 8 states to more than 228 stores in 20 states.* helped create the first hhgregg marketing database.* grew the hhgregg customer marketing database and email programs more than 1000%
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Senior Manager, Purchase ExperienceWhirlpool Corporation May 2004 - May 2006Benton Harbor, Michigan, UsWas responsible for enhancing relationships with key Whirlpool retail accounts focused toward improving product sell-through on retailer sales floors and websites.Organized and developed the Brand Training Deployment Organization and led the development and deployment of all Whirlpool sales education materials and internal sales training for the US. -
Director Retail AccountsMarketstar Mar 1999 - May 2004Ogden, Utah, UsWas responsible for the development of client relationships and management of national field personnel. Grew and successfully led partnerships with Whirlpool Corporation, Cannon and Research in Motion.Helped scope and develop reporting databases and marketing analytics to assess field marketing personnel impact for key clients.Hired and developed personnel throughout the US for key accounts.Helped plan and execute national training events and sales plans for the US with key accounts.
Jeff Pearson Skills
Jeff Pearson Education Details
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University Of Utah - David Eccles School Of BusinessExecutive Mba -
Weber State UniversityCommunications
Frequently Asked Questions about Jeff Pearson
What company does Jeff Pearson work for?
Jeff Pearson works for Max Connect Digital
What is Jeff Pearson's role at the current company?
Jeff Pearson's current role is Senior Marketing, Digital and E-commerce Executive enabling business success..
What is Jeff Pearson's email address?
Jeff Pearson's email address is je****@****ids.com
What is Jeff Pearson's direct phone number?
Jeff Pearson's direct phone number is +131770*****
What schools did Jeff Pearson attend?
Jeff Pearson attended University Of Utah - David Eccles School Of Business, Weber State University.
What are some of Jeff Pearson's interests?
Jeff Pearson has interest in Education, Economic Empowerment, Health.
What skills is Jeff Pearson known for?
Jeff Pearson has skills like Marketing, Marketing Strategy, Retail, Strategy, Sales, Crm, Public Relations, Digital Marketing, P&l Management, Online Advertising, Direct Marketing, Account Management.
Who are Jeff Pearson's colleagues?
Jeff Pearson's colleagues are Brett Bryson, Maria Rico, Ryan Roblyer, Logan Hamling, Amy Hoggard, Payton Halls, Jake Gooch.
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