Jeffrey D. Pierson Email & Phone Number

Duluth, Ga, Us

Achieved a consistent +6% year-over-year sales growth across 4 distinct brands by optimizing a $140M annual marketing budget through data-driven strategies, resulting in exceptional ROI and improved customer lifetime value.Spearheaded a targeted digital media transformation, reducing Customer Acquisition Cost (CAC) by an impressive 30% through iterative testing, content refinement, and enhanced ads targeting strategies for Search, Social, and Digital Display.Led a dynamic team of 16 marketing professionals, collaborating with agency partners and internal creatives to develop content recognized by iSpot.tv and Google as the most impactful in the optical category, driving heightened awareness, appointments, and online purchases.

Duluth, Ga, Us

Led a groundbreaking brand repositioning for Eyeglass World, including brand positioning, media campaign overhaul, and inventive content, resulting in a remarkable +6% comp sales growth sustained over 5 years. Elevated the brand's impact as a driving force for National Vision's growth.Effectively communicated Eyeglass World's refined positioning, fostering cross-functional alignment and enthusiastic buy-in from leadership and the field organization, contributing to the brand's successful transformation.Directed creative agency in introducing the iconic brand character, Mr. World, resulting in increased Awareness and Consideration. Expanded Vision Center at Walmart's Marketing Plan by launching visioncenteronline.com and targeted digital ads, enhancing the brand's online presence and engagement.

Blackwood, Nj, Us

Spearheaded a groundbreaking marketing strategy that leveraged data-driven insights to identify high-potential optical consumers, resulting in an immediate and impressive 30% surge in comparable sales across national retail partners.Led a team of 12 in a transformative shift of the marketing mix, optimizing newspaper ads, direct mail, radio, and digital initiatives based on meticulous in-market test analysis, leading to enhanced customer engagement and higher conversion rates.Engineered a robust CRM program that harnessed personalized email and direct mail campaigns, achieving an extraordinary 10x surge in response rates. Retargeting with timely and relevant messages drastically improved customer engagement and loyalty, surpassing previous methods.

Blackwood, Nj, Us

Led the development of impactful digital strategies for key partners including JCPenney, Macy's, BJ's Wholesale Club, and more, utilizing robust analytics and performance reporting. Achieved an exceptional 75% surge in collective web traffic, driving heightened online engagement.Spearheaded continuous enhancement of web capabilities, introducing transformative features such as an online eye exam scheduler, virtual eyewear try-on, and product catalog. These innovations contributed to a significant 65% increase in conversions, enhancing the overall customer experience.Leveraged data-driven insights to develop innovative digital and CRM strategies, adapting to the evolving media landscape. These strategies positively impacted brand engagement and growth across prominent retailers, solidifying U.S. Vision's position in the competitive market.

Leuven, Be

Pioneered innovation platforms for top brands (Budweiser, Shock Top, etc.) through rigorous consumer insights, concept development, and testing. Resulted in enhanced market expansion and competitive strength.Led a dedicated team to explore innovation opportunities in the alcohol beverage category, driving transformative strategies and positioning Anheuser-Busch InBev for growth.Developed and integrated transformative concepts across renowned brands, contributing to fortified market positioning and competitive edge in the dynamic alcohol beverage industry.

Leuven, Be

Directed creation and execution of innovative packaging concept, driving a $15M media strategy, comprehensive press relations plan, strategic sampling, and impactful retail executions. Integrated across flagship brands (Budweiser, Bass, Shock Top) resulting in heightened market presence.Successfully explored innovative digital retail technology through strategic testing with major retailers (Sam's Club, Walmart, etc.). Achieved sales lift and improved brand health by implementing cutting-edge strategies aligned with consumer trends.Oversaw end-to-end process for ideation, concept, testing, evaluation, and commercialization of new products and packaging. Strategically aligned creative content and executions, contributing to increased brand visibility and consumer engagement for Anheuser-Busch InBev's flagship brands.

Leuven, Be

Managed Shock Top's successful nationwide launch, exceeding volume expectations and generating an impressive $2.5M profit in its inaugural year, demonstrating effective brand management and P&L oversight.Devised and executed an innovative targeted distribution strategy and sampling plan, pinpointing key early adopters and strategic retail accounts. This approach played a pivotal role in driving successful market penetration and consumer engagement for Shock Top.

Leuven, Be

Selected for a prestigious talent development program, providing consulting expertise for various internal teams. Contributed to several financially oriented projects, including competitive brewer analysis, evaluation of global alcohol beverage profit pool, and pricing analytics for InBev import brands.Engaged in a specialized talent development initiative, offering consulting support for diverse internal teams. Played a key role in analyzing competitive brewers, assessing the global alcohol beverage profit pool, and contributing to pricing analytics for InBev import brands, fostering strategic decision-making.

St. Louis, Mo, Us

Pioneered a new business for Sears Portrait Studios, focusing on mobile sports photography across 1,000 U.S. retail outlets.Formulated and executed sports photography sales strategies, consistently surpassing weekly sales goals by securing ten new clients per week, with an average of $13,500 revenue. Demonstrated adept solution sales skills and exceptional customer relations.Innovated by introducing an instant printing program, achieving a remarkable 25% increase in sales per account. This strategic product implementation enhanced customer experience and significantly contributed to revenue growth.

Led comprehensive marketing activities encompassing e-marketing, tradeshows, website management, public relations, sales support, and market research.Formulated and executed impactful marketing plans, emphasizing brand development for ActiveEducation.

Ashland, Ohio, Us

Successfully pioneered and managed the Factor X brand, an innovative extreme sports product line that introduced a new category to the company's portfolio.Conceived and developed the concept of Factor X, a modular skatepark system, collaborating with engineers on product design. Pitched the product to retailers, resulting in a successful chain store launch.Effectively managed the complete product line, encompassing brand positioning, P&L responsibility, competitive tracking, retail promotions, placement, and senior management reporting.

Master Of Business Administration (M.B.A.), Brand Management

Bachelor Of Arts (B.A.), Marketing