Jeffrey D. Pierson

Jeffrey D. Pierson Email and Phone Number

Driving Brand Growth πŸš€ | 20+yrs Exp: Marketing Leadership | Data-Driven Strategies | Team Mentorship | ROI Amplification | Customer Engagement Expert 🌟 @ National Vision Inc.
Jeffrey D. Pierson's Location
Atlanta Metropolitan Area, United States, United States
Jeffrey D. Pierson's Contact Details

Jeffrey D. Pierson personal email

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Jeffrey D. Pierson phone numbers

About Jeffrey D. Pierson

Accomplished marketing strategist with 22 years of expertise driving exponential growth through data analysis, brand building, and digital performance. Led teams of 16 marketers, managing $140M+ budgets, yielding 6%+ YoY sales growth. Reduced CAC by 30% in 8 months and increased LTV 10x in 3 years. Trailblazer in omnichannel transformation, orchestrating top-tier ads and robust CRM programs. #MarketingLeader #DataDrivenInsights

Jeffrey D. Pierson's Current Company Details
National Vision Inc.

National Vision Inc.

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Driving Brand Growth πŸš€ | 20+yrs Exp: Marketing Leadership | Data-Driven Strategies | Team Mentorship | ROI Amplification | Customer Engagement Expert 🌟
Jeffrey D. Pierson Work Experience Details
  • National Vision Inc.
    Vice President Marketing
    National Vision Inc. Jan 2019 - Present
    Duluth, Ga, Us
    Achieved a consistent +6% year-over-year sales growth across 4 distinct brands by optimizing a $140M annual marketing budget through data-driven strategies, resulting in exceptional ROI and improved customer lifetime value.Spearheaded a targeted digital media transformation, reducing Customer Acquisition Cost (CAC) by an impressive 30% through iterative testing, content refinement, and enhanced ads targeting strategies for Search, Social, and Digital Display.Led a dynamic team of 16 marketing professionals, collaborating with agency partners and internal creatives to develop content recognized by iSpot.tv and Google as the most impactful in the optical category, driving heightened awareness, appointments, and online purchases.
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  • National Vision Inc.
    Director Of Brand Marketing
    National Vision Inc. Jul 2016 - Dec 2018
    Duluth, Ga, Us
    Led a groundbreaking brand repositioning for Eyeglass World, including brand positioning, media campaign overhaul, and inventive content, resulting in a remarkable +6% comp sales growth sustained over 5 years. Elevated the brand's impact as a driving force for National Vision's growth.Effectively communicated Eyeglass World's refined positioning, fostering cross-functional alignment and enthusiastic buy-in from leadership and the field organization, contributing to the brand's successful transformation.Directed creative agency in introducing the iconic brand character, Mr. World, resulting in increased Awareness and Consideration. Expanded Vision Center at Walmart's Marketing Plan by launching visioncenteronline.com and targeted digital ads, enhancing the brand's online presence and engagement.
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  • U.S.Vision, Inc.
    Vice President Marketing
    U.S.Vision, Inc. Aug 2014 - Jun 2016
    Blackwood, Nj, Us
    Spearheaded a groundbreaking marketing strategy that leveraged data-driven insights to identify high-potential optical consumers, resulting in an immediate and impressive 30% surge in comparable sales across national retail partners.Led a team of 12 in a transformative shift of the marketing mix, optimizing newspaper ads, direct mail, radio, and digital initiatives based on meticulous in-market test analysis, leading to enhanced customer engagement and higher conversion rates.Engineered a robust CRM program that harnessed personalized email and direct mail campaigns, achieving an extraordinary 10x surge in response rates. Retargeting with timely and relevant messages drastically improved customer engagement and loyalty, surpassing previous methods.
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  • U.S.Vision, Inc.
    Director Of Digital Marketing
    U.S.Vision, Inc. Jul 2012 - Aug 2014
    Blackwood, Nj, Us
    Led the development of impactful digital strategies for key partners including JCPenney, Macy's, BJ's Wholesale Club, and more, utilizing robust analytics and performance reporting. Achieved an exceptional 75% surge in collective web traffic, driving heightened online engagement.Spearheaded continuous enhancement of web capabilities, introducing transformative features such as an online eye exam scheduler, virtual eyewear try-on, and product catalog. These innovations contributed to a significant 65% increase in conversions, enhancing the overall customer experience.Leveraged data-driven insights to develop innovative digital and CRM strategies, adapting to the evolving media landscape. These strategies positively impacted brand engagement and growth across prominent retailers, solidifying U.S. Vision's position in the competitive market.
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  • Anheuser-Busch Inbev
    Innovation Director
    Anheuser-Busch Inbev Dec 2011 - Jun 2012
    Leuven, Be
    Pioneered innovation platforms for top brands (Budweiser, Shock Top, etc.) through rigorous consumer insights, concept development, and testing. Resulted in enhanced market expansion and competitive strength.Led a dedicated team to explore innovation opportunities in the alcohol beverage category, driving transformative strategies and positioning Anheuser-Busch InBev for growth.Developed and integrated transformative concepts across renowned brands, contributing to fortified market positioning and competitive edge in the dynamic alcohol beverage industry.
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  • Anheuser-Busch Inbev
    Innovation Manager
    Anheuser-Busch Inbev May 2008 - Dec 2011
    Leuven, Be
    Directed creation and execution of innovative packaging concept, driving a $15M media strategy, comprehensive press relations plan, strategic sampling, and impactful retail executions. Integrated across flagship brands (Budweiser, Bass, Shock Top) resulting in heightened market presence.Successfully explored innovative digital retail technology through strategic testing with major retailers (Sam's Club, Walmart, etc.). Achieved sales lift and improved brand health by implementing cutting-edge strategies aligned with consumer trends.Oversaw end-to-end process for ideation, concept, testing, evaluation, and commercialization of new products and packaging. Strategically aligned creative content and executions, contributing to increased brand visibility and consumer engagement for Anheuser-Busch InBev's flagship brands.
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  • Anheuser-Busch Inbev
    Product Manager
    Anheuser-Busch Inbev May 2007 - May 2008
    Leuven, Be
    Managed Shock Top's successful nationwide launch, exceeding volume expectations and generating an impressive $2.5M profit in its inaugural year, demonstrating effective brand management and P&L oversight.Devised and executed an innovative targeted distribution strategy and sampling plan, pinpointing key early adopters and strategic retail accounts. This approach played a pivotal role in driving successful market penetration and consumer engagement for Shock Top.
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  • Anheuser-Busch Inbev
    Executive Development Program
    Anheuser-Busch Inbev Jun 2006 - May 2007
    Leuven, Be
    Selected for a prestigious talent development program, providing consulting expertise for various internal teams. Contributed to several financially oriented projects, including competitive brewer analysis, evaluation of global alcohol beverage profit pool, and pricing analytics for InBev import brands.Engaged in a specialized talent development initiative, offering consulting support for diverse internal teams. Played a key role in analyzing competitive brewers, assessing the global alcohol beverage profit pool, and contributing to pricing analytics for InBev import brands, fostering strategic decision-making.
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  • Cpi Corporation
    Marketing Manager
    Cpi Corporation May 2003 - Jul 2004
    St. Louis, Mo, Us
    Pioneered a new business for Sears Portrait Studios, focusing on mobile sports photography across 1,000 U.S. retail outlets.Formulated and executed sports photography sales strategies, consistently surpassing weekly sales goals by securing ten new clients per week, with an average of $13,500 revenue. Demonstrated adept solution sales skills and exceptional customer relations.Innovated by introducing an instant printing program, achieving a remarkable 25% increase in sales per account. This strategic product implementation enhanced customer experience and significantly contributed to revenue growth.
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  • Activeeducation
    Marketing Manager
    Activeeducation Jul 2001 - Mar 2003
    Led comprehensive marketing activities encompassing e-marketing, tradeshows, website management, public relations, sales support, and market research.Formulated and executed impactful marketing plans, emphasizing brand development for ActiveEducation.
  • Hedstrom Corporation
    Marketing Coordinator
    Hedstrom Corporation May 2000 - May 2001
    Ashland, Ohio, Us
    Successfully pioneered and managed the Factor X brand, an innovative extreme sports product line that introduced a new category to the company's portfolio.Conceived and developed the concept of Factor X, a modular skatepark system, collaborating with engineers on product design. Pitched the product to retailers, resulting in a successful chain store launch.Effectively managed the complete product line, encompassing brand positioning, P&L responsibility, competitive tracking, retail promotions, placement, and senior management reporting.
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Jeffrey D. Pierson Skills

Marketing Strategy Brand Management Brand Development Marketing Strategy Competitive Analysis Market Planning Market Research Customer Insight Advertising Cross Functional Team Leadership Product Development Product Management Creative Direction Marketing Research Digital Engagement P&l Management Building And Executing Marketing Plans Innovation Agency Oversight Consumer Insights Media Plans Roi Measurement Team Leadership Retail And Product Experience Design Thinking Approach

Jeffrey D. Pierson Education Details

  • Washington University In St. Louis - Olin Business School
    Washington University In St. Louis - Olin Business School
    Brand Management
  • University Of Dayton
    University Of Dayton
    Marketing

Frequently Asked Questions about Jeffrey D. Pierson

What company does Jeffrey D. Pierson work for?

Jeffrey D. Pierson works for National Vision Inc.

What is Jeffrey D. Pierson's role at the current company?

Jeffrey D. Pierson's current role is Driving Brand Growth πŸš€ | 20+yrs Exp: Marketing Leadership | Data-Driven Strategies | Team Mentorship | ROI Amplification | Customer Engagement Expert 🌟.

What is Jeffrey D. Pierson's email address?

Jeffrey D. Pierson's email address is je****@****sch.com

What is Jeffrey D. Pierson's direct phone number?

Jeffrey D. Pierson's direct phone number is +131442*****

What schools did Jeffrey D. Pierson attend?

Jeffrey D. Pierson attended Washington University In St. Louis - Olin Business School, University Of Dayton.

What skills is Jeffrey D. Pierson known for?

Jeffrey D. Pierson has skills like Marketing Strategy, Brand Management, Brand Development, Marketing, Strategy, Competitive Analysis, Market Planning, Market Research, Customer Insight, Advertising, Cross Functional Team Leadership, Product Development.

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