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As the Senior Vice President, Marketing at Guaranteed Rate, I lead and develop a team of thirteen professionals who drive adoption and innovation within the company's marketing technology stack. With over 8 years of experience in the mortgage industry, I have established strategic partnerships with key vendors, such as Yext, Mortgage Coach, Total Expert, BombBomb, Yelp, Adwerx, and Evocalize, and created a cohesive marketing platform for loan officers and a successful strategy for the company.I am passionate about optimizing customer engagement and retention through data-driven and personalized email campaigns, which have resulted in a doubling of the monthly newsletter audience and an 8% year-over-year increase in open rates. I also execute comprehensive marketing plans that consistently achieve targets for increased revenue and capture new customers. I leverage my skills in executive reports, project management, and problem-solving to enhance business plans and day-to-day activities, and align marketing efforts with the company's vision and goals.
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Senior Vice President MarketingRatePepperell, Ma, Us
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Senior Vice President MarketingRate Aug 2020 - PresentChicago, Il, Us• Managed and developed a team of thirteen individuals dedicated to driving adoption and innovation within Guaranteed Rate's marketing technology stack.• Owned relationships, contracts, and roadmaps of key vendors such as Yext, Mortgage Coach, Total Expert, BombBomb, Yelp, Adwerx, and Evocalize.• Established strategic integrations within the technology stack to create a cohesive marketing platform for loan officers and a successful strategy for the company.• Revamped email strategy, resulting in a doubling of the monthly newsletter audience and an 8% year-over-year increase in open rates.• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.• Captured new customers by optimizing business strategies and launching products to diversify offerings. -
Director, Marketing OperationsLoandepot Dec 2015 - Aug 2020Irvine, California, Us• Successfully implemented and administered all marketing-owned systems, such as Mortgage Coach, Total Expert, Workfront, and Vidyard.• Acted as a liaison between Tech and Marketing for all projects related to Salesforce, Salesforce Marketing Cloud, loanDepot Website/Online Application, Email Signatures, Sharepoint/intranet, and loanDepot's enterprise-wide identity management platform.• Developed a persona-based approach to CRM and Marketing training that resulted in a 20% increase in feature adoption over a 6-month period.• Developed and implemented methods to directly attribute lead acquisition and funding to specific marketing efforts executed by and on behalf of retail loan officers.• Conceptualized and led a project to create an enterprise-wide identity management platform, ensuring consistency and accuracy of all outward-facing data across all business channels. -
Marketing SpecialistSymtrax Jan 2015 - Nov 2015Los Angeles, Ca, Us• Successfully managed Google AdWords, SEO, website content, and redesign for US and Latin America sites.• Coordinated and executed attendance at SAP Sapphire Conference, managing booth design, sales collateral creation, and branded promotional items.• Assembled reports and presentations to share insights and recommendations with stakeholders.• Planned marketing initiatives and leveraged referral networks to promote business development.• Managed campaigns for various clients that consistently exceeded sales goals. -
Inside Sales/Online Marketing ConsultantConstant Contact Jul 2013 - Sep 2014Waltham, Ma, UsInside Sales• Worked with a variety of teams to onboard new customers and cross-sell current customers on a variety of products• Cooperated with product marketing to support the sales floor in dealing with the new Canadian Anti-Spam Legislation and how to best communicate changes to the product/policies• 2014 Q1 All-Star (123% of goal attained)Online Marketing Consultant• Assessed the online marketing needs and goals of businesses and non-profit organizations of all sizes• Worked with prospective customers to develop a marketing strategy to fit their objectives and budget• Determined and presented the best combination of products to meet customer objectives and increase their marketing success -
Management AssistantEnterprise Oct 2011 - Jul 2013St. Louis, Mo, UsInside/Outside Sales• Established and maintained relationships with local businesses to increase fleet size/sales within the branch• Consistently grew market share within our sales territory for six straight months• Cross-sold additional products while consistently placing in the top 33% of regional sales matrixCustomer Service-• Provided customers with exceptional support and service regularly exceeding corporate averages in complete customer satisfaction rating
Jeff Smith Education Details
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Bentley UniversityMarketing
Frequently Asked Questions about Jeff Smith
What company does Jeff Smith work for?
Jeff Smith works for Rate
What is Jeff Smith's role at the current company?
Jeff Smith's current role is Senior Vice President Marketing.
What is Jeff Smith's email address?
Jeff Smith's email address is je****@****ail.com
What is Jeff Smith's direct phone number?
Jeff Smith's direct phone number is +150856*****
What schools did Jeff Smith attend?
Jeff Smith attended Bentley University.
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