544 Media is a privately held marketing firm that provides full funnel marketing services to small and medium-sized businesses - lead generation, brand marketing, customer acquisition, creative direction, and communication strategies. - Focus on creating top of funnel brand awareness and then driving leads through custom nurture journeys to conversion. - Responsible for developing and executing digital marketing strategies, analyzing user, website, and channel data, and measuring the effectiveness of digital initiatives. - Extensive experience with digital marketing channels and tactics such as SEO, SEM, paid channels, email marketing, social media, web analytics, and content creation, as well as offline channels such as direct mail and out-of-home advertising (OOH/OTT).Clients: Education, Engineering, Government, Manufacturing, Public Safety, Publishing, Retail, and Transportation & Logistics

New Scientist is a global multimedia science and technology publisher headquartered in London. I was hired for growth marketing experience to oversee the expanding US market and create brand awareness through close collaboration with the Global Marketing Director to deliver go-to market campaigns. I drove the acquisition plan in the US, including customer journey building and conversion to paid subscription. I manage a multimillion-dollar budget and external marketing teams.Highlights of my accomplishments include: • I identified target audience and built buyer personas, which provided insight into custom journey development.• I created a comprehensive global brand guideline document to share with design teams and copywriters that properly outlines the company’s tone, voice, logo, font, and colors, which creates brand consistency and builds brand awareness. • I completed a large-scale omnichannel marketing campaign, including budget and project management, which resulted in 4,000+ new subscriptions.• Managed all owned, earned, and paid media channels – paid search, paid social, display, remarketing, email marketing, OOH, OTT, TV, PR/communications, social, and SEO.

Roadway Moving is a national transportation and logistics firm that delivers a luxury moving experience.I was hired to bring marketing operations in-house. I managed 2 direct reports and agency marketing contractors. I was a member of the Senior Management Team with oversight and responsibility for customer engagement and growth marketing activities.Highlights of my accomplishments include: • I streamlined marketing operations, processes, and reporting by investing in SEO and creating a customer journey, which increased efficiency, established documented policies, increased customer retention, and resulted in a comprehensive and cohesive customer experience. • I increased revenue growth by 45% YOY through development of the company’s influencer marketing strategy by collaborating with 30-40 influencer engagements per month. • I coordinated the production of 5 TV commercials airing in the Metro-NYC market leading concept development, script writing, and talent selection.• I optimized stagnant processes that improved efficiency and increased customer retention. • I developed and executed a strategic marketing plan to support business goals and revenue model that resulted in a +20% YoY increase in revenue.• I led the development and executed all lead acquisition activities resulting in a +20% leads growth.

SAE is an accredited global creative media educational institute – a division of Navitas Ltd.I was the head of marketing for North America for 11 campuses in major markets throughout the country. I was responsible for new student recruitment, performance-based marketing, content development, creative design, and social media. I was hired to bring outsourced marketing in-house and build the company’s marketing team. I managed 15 direct reports and various agencies. Highlights of my accomplishments include: • I achieved 79% growth in student population by using internal cross functional teams, uncovering new customer targets, and launching new programs.• I collaborated with academics to create short courses, which drove incremental revenue.• I conducted market segmentation study to uncover buyer personas and evaluated potential opportunities for new program and market launches.• I negotiated strategic marketing partnerships to increase brand awareness and generate new lead sources.• I administered a $4M annual marketing P&L.• I developed yearly strategic marketing plan to support business goals and revenue model.• I wrote and published press releases to online media outlets acting as Corporate Communication Director and media relations contact (hosted NBC Today Show at NYC campus for their Back-to- School special report).

Thomasnet.com® is a global B2B sourcing platform (Saas) connecting buyers and engineers with manufacturers of industrial products.I was Head of Marketing for a global sales and licensing team tasked with generating product demand and brand awareness. Responsible for performance-based marketing, content development, creative design, social media, and events. Hired for audience development experience and to oversee product expansion globally. Managed 2 direct reports and various agencies. • Increased circulation from 55,000 to over 150,000 qualified subscribers and delivered over 500 new MQLs annually to global sales team.• Developed a demand generation strategy that increased global ad sales from $1 million to $2.5 million.• Oversaw international multilingual search engine marketing programs (SEO & Paid Search).• Launched product presence on social media platforms.• Supported multi-channel sales teams with product training, collateral materials, and prospecting tools.• Developed and launched a multi-lingual industrial buyers website comprising 11,000 products and 650,000 suppliers.• Designed and wrote industrial email newsletters distributed across our buyer database.• Formulated analytic reports on ad campaigns, website, and newsletter activity.• Developed strategic marketing partnerships that resulted in new editorial content for web and enewsletter products.• Managed $2.5 million P&L for both circulation and marketing departments.• Wrote and issued press releases to media outlets and acted as primary press contact.• Coordinated special events, including conferences and trade shows.• Hired and mentored an in-house marketing team and managed numerous outside agencies/vendors.

• Managed search engine optimization program that increased website traffic 85% and customer acquisition by 35%• Coordinated online media campaigns including list rental, media buying, and creative development• Managed multi-million dollar customer acquisition budget for twenty online book clubs which resulted in a year-over-year sales growth of 25%• Developed and maintained strategic online partnerships • Recommended and approved development of online ad units (banner, email, text copy, etc...)• Senior Account Manager for a leading online B2C book retailer• Managed agency/vendor relationships with budget of $25 million

• Designed and managed website for international joint-venture partners• Supported sales team that increased year-over-year sales by 127% and 119%• Tracked advertising expenditures in worldwide licensed publications• Supervised weekly shipments of marketing materials to international clients• Developed various marketing materials - media kits, promotional items, press releases, etc.