Independent bookstore, coffee bar and community hub in Oro Valley, Arizona. stacksbookclub.com

* Designed, planned, and implemented a strategic, branded, and multi-faceted comprehensive communication approach. Inform and establish policies regarding organizational communication.* Led a team to produce communications for students, faculty and staff; the public; disability community; and state and national audiences through a variety of formats including on-line and written products, website and social media, public media channels, events, reports, and other resources. Ensure accessibility standards and universally designed formats are used for accessibility by people with physical, cognitive, communication, and sensory disabilities. * Served as a member of the senior leadership team and contributed to enhancing operations, formulated responses to emerging issues and needs, and contributed to problem-solving and creative solutions.

* Developed global B2B communication and marketing plans for institutional customers and users for Kaplan’s Nursing, Medical, Bar Review, and i-Human Patients virtual simulation business units. * Managed all client communication around product features, technology upgrades, and new product launches, as well as crisis communication during COVID-19. * Led internal communications content calendar around business news and talking points.

Contributed to various marketing communications projects as part of my graduate thesis work, including the marketing of the Heart to Heart video series.