Oversee design and User Experience for a start-up restaurant recommendation app. Responsible for the strategic productdirection, including design, user experience, product vision, product development, project management, brand strategy,partnerships, integrated marketing and public relations.• Established strategic partnerships with key industry players to enhance product visibility and reach. • Received early-project funding from Digital Sandbox KC.• Led the development and design of user experience strategies, enhancing customer satisfaction and product usability across all platforms

Work with selling partners and collaborate with internal teams on initiatives that ensures perception that Amazon is a greatplace to build a business. Support external selling partners and internal teams across Amazon like Public Policy, PR, SocialMedia, Advertising, and Creative. Find and vet sellers that will be featured in activation events. Build trust with selling partners by learning about their business, and providing support on multiple fronts.• Help to establish a list of vetted sellers to use in high value activations and grow that list to over 700 approved sellers.• Identify, curate, and recruit sellers for high value activations such as Amazon's Accelerate Conference,• Amazon's Small Business Empowerment Report, Sellers in Your Community Events across the country.• Lead efforts in identifying sellers for Black History Month, Women's History Month, Pride Month, Earth Day, and many more calendar events.• Assisted in defining Standard Operating Procedures for a new team within Amazon, and train new recruits to the team.

Provide Public Relations support for Amazon 3rd party sellers Create PR Strategies, blog posts, and reports.Manage multiple outside agencies. Work cross-functionally on the Small Business Teams to drive awareness of women, LGBTQ,Veteran, and minority-owned businesses selling in Amazon’s store, as well as Amazon’s focus on supporting small businesses.• Manage paid Integrations with Black Enterprise, People, InStyle, and Real Simple magazines.• Work with celebrity influencers such as Hilary Duff, Tia Mowry, Diane Von Furstenberg, and Keke Palmer et al. to promote small businesses selling in Amazon's store and the image that Amazon is good for small businesses.• Provide Public Relations for Amazon 3rd party sellers through Black History Month, Pride Month, AAPI Month, Women's History Month, Earth Day, National Small Business Week, Prime Day and other calendar events.• Promoted after to be a founding member of a new team at Amazon, the Seller External Relations team

Run a full-service marketing and PR firm specializing in housewares, hospitality, CPG, and culinary. Orchestrate PR, media relations, social media, product placements, sponsorships, cause-related marketing, endorsements, communications and brand strategy for clients. Strategically connect customer brands with reputable chefs to maximize marketing goals and sales growth for all involved.• Negotiated multiple seasons of product exposure with verbal and visual inclusion on the Fox networks Hell's Kitchen with Gordon Ramsay and MasterChef• Obtained housewares for all of Guy Fieri's cooking shows on the Food Network including Guy's Big Bite,• Guy's Ranch, Kitchen, Guy's Grocery Games, and Tournament of Champions.• Launched a new brand, Burch Barrel, to the US market, by securing placements with high profile chefs and influencers, including Jet Tila, Guy Fieri, and the show Raw.• Established a new brand, Front Street. Defined brand identity and developed copy for a new candle brand to launch in the US

Directed public, media, and culinary relations for multi-national brands in the Zwilling Group, including Zwilling J.A.Henckels ,J.A. Henckels International, Staub, Demeyere, and Miyabi. Founded the Public Relations department for a majormultinational housewares company. Conducted all press releases, product launches, product placements, brand management, corporate philanthropy, and events for 4 brands. Led development and implementation of external PR programs targeted at traditional media, social media, influencers and other external audiences. Established and grew brand recognition among culinary professionals by connecting brands with chefs for television appearances, licensing deals, and collecting and disseminating product input from chefs.• Increased media impressions by 60% in less than a year on brands appearing in major media outlets, including The New York Times, Washington Post, Food and Wine, Saveur, Better Homes and Gardens, O Magazine, and more.• Launched 3 International housewares brands Staub, Demeyere, and Miyabi and countless products to the US Market.• Spearheaded and licensed Iron Chef Morimoto's endorsement of the Miyabi 600D-knife line, launched at Sur La Table• Created Cause Related Marketing Campaigns, such as the Cutting-Edge Student Scholarship, to engage• students with No Kid Hungry, as well as coordinate all charitable giving and cause-related marketing for all brands• Led the PR, events, and product launches to commemorate the 275th anniversary of the company's founding• Leveraged expertise in Media Relations to foster beneficial partnerships, successfully enhancing the company's reputation and credibility

Directed organizational operations and volunteer recruitment for Taste of the Nation a nation-wide culinary benefit aimed at fighting childhood hunger in the US. Developed operating and budget plans for charity events, communicated organizational strategies to a field of over 500 volunteers, and recruited volunteers and developed high-ranking chefs and corporate partnerships, including Whole Foods and Target. Selected Contributions:• Recruited and managed an Advisory board comprised of Culinary leaders• Increased revenue by over 10% by planning and executing large-scale tasting events in the U.S. and Canada.• Fielded over 400 restaurants to participate in Restaurants for Relief, a national platform designed to raise funds for Hurricane Katrina Relief.