Direct national, multi-channel marketing/communications initiatives advancing PDC’s brand equity and $30M annual revenue goal, while strengthening trade and media engagement in support of 100 luxury showrooms and 2,000+ global manufacturers. • Serve as part of Cohen Design Centers’ national leadership developing strategies, pilot programs and best practices enhancing the PDC’s destination positioning for luxury design offerings among A&D stakeholders on an international front • Execute 360º marketing strategy leveraging media, events, promotions, communications, social media and digital tactics • Conceive and implement PR strategies and edit-worthy concepts securing 360M+ media impressions among US outlets promoting Market events, leasing gains, showroom activities, product launches, celebrated tastemakers • Cultivate relationships with national/regional editors, publishers, marketing/PR reps, social influencers securing brand partnerships, edit coverage, etc.• Direct brand/graphic standards and content creation assuring cohesion in identity and messaging across all touch points • Produce bi-annual trade Markets including theme development, media partnerships, keynote concepts, panel curation delivering 5,000+ design professionals and enthusiasts, annually• Deliver 3,266% increase in digital/social platform growth curating compelling content to increase reach and conversions • Develop, write and design-direct presentations, proposals, press releases, collateral, newsletters, invites, digital content, etc. • Partner with showrooms implementing communications tactics to support grand openings, product intros, events, etc. • Analyze various performance metrics measuring campaign effectiveness to maximize results, institute improvements • Supervise daily workflow for marcomm programs, including timelines, creative executions and follow-up on all deliverables • Hire, manage and mentor cross-functional marketing, PR, graphics teams; consultants and vendors

Led the strategic brand/sales/audience development supporting $17.5M revenue goal of MMPI’s Los Angeles asset, driving growth and profits promoting 200 showrooms and 1,000 design, gift and home brands within a 724,000 sf market center operating as a subsidiary of Vornado Realty Trust. Directed marketing and communications team working collaboratively with senior management, sales and operations creating cohesion and results for day-to-day and initiative-driven projects. Produced annual $1M marketing campaign driving building revenue, leveraging awareness, brand reputation and market equity to optimize positive, ongoing engagement with critical stakeholders.• Defined and implemented long-term strategy innovating traditional/digital marketing, media and communications initiatives resulting in a 40% expansion in the design center business and a 35% increase in annual revenue earnings• Administered $1M budget executing marketing, advertising, direct/e-mail, digital, event, media programs • Increased audience by 25% formulating engagement strategies converting prospects to customers• Developed digital/e-commerce platforms driving 25,000 monthly web visits• Generated 1,223% increase in social media/digital platform engagement • Deployed multi-channel communications initiatives delivering 350,000 virtual/real-time customers • Negotiated media buys including rates, merchandising opportunities, editorial considerations• Produced 35 traffic-building events, exhibits, markets, conferences, product intros per year• Partnered with corporate/civic/cultural organizations enhancing brand, audience, revenue goals• Strategized PR campaigns securing 250M media impressions among national press outlets • Analyzed performance metrics measuring campaign effectiveness to maximize results • Hired, managed and/or mentored cross-functional marketing, media, graphics teams

Promoted by MMPI to produce its bi-annual 7-day wholesale trade show hosted concurrently at L.A. Mart and Los Angeles Convention Center, representing 1 million+ square-feet of gift and home products, 1,000 permanent/temporary exhibitors and 20,000 retail buyers per Market.• Developed ground-up rebranding strategy and marcomm plan to achieve $6M revenue goal• Achieved 25% new customer conversion rate increasing average attendance by 21% • Delivered 500 new/expanded resources representing 127K+ sf of product introductions• Increased marketing deliverables by 36% introducing fresh, relevant communications platforms• Strategized ad buys among 12 industry outlets negotiating rates and value added opportunities • Secured 172 trade/consumer editorial placements and 27.8 million media impressions• Managed an integrated team of 18 marketing, sales and operational trade show production staff

Launched Total Movie Magazine targeting the Internet Generation male, bundling print/DVD/web technology with cutting-edge feature film content. • Achieved $5M annual advertising revenue goal formulating and presenting customized sales development initiatives and integrated marketing platforms to secure top-tier brand advertisers • Produced New York/Los Angeles launch events procuring sponsorships, to include 20th Century Fox, Disaronno Amaretto, Sony, Warner Bros. Studios, attracting nearly 2,000 total attendees• Leveraged brand engagement partnering with youth-culture and entertainment industry events, including Slamdance and Resfest film festivals• Strategized PR tactics maximizing visibility among consumers and the entertainment community• Produced presentations, proposals, sales collateral, direct/email, sell sheets, promotional ads• Hired and managed marketing coordinator and graphic designer

Promoted KCET Television|PBS, the nation’s largest independent public television station providing cultural and educational enrichment through award-winning programming. • Executed six-month KCET branding campaign with all Los Angeles-based Landmark Theatres• Managed programming events and sponsorships, to include This Old House: Santa Barbara • Partnered with Warner Bros. Studios creating member film screenings, to include The Iron Giant, King and I, Pokemon animated features • Sponsored major arts, educational and community-oriented events, including Los Angeles Times Festival of Books, Hollywood Bowl, California Literacy Awards, etc., promoting KCET brand, select educational programming and PBS animated characters• Partnered with KCET Store of Knowledge implementing in-store promotions and celebrity appearances

Joined launch team marketing L.A.’s monthly leading lifestyle guide featuring award-winning journalism. • Achieved $10M annual revenue goal conceiving and implementing custom marketing platforms, sales development programs, sponsorship opportunities, strategic partnerships and experiential events securing frequency ad buys from cross-category luxury brands• Built tactical print/digital marketing tools to promote the publication and secure ad commitments• Developed merchant association marketing programs driving traffic for retail destinations, including 2 Rodeo, Beverly Hills; Robertson Boulevard, West Hollywood; Montana Avenue, Brentwood• Secured Mercedes Benz sponsorship for Divine Design benefiting Project Angel Food• Developed in-book features and content, including Todd Oldham/APLA fashion benefit, Jewels of Africa/2 Rodeo benefit, Buy Design/Robertson Boulevard shopping event, resulting in integrated promotional partnerships and incremental ad revenues• Cultivated promotional alliances, to include Bergamot Station, Los Angeles Classical Ballet, Los Angeles Marathon, Pacific Design Center, Rodeo Drive Committee, UCLA Film & Television Archive• Wrote presentations, proposals, direct mail, sell sheets, special section copy, in-book promotions• Managed marketing coordinator and graphic designer