Jeff Ferland Email & Phone Number

Responsible for crafting and executing comprehensive design strategies for Keurig Dr Pepper's extensive portfolio of over 125 brands. I lead a dynamic team of designers. Together, we shape visual and creative communications across various touchpoints, including packaging, point-of-sale, and digital experiences, ensuring alignment with brand strategies and guidelines.My leadership extends beyond design, encompassing responsibilities from vendor resourcing, communications with clients, to presentations to senior leadership. My dedication lies in fostering brand love throughout all touchpoints, contributing to a seamless consumer journey experience.

Experienced Packaging Art Director specializing in the dynamic world of coffee brands. Successfully led the visual and creative direction for multiple coffee brands including The Original Donut Shop Coffee, Tullly's, Newman's Own and Laughing Man, ensuring compelling and marketable packaging designs that resonate with diverse audiences. Proven ability to collaborate cross-functionally, aligning designs with brand strategies, and enhancing consumer engagement. Additionally, I have contributed to successful marketing campaigns, integrating packaging designs seamlessly to promote brand awareness and loyalty.

Burlington, Vermont Area

Strategic branding development and design for multi-channel automotive digital marketing company. Scope of services include brand development and execution utilizing marketing strategies in e-mail, print, web, product marketing implementation, sales collateral, and social media marketing. In-depth knowledge of strategic marketing initiatives, project management, market research, brand evaluation, and efficient process management to deliver effective brand results.

Created marketing communications materials including corporate identity, print collateral, advertising, and web solutions. Special emphasis on conceptual design and communication solutions in print and web from corporate to new business.

Bs, Business Administration

Education record