Jeff Hughes work email
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Jeff Hughes personal email
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Energetic, focused leader with significant experience implementing integrated marketing programs with small and large B2B/B2C software / technology companies and partners in the US, Europe, and Asia. Emphasis on enterprise software, SaaS/Cloud and security technologies. My unique background in both marketing and software technologies allows me to make difficult concepts easy to understand, bridging the digital gap between senior leadership, engineering, and marketing teams. I am the author of 12 industry-relevant books, numerous white papers and web/print articles. I am a presenter at numerous global trade shows and industry forums and speak fluent Spanish.* Creator of powerful messaging and buyer persona-based content* Designer of integrated marketing programs for enterprise, retail and OEM * Expert in pricing analysis and competitive analysis reports* Builder of Channel Marketing Programs and Training* Field marketing programs/tools development* Manager of teams from 3 to 12* Presenter at CA World, RSA, Gartner, Brainshare and other global conferences* Experienced in analyst relations including Gartner, Forrester, 451 Group, and others* Governance, Risk and Compliance expert* DevOps, CI/CD practioner* iPhone/iPad app marketing consulting and strategic planningLet me help you launch your next software product!messaging, positioning, branding, buyer personas, pricing, promotion, target markets, marketing strategy, distribution, channel, market research, awareness, preference, trial, demand generation campaign, go-to-market strategy, email, web, content filtering, virus, antivirus, malware, intrusion prevention, firewall, security, network, system, host, server, SaaS, managed service, hosted application, appliance, software, enterprise, smb, sme, virtual, virtualization, TCO, ROI, encryption, author
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Head Of MarketingBroadcom Software Feb 2023 - PresentPalo Alto, California, Us
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Marketing EngineerBroadcom Software Nov 2018 - PresentPalo Alto, California, Us
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Pmm BlazemeterPerforce Software Nov 2021 - PresentMinneapolis, Mn, Us -
Vp Corporate Marketing / FounderThe Technology Advantage Jan 2015 - PresentAs a savvy business leader you know that identifying and capitalizing on new technologies will keep your team competitive and leading the pack. What is the best way to evaluate the latest transformative technologies and find the handful that have the highest potential to boost your organization? Do you find yourself asking:* Should we adopt a technology-driven business model?* What are the pros and cons of building a mobile app for our business?* Do our products or services lend themselves well to a cloud-based selling model?* How can we use Big Data to spot trends and improve our growth strategies?Ignoring technology trends can hinder your company’s growth. The way business is conducted today has changed dramatically over the past few years. Think of Blockbuster being erased by Netflix or Borders Books crushed by Amazon. Technology made the difference!Understanding and applying today’s technology trends presents you with an incredible opportunity! Get it right and your customer satisfaction and revenues will increase.Please visit www.thetechnologyadvantage.com.
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Product Marketing DirectorCa Technologies Apr 2015 - Nov 2018San Jose, California, Us -
Director, Product Marketing, OsIo Feb 2013 - Jan 2015Phoenix, Az, UsManaged all outbound marketing programs including product launches, web content development, collateral creation, white papers, datasheets, presentations, analyst relations, pricing and competitive analysis.• Placed IO on the first-ever Gartner DCIM Magic Quadrant in the Visionary category.• Defined all software pricing, conduct competitive pricing analysis for IO’s $20 million software business.• Developed effective messaging/branding/positioning of IO.OS within the competitive DCIM tools market that has produced $2 million in new sales.• Built market and sales education of DCIM tools through creation of webinars and monthly sales training.• Delivered channel training, product launch activities associated with IO.OS and IO.Cloud SaaS solutions.• Created supporting materials for enterprise audiences including white papers, customer case studies, presentations, web content, 3rd party testing, competitive sheets and other needed collateral.• Responded to RFP’s and proof of concept activities for IO.OS evaluations. -
Director, Product MarketingLimelight Networks Dec 2012 - Jan 2014Tempe, Arizona, Us• Launched first version of the Orchestrate product suite by developing lead generation campaigns, building content for specific vertical markets, measuring results and tuning marketing touch points for increased sales results• Developed comprehensive sales training curriculum to enable sales force to sell Limelight solutions into medium and large accounts (1 day training course with slides, use cases and quizzes)• SEO, analytics, lead gen through webinars, PPC, email, blogs, press releases, and other campaigns.* Comprehensive content development including white papers, datasheets, web content, sales battle cards, presentations, case studies and use cases -
Director, Solution MarketingLumension Mar 2009 - Dec 2012Developed effective messaging/branding/positioning for the competitive anti-malware market including successful completion of industry testing.• Conducted all product launch activities, business development agreements with RSA and Oracle.• Defined all internal pricing and conducted competitive pricing analysis for all enterprise and government products. • Determined support pricing and add-ons to up-sell and cross-sell enterprise customers leading to $200K in additional revenue gains.• Created drip campaign supporting materials for enterprise audiences including white papers, customer case studies, PPT presentations, web content, 3rd party evaluations, competitive battle sheets and powerful infographics.• Managed marketing team in day-to-day activities and all product launches.
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Director, Product & Solution MarketingIntel Security Dec 2007 - Feb 2009San Jose, California, UsIT Governance, Risk, and Compliance Solution Marketing-Defined strategy/messaging for new IT-GRC business unit-Develop pricing/packaging strategies for Business Unit products-Created web messaging/content/collateral-Managed product launch activities-Developed Analyst presentations-Developed the "Get Compliant" campaign to sell R&C solutions to global audience-Speaker at McAfee's first annual FOCUS user conference-Manage IT-GRC marketing team -
Dir, Product MarketingWebroot Software 2005 - 2007Broomfield, Co, Us-Responsible for driving product marketeing activities and go-to-market strategies for all enterprise anti-virus and anti-spyware products for channel, direct sales and online business units-Defined all corporate/gov/education pricing and reseller pricing-Conducted competitive pricing analysis for all enterprise and government products-Defined suppport pricing and add-ons to up-sell and cross-sell enterprise customers leading to solid revenue gains exceeding $1M-Developed effective messaging/branding/positioning for the competitive anti-malware market including successful completion of industry testing through VeriTest conducted against Symantec, Trend and Mcafee showing a 40% effectiveness improvement over the other vendors-Created supporting materials for enterprise audiences including white papers, case studies, web presentations, web content, 3rd party testing, competitive sheets and other collateral-Supported sales and channel development activities through customized training, webinars and on-site partner visits-Managed product marketing team with 5 successful product launches-Defined and implemented the customer advisory council (CAB) held twice a year with global customers to understand strengths and weaknesses of Webroot products -
Product Marketing, Channel DirectorBlue Coat Systems Mar 2002 - Aug 2005Sunnyvale, Ca, UsChannel development, product marketing programs, go to market strategies -
Vice President, Corporate & Strategic MarketingFormerly Netpro Computing, Purchased By Quest Software, Purchased By Dell Jun 2000 - Feb 2002Round Rock, Texas, Us-Successfully lead both product management and product marketing teams to define two new products in 2001 for the MSFT Active Directory market generating $2 million in additional revenue-Co-wrote offering memorandum and presented road show to raise additional venture funding for Series B-Negotiated and created a worldwide consulting resale agreement with Compaq Global Services generating $500K in additional revenue-Assisted in the creation of an Active Directory e-book campaign which generated 1000's of new sales leads-Created a strategic alliance with ePresence to resell NetPro products during their consulting engagements. -
Sr. ConsultantNovell 1993 - 2000
Jeff Hughes Skills
Jeff Hughes Education Details
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Brigham Young UniversityMarketing/Computer Science
Frequently Asked Questions about Jeff Hughes
What company does Jeff Hughes work for?
Jeff Hughes works for Broadcom Software
What is Jeff Hughes's role at the current company?
Jeff Hughes's current role is Head of Marketing, Automation, Broadcom.
What is Jeff Hughes's email address?
Jeff Hughes's email address is je****@****com.com
What is Jeff Hughes's direct phone number?
Jeff Hughes's direct phone number is (800) 346*****
What schools did Jeff Hughes attend?
Jeff Hughes attended Brigham Young University.
What are some of Jeff Hughes's interests?
Jeff Hughes has interest in Science And Technology, Social Services, Education, Disaster And Humanitarian Relief.
What skills is Jeff Hughes known for?
Jeff Hughes has skills like Go To Market Strategy, Pricing Analysis, Enterprise Software, Product Marketing, Saas, Competitive Analysis, Product Management, Strategy, Start Ups, Email Marketing, Marketing, Product Launch.
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