Frain Partners offers marketing advisory and management services to B2B focused, entrepreneurial, privately held and private equity held companies. We concentrate on marketing efforts that build credibility, drive engagement, generate leads and ultimately raise revenue.

Lead all global marketing activities• Reinvented and launched new corporate website which improved lead generation and site analytics. Continue to grow capabilities of the Magnolia content management system.• Lead all efforts in Social Media, Content development, SEO, SEM and E-mail marketing to drive engagement• Rebranded company establishing a new corporate identity, vision, mission, key messaging points and look and feel across all platforms• Created new brands for strategic markets enabling customers to identify and differentiate products• Analyze and identify profitability and growth trends by sales channel, industry and application• Manage creation, placement and direction of all marketing campaigns and collateral. Develop and implement branding and communications strategy for 40+ worldwide trade shows • Develop and communicate all marketing strategies and goals to global sales and applications teams regularly through Zoho and at annual sales meetings

Responsible for all marketing activities for the $90+mm Americas sales region. • Developed region-based product pricing strategy for 500+ products to meet annual profitability goals. • Provide ongoing revenue and profitability analysis for sales regions, products, industries and applications.• Manage international team of technical experts responsible for creating and updating all company technical literature. • Developing and implementing the company’s first marketing performance metrics process.

Managed and directed the activities of seven account managers in a $19mm Power & Process - oriented business. Implemented a sales force restructuring plan to change from being Product focused to being Market focused. Achieved sales growth by increasing productivity through process improvement. • Improved sales team focus by setting sales goals, establishing customer call reporting structure and minimizing low value, low productivity activities.• Developed a multi-phased supply chain management process to support the construction of various Wind Power projects. • Developed industry-specific marketing materials that highlighted company strategic advantages.

Managed and developed customers in a $1MM NJ/NY based sales territory. Consistently met or exceeded sales goals by bringing superior value and expertise with a consultative sales approach. Critical duties included customer relationship management, account management, contact negotiation and technical service for middle market customers. Product line included water treatment chemicals and service, high purity water systems, and feed and control equipment. • Increased customer base by 40% and overall revenue by 22% over seven year period. • Increased gross margin by over 16% from 2001 – 2007 and maintained one of the highest levels in the district.• GE Top Gun Award Winner 2001 - 2004 and 2006. Top Gun Award for individuals who achieve zero lost accounts. • Successfully implemented strategy of improving customer loyalty through increasing the customer knowledge base. Conducted water treatment training seminars at customer locations for management, operations and procurement

Managed NAFTA region marketing and product management for key industries in $90mm Aerosil fumed silica business supported by two domestic and two foreign production sites. Directed activities of sales, applied technology, operations and production to achieve marketing goals and meet customer requirements.• Developed, implemented and monitored strategic industry marketing plans for Paints and Coatings, Pharmaceutical, Personal Care, Fiber Optic and Toner markets. Strategic plans included targeting growth opportunities and achieving market share and profitability levels. Set and maintained pricing strategies for each industry.• Analyzed sales, market and product trends for each market in order to maintain/grow market share, monitor performance in existing applications and identify growth opportunities for new applications. • Identified opportunities for new products, assist in their development and oversee introduction. Planned advertising programs and trade shows. Developed literature and presentations to support sales.

Increased revenue, gross margin and market share for $14mm specialty and industrial chemical sales in the NY/NJ metro and Northeastern PA geographic areas: 80% sold direct and 20% sold indirectly through distributors. • Increased overall revenue by 26.0% ($2.9mm) and gross margin by 23.0%. 1996 top sales rep in eastern region. Re-established company presence in region.• Leading sales representative in percentage territory growth. Increased direct customer base by 9% to 36 direct customers resulting in 7.5% increase in territory revenue with an average gross margin of 21.0%. • Increased sales through distributors by $456m or 16.3%. Trained over 50 distributor salespeople through product/market presentations and joint calls.

Managed Northern and Western United States marketing and sales activities for a $19mm line of water treatment chemicals sold through twelve U.S. and three Canadian manufacturing plants. Assessed market trends and developed business plan.• Increased revenue by 14% while maintaining gross margin through the development and implementation of strategic marketing plans for seven market areas. Set and achieved pricing and volume growth targets.• Increased overall market share by 7.2% through the developing/utilizing of competitor profile and activity analysis, market pricing analysis, and user-industry analysis. • Created and maintained regional bid strategy database. Provided historical insight into competitive bidding patterns resulting in higher success rate and strategic planning.