I collaborate with the CEO, Flix Brewhouse executive team, and PE firm to create financial and brand marketing plans that drive significant theater-level growth and system development. Flix Brewhouse provides a unique movie-watching experience with a range of offerings, such as first-run Hollywood movies, award-winning craft beer that is brewed on-site, and delicious food, all served in theater. Flix Brewhouse was founded in 2011, and currently has nine locations.

As we enter our second decade at Eleven Eleven, we are thrilled to mark a new moment in time for our winery. Our CEO and Executive Committee will collaborate and draw upon diverse perspectives and insights to build upon the successes of the previous decade. Our goal is to achieve even greater success in direct-to-consumer and direct-to-trade sales, marketing, operations, and consumer experiences as we embark on a new decade of growth and prosperity.

I work with the President, COO, and executive team of Charlie's Holdings Inc. (OTC: CHUC) and their PE firm to implement a brand strategy that will speed up growth plans, widen product lines, and increase shareholder value. Charlie's Holdings is an industry leader in the premium vapor space, dedicated to providing adult smokers with a better alternative to combustible cigarettes.

Partner with the CEO, CMO, Cicis executive team and PE firm on business, brand and marketing strategy, and driving consistent financial results. As the inventor of the unlimited pizza buffet, Cicis offers unlimited pizza, pasta, salad, soup and dessert for dine-in and delivery. Cicis was acquired by Arlon Group in 2016, and operates more than 430 restaurants in 32 states.

5 Arch is a private mortgage company that provides capital to residential investors, mortgage brokers and private lenders. Having owned and managed 1000s of loans and properties, 5 Arch provides investors with more convenience, speed and agility to fund their investments.

Responsible for developing and directing transformational Pizza Hut ($6B in revenue, 6K restaurants and 150K team members) brand strategy to focus exclusively on insight-driven consumer needs of digital and delivery. Reorganized corporate structure and fostered franchisee consensus for consumer, digital and operations centric “oven-hot, fast, reliable” initiative. Launched innovative Hut Rewards loyalty program, and new ecommerce and mobile responsive digital platform/website. Transformational strategy led to increase in digital and delivery transactions, and year-over-year enhancements in operational, consumer, culinary and brand metrics.

Co-founder of strategic marketing lab that connects brands and products with culture through innovation, research and insights. Working with brands such as Nestle, Lean Cuisine, Taco Bell, Pizza Hut, KFC, Tyson and Toyota, Collider positions and grows brands and products applying cultural trends and deep consumer insights, and uses them to crack competitive challenges.Collider was purchased by Yum! Brands in 2015 and is now a wholly-owned subsidiary working primarily for Taco Bell, Pizza Hut, KFC and Habit Burger in the U.S. and around the world.

Supported development of new e-commerce website and digital strategy, product innovation, and social and digital media initiatives. Nimes Capital acquired PIR – the sole Pizza Hut and Taco Bell franchisee in Hawaii, with more than 80 restaurants – in 2013, and sold PIR in 2016 to Restaurant Brands New Zealand Limited for more than $100 million.

Draftfcb is a top 10 global advertising agency and part of Interpublic Group (IPG).I brought my years of CMO-level consumer marketing, advertising, digitial and management experience to my role as Executive Vice President, Managing Director of Draftfcb/So. California. Managing an office of nearly 100 employees, my team and I oversaw brand and digital strategy, developed disruptive creative and digital/social campaigns, and provided corporate thought leadership to select group of marquee accounts, including Taco Bell, Petco and Sony.

Responsible for relevant consumer, digital and category insights that inspire creative teams to develop innovative, product-driven, transaction-driving marketing, digital/social and advertising programs.

Enhanced Yum! Brands’ world-class marketing organization. Strong record of dynamic brand positioning strategies and annual marketing plans for Yum! Brands. Priorities encompassed partnering with CEOs and CMOs, and the respective advertising agencies, to create strategically driven and tactically brilliant product launches, digital experiences and creative consumer communications for $800 million advertising budget.

Key Taco Bell Accomplishments:➢ Directed Taco Bell’s 40+ person marketing team and executed scores of product introductions that led to five years of same store sales growth for the $7 billion brand➢ Rebranded and launched Taco Bell’s highly successful “Why Pay More” Value Menu ➢ Spearheaded award winning Taco Bell “Think Outside The Bun” advertising campaign➢ Established Taco Bell’s proprietary “FourthMeal” late night day-part

Led brand and product marketing teams, including media services, and contemporized Pizza Hut’s image and grew $5 billion business by 6%+ for two consecutive years

Key 989 Studios Accomplishments: ➢ Managed 30 people, and multiple marketing and digital agencies, in launching 150+ PlayStation video games➢ Established 989 Sports as the #2 sports label behind only EA Sports, and led 989 Studios to be the third-largest PlayStation software publisher in North America➢ Managed successful strategic alliances with NFL, MLB, NBA, NHL & NCAA➢ Served as key contact with retail accounts, media, financial analysts and sales force

Original member of PlayStation team responsible for most successful product launch in Sony’s 60-year history, and assisted Sony Computer Entertainment to become the most profitable business division of Sony. Subsequently, co-founded a U.S. subsidiary (989 Studios) responsible for hundreds of millions in sales.

Established initial foothold into interactive strategy and marketplace for Sony.

Led 10 account executives in planning and executing marketing/public relations programs for Nintendo, Sony, Frito-Lay, Verizon, Mirage Resorts, Stolichnaya Vodka and the California Avocado Commission.