Bringing decades of technical management, systems and software engineering experience to our clients at this brilliant creative agency.

Awarded 1/3rd partnership in a 25 year old business that digitizes the application process for artists to apply to exhibit their work. Primary clients include premier brands such as the Smithsonian, Philadelphia Museum of Art, National Acrylics and Oil Painters Society among hundreds of others. Though my partnership is 1/3, my control of the business is total.I have brought sweeping changes to the entire business headlined by the following list:- Reducing the monthly burn rate to 1/3rd of what it was.- Migrating services to the cloud (cost reduction).- Migrating systems to passwordless logins (security, UX).- Replacing much of the codebase, and in so doing, reducing it by 700% (security, maintainability).- Moved to a new standard pricing model based on COGS, sales commissions, and the value of our services to clients which addressed cash flow, invoicing, and scalability concerns in the business (sales).- Improved passive lead generation through addressing SEO issues, integrating with Hubspot for lead capture, creating drip campaigns, and integrating GA4 Google Analytics and Facebook Pixel tracking (sales).- Improved customer service by addressing domain reputation issues through DMARC compliance, tighter integration with Google Workplace services, rebuilding the support knowledge base via a ticketing system, meeting 3 times weekly with operations and support, and adding live monitoring using a combinations of MS Clarity, GA4 email campaign tagging and in house interest capturing for tagging in analytics.- Working sales leads to close 6 new clients.- Active collaboration with Krew Studios and Paul Fisher Gallery on ongoing NFT marketplace development for https://www.mask-world.ioPrimary technologies used are:- Legacy code in PHP 5.2 (yuck)- React, Vite, Mantine, Github, and POCs with Supabase and RedwoodJS.- Integrations with Twilio, Hubspot, Mailgun, Uploadcare, AWS, GCP, GA4, GTM, Google Search Console, Bing Webmaster Tools, and Microsoft Clarity.

I direct the architecture and product development for a high availability Java service delivering complex ad buying decisions at real time auctions in under 1/10th of a second. This happens on the order of billions of times a day. Additionally, I'm responsible for producing key performance measurement and reporting tools to showcase areas for improvement and develop plans to address these.My team leads manage their workflows using a hybrid approach, applying both agile and waterfall best practices, to produce consistent deliverables with a low defect rate. By pushing for improved transparency on pre and post deployment change verification and consistent retrospective reviews, teams are now producing as much as 75% more feature work over previous timelines.Some of the larger projects I've accomplished include: - Developed methods to measure if an ad is in view prior to standard API. - IntersectionObserver standard API adopted by all browsers: https://bugs.webkit.org/show_bug.cgi?id=159475 - Merged multiple media serving platforms into one. - Reduced media costs by millions of dollars per year by optimizing delivery to the browser. - Quantified and addressed gaps in test coverage. - Streamlined creative submission, preview and delivery to measurably reduce defect rates. - GDPR, CCPA, DSR, Trustee, YourOnlineChoice, and NAI AdChoices privacy adherence. - Refactoring of monolithic Java service to micro-service operations. - Patent method of improving performance by using responsive creative within viewable area:http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=%22responsive+advertisement+formats+based+viewability%22.TTL.&OS=TTL/%22responsive+advertisement+formats+based+on+viewability%22&RS=TTL/%22responsive+advertisement+formats+based+on+viewability%22

Interactive Application Developer using Flash, Actionscript 2-3, AIR, and Flex

Center for Nanoscale Materials at Argonne National Lab (D.O.E.)

Designed a curriculum at the West Palm Beach New England Tech (when it still had a webmaster program)