Jeffrey Groff Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York City Metropolitan Area

- Build and manage relationships with clients while balancing Paid Social advertising performance and quarterly revenue goals- Own commercial relationship with clients, utilizing Salesforce to prioritizing client contract renewals, client retention, and revenue expansion- Develop and implement targeted audience building strategies to increase the quality and quantity of high-intent leads for clients- Analyze and interpret data and metrics to measure the effectiveness of performance and adjust strategies as needed- Create holistic campaign strategies across acquisition, retention and remarketing goals- Identify opportunities for growth and expansion with existing clients- Provide regular reporting and updates to clients on campaign performance, ROI, and other relevant metrics- Develop and maintain strong relationships with clients, acting as an advisor to help achieve their business goals- Manage and lead projects across Paid Social, Email Marketing/retention, and Direct Mail campaigns

New York City Metropolitan Area

New York, United States

• Conduct in-depth analysis of media campaigns to measure their effectiveness and impact on client objectives.• Utilize data analytics tools to track key performance indicators (KPIs) and generate actionable insights for optimizing media strategies.• Collaborate with cross-functional teams to develop data-driven recommendations for enhancing media plans and maximizing ROI.• Manage and maintain large datasets, ensuring data accuracy and consistency for reporting purposes.• Prepare and present regular reports to clients, showcasing campaign performance and recommendations for improvements.• Assist in the development of client-specific media strategies based on data-driven insights.• Manage and optimize multiple ads-manager platforms including Google, Meta, Pinterest, TikTok, Snapchat, and Trade Desk.• Launch and monitor performance of campaigns, then make optimizations when needed to ensure efficiencies.• Build campaign audiences using client 1st party CRM lists and 3rd party data, to target platform users across upper, mid, and lower funnel objectives.• Utilize Meta’s Advantage+ AI generated software in builds of campaigns, audiences, and assets.• Train and teach new employees insight writing, data collection, and platform knowledge.

New York City Metropolitan Area

Carlsbad, California, United States

• Provided exceptional customer service to golf enthusiasts, resolving inquiries and issues promptly and efficiently.• Acted as a liaison between customers and the product development team, conveying customer feedback and suggestions for product improvements.• Collaborated with the marketing team to develop customer-focused marketing campaigns and promotions.• Utilized CRM tools (ORACLE) to maintain customer records and ensure personalized support.

Rockville Centre, New York, United States

• Founded and managed a successful custom surfboard company, specializing in crafting high-quality, personalized surfboards for avid surfers.• Leveraged customer feedback to continually improve surfboard designs and tailor products to meet individual preferences.• Developed and maintained relationships with suppliers and distributors to ensure the availability of premium materials and components.• Gained expertise in small business management, including financial planning, inventory control, and customer relationship management.

San Diego, California, United States

• Increased brand and event awareness through social media and developing new marketing strategies such as, paid advertising and implementing Google AdWords• Cultivated list of advertising mediums for the organization to run ad campaigns in newsletters• Created pitches for organization to prospect new event participants and partner with similar organizations

San Diego, California, United States

• Built and maintained customer relationships with professional contractors and DIY customers to encourage repeat buying• Tracked progress of sales cycle from first contact until close of sale.• Partnered with The Home Depot to construct in-store merchandising displaying the companies Milwaukee power tools product line, which consisted of over 325 different products.• Coordinated demo events for company’s power tool line allowing our team to provide customer support and let customers test products.

Atlantic Beach, New York, United States

• Lead a Large Team of Ocean Lifeguards in training and safety drills• Coordinated with emergency medical personnel and rescue crews• Managed surf camp for beach club• Maintained Safety equipment and repaired beach club structures

West Babylon, New York, United States

• Assisted in relocation of company warehouse• Moved entire inventory to new location• Prepared and shipped products to customers or clients• Organized and restocked products in new location

Long Beach, New York, United States

- Successfully promoted and sold surf and outdoor gear while delivering personalized product recommendations.- Utilized product knowledge to educate customers on the features and benefits of various equipment.- Achieved the highest sales figures in the store for multiple quarters.

Marketing, Marketing/Marketing Management, General

Activities and Societies: American Marketing Association Data Analytics Project:• Collaborated with a team to design and administer.

Education record

Working towards the following courses/certifications: - Python for Everybody Specialization - Microsoft Power BI Data Analyst Professional.