Digital Strategist
Indianapolis, Indiana, United States
Provide digital strategy to clients advertising on WTHR digital products, Premion, NBC Sports, Peacock, and TEGNA's Audience Network. Taking my knowledge of audience targeting and conversion tracking and helping clients make sense of all the data to make decisions that meet their objective - whether that means raising awareness, raising funds, or increasing profits.A key part of strategy is creative. You can have the best targeting and data in the world, but creative that matches the landing/destination page is essential. Along with providing strategy, I can create digital ads based on an existing TV commercial or a client's website.From analyzing data, to tracking pixels and A/B testing, full monthly reports, and more - I aim to make every dollar go further.