Jeffrey Holecko Email & Phone Number

Milwaukee, Wi, Us

Increased revenue and profits through advanced integrated marketing, digital and omni-channel media, innovation, and plans from strategy to stack.• S.C. Johnson: Orchestrated a strategic global eCommerce media partnership between S.C. Johnson and Flywheel Digital to accelerate e-commerce sales and profits. Galvanized and organized multiple autonomous business units. Streamlined contracts and compensation structures into one Global MSA and 2 compensation models for 8 businesses, 9 countries, and 4.7K ASINs.• DropBox: Stewarded a global media agency search and selection to advance performance-based media strategy and executions. • Abbott: Oversaw unified video (linear, connected, digital) efforts for a corporate identity campaign that raised awareness among key stakeholders, business leaders, and influencers.• Amway: Crafted blueprint for a digital transformation in the US, Brazil, Russia, Thailand, Japan, and India.

ABC/Walt Disney Company North American Alliance and Licensing Mandate:Turn around and re-energize a 72-year-old, uncontrolled, unstructured, siloed, and transactional relationship between Kimberly-Clark and the Walt Disney Company. Increase the ROI of Kimberly-Clark’s $40MM investments and exceed Finance’s projected annual value.• Oversaw Walt Disney Company N.A. Licensing and Alliance Contracts. K-C was one of Disney's top 10 licensors in N.A. • Charted the first-ever joint business, marketing, and advertising/promotional plans. Within 1 year, the holistic benefit was codified, and the primary profit streams were identified, prioritized, and optimized.• Broke down the silos, instituted easy-to-use processes, influenced, inspired, and empowered cross-company, cross-department, remote teams.• Conceptualized and managed a pipeline of groundbreaking and revenue-generating strategic marketing and promotional strategies to increase competitive advantage across relevant Walt Disney Company business units.• The holistic profit increased by 461%. Licensing and media/promotions profits increased by 549% and 216%, respectively. The net value exceeded finance expectations by 15x.• CFO and Internal Control Leader praised the team for turning the partnership around.

Mandate:Modernize and increase the ROI of Kimberly-Clark’s $175M+ North American integrated marketing and media-related operations. Lead successful agency and partner relations, processes, contracts, negotiations, and performance.• Increased Kimberly-Clark’s ACP ROIs 2-3x by advocating for and galvanizing leaders and team members to proactively use data-informed guidance for optimization during and after plan development. Media budgets increased by 40% given leadership confidence and business growth.• Conceived and oversaw Kimberly-Clark’s inaugural data-driven programmatic and performance technology. Educated and influenced NA, EMEA, and LAO markets. Efforts increased engagements by 60% and reduced costs by 81% YOY. Received marketing’s first-ever Business Partner of the Year Award from the CEO, CFO, and CPO. • Led internal and agency relationships to establish a holistic search strategy and communication plan. Identified priority actions, established benchmarks, and conducted continuous optimizations. SEM traffic increased by 25%-200%, SEO traffic increased by 125%-550%, key actions increased by 30%-150%, and conversion rates increased by 25%-33%. Savings and leader confidence increased budgets to fund innovations.• The N.A. agency received top performance grades and bonuses throughout my tenure.

Mandate:Member of the national leadership team tasked with building the country’s largest wireless network and most prestigious brand.Develop high-performance internal and external relationships. Support thousands of retail locations.• Subscribers, ARPU and media investment (largest in the country) doubled. The media and sponsorship national and local strategies were established to ensure effectiveness, sufficiency, and execution efficiency.• Member of the national leadership team that conceived Verizon Wireless’ iconic network superiority campaign (“Can you hear me now?”). Annual plans achieved a reach/frequency of 90%/212 establishing the brand within 4 years.• Increased profits by incorporating innovations (SMS, MMS, Data) into first-of-a-kind entertainment programming.• Successfully supervised a high-performing internal team, 4 agencies and partner contracts, contract executions, negotiations, performance reviews, and relationships. Led AOP process, contracts, negotiations, performance reviews and relationships.

New York, New York

Mandate:Increase the revenue of People Magazine ad sales. Launch the B2B marketing for People En Espanol.• Received awards for best-in-class sales/business development and promotional creations, encouraging advertisers to increase investments with People Magazine. • Achieved a 13% growth for People Magazine’s largest New York sales division through custom marketing programs and promotions for the sales team’s customers (advertisers). • Member of team that led marketing launch for People En Espanyol, still the most popular Spanish language magazine.