Public Affairs Specialist Broadcast Journalist
• Development and management of ad campaigns for The United States Army Installation Management Command including: Family Morale Welfare and Recreation, Army Community Services, American Forces Spouse Club-Korea• Lead in the implementation of marketing and promotion of programs, including: advertising, event marketing, sales campaigns, sales promotions, radio and television production, and development of Morale Welfare Recreation publications• Development of long and short-range marketing operation strategies including United States Army Garrison-Yongsan Family Fun Days, Live Radio Broadcasts • Development of sales, promotional and merchandising strategies, brochures and pamphlets, radio & television commercials including: Post Exchange, Dragon Hill Lodge, Navy Club, Chosun Gift Shop • Produced, wrote, & voiced commercials and news stories (more than five hundred radio and television command information spots and stories)• Planned and Coordinated live on-site events • Created publicity plan and public relation tactics• Maintain excellent communication with community leaders and clients• Development and implementation of unit Standard Operating Procedures for radio production• Continuously monitor online public relations and ensure the success of client programs.• Utilized social media to report current news stories & imperative up to date information• Planned, developed, and implementation of social marketing strategies to expand brand awareness, increase engagement, and to support digital campaigns