Marketplace, New Verticals

Marketplace, Growth ProductsLeading our Marketplace data/recommendations product strategy, marketing/exposure (SEM, Sponsored Products, SEO) product efforts, and additional customer facing initiatives to unlock incremental growth for our Sellers. - Data & Insights- Product adoption programs- Listing Quality (https://marketplace.walmart.com/listing-quality/)- Seller Badging (https://marketplace.walmart.com/pro-seller-badge/)- Marketing & Exposure Initiatives

Marketplace, Insights and Recommendations

Partnering with Product teams to provide analytical insights through the use of SQL, Hive and Tableau to drive data based decisions, impacting operational planning as well as new features to improve upon the current customer experience (app/site).

April 2018 to August 2018 Owned the experience of purchasing Fresh Grocery on Walmart.com and Grocery.Walmart.com. Redefining, strategizing, and spearheading the movement towards purchasing fresh grocery through an eCommerce channel. Also partnering with Marketplace Sellers and Drop Ship Vendors to ensure compliance for food safety initiatives as well as content updates to increase conversion rates. January 2018 to April 2018Owned the Shipping and Moving business across all Walmart's eCommerce family of brands. Drove category growth through making informed data driven decisions and working with cross functional teams (Marketing, Supply Chain, and Product). Led joint business plan meetings with key brands and suppliers to market their products while maintaining an everyday low value for customers. Experience:- Project/Program Management- SEO Optimization- Data Analytics- P&L Ownership- Category Management- Process Flow Improvement

Developed the eCommerce strategy for Office Technology. Driving 40%+ growth YoY in key accounts across various categories such as Calculators, Shredders, Laminators, and Label Makers. Partnering with key suppliers like Texas Instruments, Fellowes, 3M, and Newell to develop business plans to grow their business. Launched key initiatives and campaigns through the use of consumer insights to drive traffic and increase conversion rate.

Promoted to be the Senior Marketing Assistant at University Centers. I led a diverse team of 25 student staff members to develop effective marketing campaigns, create large-scale events and concerts as well as conduct market research to increase the overall recognition of University Centers to over 30,000 students on and off-campus. Through the creation of various marketing strategies and innovative project management tactics, I have successfully increased social media engagement between the students and University Centers as well as increased their brand recognition on campus.Experience:- Brand Management - Project/Program Management- Marketing Campaign Management University Centers is the Heart and Soul of UC San Diego, where students can eat, shop, relax, study, and socialize. University Centers comprises of two buildings, the Original Student Center and Price Center. Price Center was featured on CNN’s “The 10 Better By Design” segment and serves over 2.76 Million meals per year with over 30,000 visitors per day.

As a Marketing Research Assistant, I conducted several research experiments dealing with the behavioral aspect of consumer decision making, to better understand the automatic response to purchasing a product as well as consuming a product. I also assisted in examining the correlation between motivational factors and how it affects choice selection. Experience: - Consumer Behavior- Lab Research - Data AnalysisThe Atkinson Behavioral Research Lab at the Rady School of Management focuses on judgement and decision making processes. Through the research conducted at the lab, it allows businesses to better understand their consumers and provides them with insight into how to form a successful campaign or develop a strategy for their target market.

Under the eCommerce department, I was tasked with identifying various pain points within the web checkout process as well as the product and search pages. Through utilizing my background in Psychology, I was able to apply psychological/economical studies and theories to increase conversion rates and decrease cart abandonment and bounce rates. Throughout my internship, I was also able to conduct various A/B tests and drive change to petco.com. Experience:- IBM Coremetrics- A/B Testing- eCommerce and Product Management Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between pets and people. With their eCommerce site (petco.com) and over 1,470 Petco locations across the United States, Mexico and Puerto Rico, Petco aims to achieve their mission of Healthier Pets. Happier People. Better World.