Jeffrey Kahn Email & Phone Number

Mountain View, California, Us

• Lead a team of 4 remote marketers, building and optimizing globally scalable and high impact "with partner" and "thru partner" demand and sales acceleration programs, aligned to the company's Brand, Land, and Expand GTM strategy.• Global priority partners include the Cloud Service Providers (AWS, Google, Microsoft), ISVs (SAP, MongoDB, Elastic, Tinybird, Imply, Startree), Global and Regional Systems Integrators, and OEMs/MSPs.• Primary team OKRs include % contribution of Partner Marketing Sourced PG to the Marketing department's overall Marketing Sourced PG; operational KPIs include partner marketing attach to Confluent run marketing activities, MDF utilization, etc.• Partner Marketing led and/or supported programs include digital acquisition (paid media, content syndication, webinars, e-mail nurtures, etc.), Confluent and partner owned/run events (Confluent events include flagship Current events, regional Data in Motion tours, and industry events such as Financial Services and PubSec Summits; partner events include AWS re:Invent, regional AWS Summits, Google Next, regional Google Cloud Summits, Microsoft Build, SAP Sapphire, MongoDB.local events), bottom of funnel programs such as technical workshops, and management of Confluent's annual CSP MDF budget.• Operational accountabilities include improvements to and leverage of our partner marketing dashboards, build out of new joint targeting tools, management of our team's internal Wiki page, and running quarterly Retros/QBRs.

Palo Alto, Ca, Us

• Aligned global GTM, global campaign development, and regional partner marketing teams around to/with/thru partner planning, execution, and optimization of Global Play System aligned campaigns, with a strategic goal of shifting from perpetual licenses to a SaaS/subscription model. o Primary KPI’s - Marketing Partner Contributed Pipeline (MPCP), partner deal registrations, bookings, and consumption. o Priority VMware Plays - Cloud Infrastructure (vSphere+, vSAN+, VMware Cloud Disaster Recovery, and VMware Cloud on AWS), Hybrid Workforce (Horizon, Workspace ONE), and Modern Applications (Tanzu Application Platform, Tanzu for Kubernetes Operations). o Primary target segments - Mid-Market and SMB. o Global programs/resources available to the regions - Marketing Development Funds, turnkey demand gen campaigns on VMware's Partner Demand Center portal, and a marketing Concierge program (agency supported campaign execution).• Collaborated with global and local VMware and partner teams to build and execute global campaign blueprints with Ingram Micro, TD Synnex, Arrow, and SoftwareONE• Piloted new capabilities around “to partner” awareness and “thru partner” demand gen (ContentMX/PartnerOn in AMER and EMEA) as well as the automated passing of leads to select Disti and reseller partners.

Palo Alto, Ca, Us

• Led a globally distributed, remote team of 5 marketers who collaborated across a matrix environment to build, execute, and optimize global, integrated marketing campaigns supporting VMware’s Multi-Cloud franchise, with a focus on optimizing a $12M annual budget to drive sourced and influenced pipeline and revenue associated with VMware’s Cloud, HCI, and Management offerings• Priority programs and channels included: paid media (paid search, paid social, content syndication), journey aligned e-mail nurtures, major events such as VMWorld, webinars, inbound/outbound tele, and VMware Cloud Experts technical training / sales acceleration program• FY’22 attainment: 189% against $2.2B Influenced pipeline goal, 195% against $148M Sourced In-Quarter Created pipeline goal, 333% against $116M Sourced Won goal

Irvine, Ca, Us

• Led a team of 10 marketers who built, executed, and optimized integrated, vendor funded marketing campaigns intended to recruit, enable, and nurture "net new" and existing partners, driving against Ingram's $925M annual US cloud revenue target.• Primary marketing KPI's included "net new" MQL's/SQL's, cloud transacting partners, partner pipeline $, and marketing influenced revenue (with a primary focus on driving transactions through Ingram's market leading cloud marketplace).• Primary marketing channels included internal sales enablement, organic and paid social media, paid display/remarketing, e-mail, microsites/landing pages, webinars/virtual events, and prior to Covid-19, live events.• Constantly enhanced team capabilities around Ingram's MarTech stack, including Eloqua, Canva, Hootsuite, On24, Dynamics CRM, Google Analytics, Domo, Microsoft Power BI, etc.• Priority solution categories and vendors included collaboration/productivity (Microsoft M365, Google Workplace (formerly G Suite), Cisco WebEx, Dropbox, Docusign), UCaaS (8x8, Ring Central, Intermedia), security (Symantec, Trend Micro, Sophos, Cisco Umbrella, IBM MaaS 360, Proofpoint), backup/DR (Acronis, Commvault/Metallic, Veeam, Veritas), business applications (Microsoft Dynamics, Salesforce.com), IaaS (Microsoft Azure, AWS), and tools/automation (ConnectWise, AvePoint, BitTitan).

Vernon Hills, Il, Us

• Asked by leadership to take on accountability for the strategy, planning, execution, reporting, optimization, and budget management for CDW’s $22M+ investment in off-domain display, including transactional (Ziff, Amobe, Magnetic, Conversant), programmatic (Centro, Simpli.fy), pre-roll video (YuMe, VideoAmp), “high impact” (Undertone, exponential, CBS Sports), content promotion/syndication (Sharethrough, Nativo, Ziff, IDG), 1-to-many ABM (Demandbase), streaming radio (Spotify), publisher direct (Forbes), and segment targeted channels (HIMSS, GovExec, 1105 Media, Addaptive)• Primary digital KPI’s included reach/impressions, site traffic, engagement, ROAS, and partner co-op investment• Established repeatable and scalable processes and infrastructure to enable 1st party data enabled targeting through digital channels and on time launch of creative for up to 80 investing partners per quarter.• Awards/Recognition – Q4’ 2017 Marketing Excellence Award for Omni-Channel Pilot (coordinated targeting of high propensity customers across 6 digital channels)

Vernon Hills, Il, Us

• Post Marketing Department re-org, asked by leadership to take on a newly created role tasked with determining the optimal marketing mix and investment levels across all of CDW's marketing campaigns given stated company, marketing department, and program/campaign objectives/KPI's, target audience personas, customer journeys, etc.• Primary campaign KPI's included improved market perception of CDW as a leading IT solution provider, transactional product revenue, complex solution revenue (for Data Center, Collaboration, Mobility, Security, and Cloud), and partner co-op investment• Collaborated with internal marketing stakeholders and external agencies/execution partners to plan and execute omni-channel strategies across core content (PPT's, white papers, case studies, videos, CDW published magazines), traditional mass media (TV, print, radio, Out of Home), digital drivers (banner ads/remarketing, paid search, social media, e-mail) and destinations (CDW.com properties), lead generation (in-person events, webinars, content syndication), sales enablement, and PR• Led misc. projects, including updated corporate executive briefing PPT (top 5 downloaded asset on sales portal), the creation of a quarterly Marketing Department campaign review process, etc.• Awards/Recognition - Completed 9 month Lean Six Sigma Green Belt Certification program (Oct. 2016); team project optimized digital marketing channels, with a focus on Conversant remarketing

Vernon Hills, Il, Us

• Led a team of direct reports responsible for cross-solution campaign planning and execution in the US covering Cloud (SaaS categories include Office Productivity, Unified Communications and Collaboration, File Sync and Share, Storage/Backup/DRaaS, Security, and Mobility Management; IaaS categories include compute, storage, colocation, hosted VDI), Software (Software Asset Management, Volume Licensing), and Services (configuration, professional, and managed services)• Team responsibilities included market research, development of CDW value propositions/messaging, "go to market" strategy, marketing mix selection, and tactical execution, all designed to increase CDW awareness, engagement, and ultimately category revenue• Integrated marketing plans included core content (white papers, case studies), sales enablement, offline mass media (TV, print, radio, OOH), digital drivers (banner ads/remarketing, paid search, social media, e-mail) and destinations (CDW.com properties), lead generation (in-person events, webinars, content syndication), and AR/PR• Engaged with and integrated strategic, market leading software and cloud partners such as Microsoft, VMware, Adobe, Google, Citrix, IBM, HP, EMC, NetApp, and Cisco into integrated marketing plans• Initiated and personally led the pilot build out of CDW's Customer Reference Network to programmatically identify, recruit, and manage customers willing to publicly tell their story via case studies, public speaking engagements, and 1v1 reference calls • Awards/Recognition – 2014 - Marketing Excellence Award for Cloud Amplify campaign, “high potential” leadership development program (top 10% of Marketing); 2015 - Marketing Excellence Award in Q3 for Enterprise Command Center launch

Redmond, Washington, Us

• Responsible for creating and delivering readiness related strategy, content, and programs to help enable Microsoft’s 550+ Application Platform Specialist Sales resources to achieve a global target of $1.6 billion in SQL Server “premium” SKU revenue• Collaborated across multiple WW teams (product, industry, etc.) to create high impact readiness content/IP (App Plat on-boarding kits, sales execution guide/playbook, topic specific webcasts) and execute through various delivery channels (helped build centralized SharePoint portal for all relevant sales resources, built App Plat specific webcast “channel”, program managed large scale, in-person training events, led community calls, developed peer mentor program, etc.)• Awards - Won the FY'12 Q3 EPG "Making a Difference Award" for role in the Mid-Year S4 internal field sales readiness event

Redmond, Washington, Us

• Led the US planning and execution of the WW “Mission Critical” campaign to improve market perceptions around the ability of the Microsoft platform to support customers’ most critical business applications; primary execution mechanism included roundtables targeting CIO’s and their direct reports• Drove Microsoft’s Data Warehousing marketing strategy in the US, with a focus on Fast Track reference architectures and the launch of a new Parallel Data Warehouse appliance solution; responsibilities included customer facing demand generation as well as field sales and channel enablement to more consistently compete and win against Oracle Exadata, IBM Neteeza, and Teradata• Managed $3M Business Investment Fund (BIF) budget to support strategic sales opportunities and drive US SQL Server Premium Billed Revenue target• Continued support as SME for Oracle competitive strategy and sales execution/escalations• Awards – STB Marketing Excellence Award finalist (July ’11, for creation of Tier 1 Reference Network)

Redmond, Washington, Us

• Developed US Oracle Compete strategy and plan, including overall market share and subsidiary objectives, priority sales, marketing, and partner investments/programs, success metrics/KPI’s, and accountable roles by segment• Led the execution of key competitive programs, including Safe Passage (where the US led the world in migrations of “mission critical” applications from Oracle to SQL Server), SAP Lighthouse pilot (where I helped align key partners such as SAP and Capgemini to exceed SAP platform wins target), and managed $800K Business Investment Funds (BIF) budget to support strategic “head to head” competitive opportunities• Led monthly executive leadership team reviews of compete strategy, priority program status, issues/roadblocks, and suggested course corrections• Awards – Americas Gold Club (July ’10, for support of US Platform Solution Team Unit of the Year)

Redmond, Washington, Us

• Crafted and implemented partner recruiting and sales and technical readiness programs supporting 650+ US SI partners in the Microsoft Partner Program (MSPP) BI Competency• Created and delivered joint marketing content and programs through 30 of Microsoft’s top global and national BI SI’s (including Hitachi Consulting, EMC, HP, Ascentium, and Neudesic) resulting in over $20 million in joint SharePoint and SQL Server pipeline• Created and executed Microsoft’s mid-market BI strategy in the US; delivered field sales enablement and demand generation programs (primarily targeting Business Decision Makers) to drive $5 million in BI pipeline in Microsoft’s SMS&P segment

Redmond, Washington, Us

• US lead for one of Microsoft's most strategic, Linux compete initiatives – the launch of Microsoft’s v1 HPC offering (Windows Compute Cluster Server 2003, launched in Aug. 2006)• Created vertical marketing strategy and led v-team execution within Financial Services, Manufacturing, Life Sciences, Federal, and Education• Managed $3 million US marketing budget and investments across field readiness, ISV, OEM, and SI partner ecosystem recruiting/enablement, and customer awareness, demand generation, and pipeline velocity activities• Primary demand generation activities included industry and ISV conferences, district events, webcasts, and tele-prospecting and ad campaigns• Managed US marketing strategy/execution with key "go to market" OEM partners (including HP, IBM, Dell, SGI) and ISV partners (including Ansys, Platform Computing, MathWorks, and Wolfram Research).• Awards – Ship It Award (June ’06, for launching Windows Compute Cluster Server 2003), US BMO Extreme Team Award (Q1 FY’07, for developing innovative sales tool), CSI Champion Award (FY’07, for Linux compete efforts), Gold Star Bonus (May 2008)

Mba, Business Administration And Management, General

Ba, Economics

Chemical Engineering

Education record