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Jeff is a founder and CEO of Misnomer LLC, a brand development and fractional CMO agency that focuses on startups and small businesses. With over 20 years of experience in hands-on C-Suite and senior executive leadership roles, Jeff has a passion for helping organizations leverage marketing as a larger driver of revenue growth through demand generation, persona development, content strategies, and other marketing channels.Jeff has a proven track record of building brands that scale, driving customer acquisition and retention, and creating the foundation for marketing success. He has expertise in brand development, digital marketing strategy, content marketing, website design, persona development, SEM/SEO/email/social media marketing, and public relations. He has raised over $400M in venture capital, achieved over $2B in exits, and grown revenue from $30M to over $300M for various startups and small businesses in different industries. He has a former experience at Google, AT&T, and Flock Freight, where he launched new marketing teams, traveled internationally, received multiple awards and recognitions, and led digital marketing and e-commerce efforts that resulted in significant increases in website revenue, customer acquisition, and profit margin.
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Founder And CeoMisnomer MarketingCarlsbad, Ca, Us -
Founder And CeoMisnomer Marketing Mar 2017 - PresentAs a Fractional CMO and branding expert, I have 20+ years of experience building brands that scale. I have taken start-ups with no brand strategy into some of the most recognized names in their industries, thanks to our proven step-by-step approach.Brands old and new, organizations large or small, we have the experience to help create the foundation for marketing success. I focus on customer sentiment, analytics, and other KPIs to measure our success, so the results can speak for themselves. My areas of focus include:-- Brand Development-- Digital Marketing Strategy-- User Acquisition and Retention-- Content Marketing-- Website Design-- Persona Development-- SEM / SEO / Email / Social Media Marketing-- Public Relations-- Conversion Rate Optimization-- Team Building -
Chief Marketing Officer, Member Of The BoardDigitalage Inc. Oct 2023 - PresentA Cutting-Edge Social Media Platform powered by Web3 & AR/VR. The Ultimate one-stop shop where Creators can make money on day one, Consumers finally control their Content Experience, and Advertisers access State-of-the-Art Tools.Our Journey to redefine social media. We're not just building a platform; we're crafting an ecosystem where connections are meaningful, creators are empowered, and integrity reigns supreme. Digitalage is where quality triumphs over clickbait, and social media unites and enlightens, not divides. -
Fractional CmoUp, Inc Sep 2024 - PresentNew York, Ny, Us -
Chief Marketing OfficerTrustelevate.Com Oct 2023 - PresentClerkenwell, England, GbTrustElevate is the only secure, accurate, and privacy-preserving provider of age verification for all age groups, including children. TrustElevate is the only company globally that verifies an assertion of parental responsibility for a child, so a verified parent can grant permission to data processing on behalf of their young child. We facilitate safe digital parenting opportunities that build transparency and accountability into the digital ecosystem. -
Chief Marketing Officer And Member Board Of DirectorsMgo Global Inc. Oct 2023 - PresentFort Lauderdale, Florida, UsMGO Global is actively engaged in building a portfolio of independent, digitally native, lifestyle brands, which are unique and differentiated, yet all defined by distinctive, high-quality products and a shared commitment to delivering high-touch customer experiences across its eCommerce and wholesale channels. MGO is currently comprised of three business units: MGOTeam1 which operates "The Messi Store", offering a premium line of functional and sporty casual wear, accessories, and homewares inspired by legendary pro soccer player Leo Messi and created by Ginny Hilfiger, our co-founder and chief design officer. -
Chief Marketing OfficerWarp Nov 2022 - Dec 2023Los Angeles, California, Us -
Vice President Of MarketingFlock Freight Jun 2019 - Dec 2021Encinitas, California, UsExecutive leader of the marketing, PR, and SDR teams resulting in $375M in investor funding and a revenue run rate of over $300M annually.- Responsible for all aspects of the brand relaunch from Auptix to Flock Freight, including the development of a new website, logo, mission statement, and go-to-market strategy- Increased MQLs by 619% over 2+ years, driving more than 30% of company revenue from these leads (up from less than 5% upon being hired)• Drove the applications for multiple awards, winning CNBC Disruptor 50, Fast Company World Changing Ideas, and many others. These led to significant brand awareness and a 400%+ increase in web traffic- Created a new industry-wide shipping mode, STL, to better market our core product, as well as launched the first-ever “Sustainable Freight” program with B Corp certification -
Head Of Marketing And Public RelationsDmv.Org Feb 2016 - May 2019Encinitas, Ca, UsI led the development and execution of all brand marketing initiatives, including all traffic acquisition efforts, public relations, reputation management, and visitor insights for the #1 visited automotive-related website in the US. - Increased revenue YoY, identifying and improving brand marketing initiatives in SEO, SEM, Email, Social, Customer Care, and Customer Retention.- Improved ROI on Ad Spend 18% YoY, re-segmenting target market demographics, and developing concise messaging to drive increased revenue per ad dollar. -
Director, Demand Generation And MarketingFtd Companies Oct 2014 - Feb 2016Chicago, Illinois, UsResponsible for driving eCommerce growth by leveraging digital marketing channels and partnerships for suite of websites of national floral/gift retailers including ProFlowers, FTD.com, Sharis Berries, and Personal Creations. - 10% YoY revenue growth to $1.2B in 2016 by re-engineering target market segmentation, and defining specific niches for each brand.- Provide Commerce was acquired by FTD and I declined relocation -
Director Of Marketing & EcommerceCricket Wireless Jan 2012 - Oct 2014Atlanta, Georgia, UsRecruited to run daily sales and digital marketing operations for the eCommerce channel of a regional telecom/wireless company. Managed a team of 7. - Delivered $80+ million in revenue through eCommerce platform in 2013 while driving over 40 million visitors to the website through a combination of marketing efforts- Restructured all digital media strategies including SEM, SEO, Email, Display and Affiliate programs, resulting in a 71% improvement in traffic acquisition costs.- Developed cross-platform go-to-market strategy that includes pricing, promotion and marketing language.- Recipient of Crickets' 2013 Annual Award of Excellence. -
Vice President Of MarketingPrime Visibility (Wpromote) Jul 2011 - Dec 2012Melville, Ny, UsRecruited to drive the agency’s core competency to a full-service digital marketing firm and built a team of digital marketing specialists responsible for the daily oversight of client campaigns using detailed attribution and analytics to showcase measurable results. - Instrumental in growing revenue 378% YoY and positioning company for acquisition- Oversee digital media strategy including SEM, SEO, mobile, social and display advertising.- Regular contributor to leading industry publications and relevant mainstream media, including ClickZ and Mediapost, as well as a featured speaker at industry events. -
Agency Lead - East CoastGoogle Jan 2011 - Jul 2011Mountain View, Ca, UsI was promoted into a newly created role, focused on establishing and growing business relationships with C-Level management at top digital marketing agencies. - Drove increased agency investments (186% YoY) with Google by consulting on new product updates, detailed account planning, and new client acquisition -
Senior Account Manager- Sports & EntertainmentGoogle Apr 2007 - Dec 2010Mountain View, Ca, UsI was promoted into this newly created role based on my recommendations to target the growing sports industry, both from a TV perspective as well as with digital properties.- Developed relationships with all major TV Networks and Sports Leagues, including NBC, ABC, ESPN, Major League Baseball, and the National Football League- Achieved $40M in annual sales for digital products including Search, Display, YouTube & Mobile
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Team Lead- Google BrazilGoogle Jan 2007 - Mar 2007Mountain View, Ca, UsSelected to lead the development and launch of a new sales office located in Brazil, targeting companies in Latin America.
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Senior Account ExecutiveGoogle Jul 2004 - Dec 2006Mountain View, Ca, UsResponsible for cold-calling and selling Google AdWords programs to companies in the retail and automotive space.- Closed Multi-Million Dollar contracts with Kay Jewelers, PC Richards, Aarons Electronics and other Fortune 5000 Companies
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Director Of MarketingGratis Internet 2002 - 2004UsDevelop strategic digital marketing plan to drive qualifies traffic to a network of 10+ websites with a tight CPA goal.
Jeff Lerner Skills
Jeff Lerner Education Details
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The George Washington UniversitySports Management
Frequently Asked Questions about Jeff Lerner
What company does Jeff Lerner work for?
Jeff Lerner works for Misnomer Marketing
What is Jeff Lerner's role at the current company?
Jeff Lerner's current role is Founder and CEO.
What is Jeff Lerner's email address?
Jeff Lerner's email address is je****@****ail.com
What is Jeff Lerner's direct phone number?
Jeff Lerner's direct phone number is +185888*****
What schools did Jeff Lerner attend?
Jeff Lerner attended The George Washington University.
What are some of Jeff Lerner's interests?
Jeff Lerner has interest in Social Services, Children, Politics, Education, Animal Welfare.
What skills is Jeff Lerner known for?
Jeff Lerner has skills like Digital Marketing, Sem, Online Advertising, Digital Strategy, Digital Media, Ppc, Social Media Marketing, Online Marketing, E Commerce, Seo, Mobile Marketing, Sales.
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