At Incubase Studio, imaginations are conceived into reality. We curate the most exciting immersive Experiences to celebrate and connect fandoms worldwide. By forming lasting partnerships with iconic brands and studios, we bring the most captivating stories and characters to life.

Conducted market research, market assessment, and new business plan for the group's operational businesses and private equity holdings. Contributed to setting up of group's capital markets portfolio.

An online-to-offline gift shop with hkd 5M+ annual revenue and 60,000 fanbase across social media platforms.Relevant experience in data analytics• Created operating performance dashboards to analyze KPIs eg. channel revenue, category trends, ad ROAS.• Built VBA multi-channel inventory system with demand forecasting models, reduced stock-out by 65%.• Conducted market basket analysis to reveal cross-sell opportunities, lifting sales of bundled product by 10%.Achievements• Devised multi-channel sales and marketing plan, generated sales of hkd 1.8M within a 3-week Valentine’s Day season• Created a collection of customizable gift products using online preview functions, boosted sales by 100% within a quarter

• Acquired and processed survey datasets with survey panels, fieldwork service, and data processing vendors.• Performed statistical and multivariate analysis such as regression, clustering, and factoring.• Distilled insights to answer business questions such as business development priorities, consumer segment strategies, consumer trends, new product launch, and marketing communications.• Worked with multinational and local corporations in banking & finance, food & beverage, luxury brands, etc.

An online trading platform allowing University students trade excess and expiring school canteen meal points at 25-50% of their face value. Annual trade volume exceeded $45k USD as the platform collected 5% fee.• Created website-based transaction system which collected, aggregated, and displayed market price data to facilitate exchange• Donated half of trade commission to a local Saint Louis food bank• Sold business at 2x annual profit after graduation

• Renovated cabin crew feedback programme by installing a new survey distribution and collection system• Led development of the Service Matrix - a centralized documentation system detailing inflight service standards on all flights• Researched and presented new service enhancement initiatives

Assisting investment managers in portfolio allocation, pension fund projection, tax advisory and market development.

An on-campus business helping departing students to sell electronic appliances in a non-wasteful manner and allowing new students to purchase appliances conveniently.

Advising NCJW of its micro-lending initiative targeting domestic violence survivors. Streamlining micro loan application process and providing financial education to loan applicants in an effort to minimize loan default rate.

Attracting and communicating with new equity investors by conversing professionally in Mandarin, English, and Cantonese.

Assisting managers in new product development by compiling market analysis report on current table top product designs. Developing Excel-based analysis models to study raw material cost structures.