Lead GTM & Growth Marketing for the leading web-based document collaboration solution for architects, engineers, and construction (contractors/sub-contractors).• Drove 700% growth in MAUs• Decreased user acquisition cost by 90%• Helped develop new positioning, pricing, & packaging• Built content & SEO strategy that drove 200% increase in web traffic (600% increase in organic search)• Transitioned GTM from a traditional sales-led motion to a product-led growth motion• Developed field activation & events strategy (virtual & IRL) to facilitate conversation and positioin ActiveDraft as a credible thought leader

Lead brand marketing & GTM efforts for Abe - a talent activation & acquisition platform connecting talent with opportunity. Work closely with CEO to develop product positioning, content strategy, and field activation to ensure consistency across our audience segmentation.

Provide strategic advisory services to the founding team for GTM initiatives. Responsible for brand identity, positioning, and marketing strategy.

Lead global marketing for Agility, an enterprise SaaS company providing technology and services for public relations & corporate communications. In my role I oversee all facets of marketing, including demand generation, brand marketing, product marketing, customer marketing, and PR & communications. During my tenure I've been able to reduce cost per MQL by over 90%, increase ROAS to >6x, and have grown marketing-sourced and influenced revenue to be a major contributor of revenue.Impacted by company-wide layoff/reduction in force.

Led demand generation and customer growth for iCIMS, a Vista Equity portfolio company. In my role I was responsible for the attainment of monthly inquiry, MQL, SQL, pipeline, and marketing-sourced/influenced revenue goals through the development and execution of strategic multi-channel marketing campaigns and initiatives, including ABM. I was also heavily involved with product marketing, customer marketing, and brand marketing programs.During my tenure I grew marketing-sourced qualified pipeline to all-time highs.

Led Talent Solutions's account-based marketing strategy and execution across the executive segment for Strategic Accounts. In this role, I was responsible for driving engagement at the executive level to influence upsell/cross-sell opportunities within LinkedIn's largest enterprise customers. Worked closely with cross-functional stakeholders as part of the LinkedIn LEAD team - helping create executive experiences and content that helped improve retention, product adoption, and revenue. As part of these efforts, I created new content and activated thought leadership across integrated campaigns, live events, and virtual events - often leveraging my strong executive presence to facilitate peer-to-peer conversations.Also served as Strategy & Operations lead for NAMER, where I oversaw budgets and quantified ROI of LEAD program.

Successfully built and grew Glia's (previously SaleMove) marketing function, including full management over marketing and growth strategy, product marketing, sales enablement, and demand generation. Responsible for all branding and communications, plus the development of overall company and product narrative. Also, designed and implemented full marketing technology stack with a focus on sales and marketing alignment, data, reporting, marketing automation (Marketo) and analytics.During my tenure we experienced unprecedented customer and revenue growth (100%+) YoY and raised multiple rounds of venture capital. Directly managed team of six and had direct relationship with board of directors.

As a bridge between our Product Marketing and Enterprise Sales teams, I helped shape product narrative, positioning, and GTM strategy for LinkedIn's Lead Accelerator, a re-marketing adtech platform that leveraged LinkedIn's rich targeting capabilities. I also provide strategic guidance and best practices to a number of Enterprise FinServ, Government, and Services marketing leaders looking to leverage LinkedIn in their acquisition and engagement strategies.

Led (B2C/B2B) social media, content strategy, and digital advertising for a pioneer in the mobile payments space and joint venture of AT&T, Verizon, and T-Mobile. Responsible for the alignment of social media and business objectives. Leveraged mobile data and analytics to improve the ROI of all social media and mobile advertising campaigns and introduced new advertising opportunities through company's first foray into programmatic advertising. Also developed innovative content that surprised, delighted, and inspired consumer action. Directly managed a team of four reports over two offices. Reported to the CMO.Acquired by Google in February 2015 and rebranded as Google Pay.

Developed, defined, and managed the integrated marketing plan and multi-channel (website, email, search engine optimization, search engine marketing, social media, mobile, digital advertising) digital strategy for HSBC Commercial Banking in North America. Sourced and delivered the tactical implementation of new digital marketing technologies, including global pilot of Eloqua marketing automation. Provided subject matter expertise on demand generation and marketing automation (Eloqua). Assisted in the development and launch of new content marketing and distribution strategy for Global Connections, a lauded hub for branded content where we activated branded content and thought leadership for business executives.

Developed, implemented, and managed all digital marketing and social media strategy, including paid search & display advertising, SEO, user experience, email marketing, content creation, online conversion optimization, and mobile projects.Chief architect of demand generation automated campaign strategy deployed and analyzed through centralized marketing automation platform (Hubspot).

Managed product development and marketing strategy for customer education product line and mobile trading solutions, including the launch of FOREXTrader for iPhone. Developed and implemented corporate social media strategy.Developed integrated digital campaigns deployed through centralized marketing automation platform (Eloqua) and managed campaign performance and ROI through company's CRM (Salesforce.com)

Served as a top-producing sales professional for a leading provider of foreign exchange trading services. Consistently exceeded both new account and revenue quotas. Assisted in the development and implementation of a highly-profitable field sales and marketing program adding ~$1.2M in new account funding.