Offering affordable marketing packages for local businesses focused on Local SEO strategy.Including website design & development, content development, small business coaching, and customer service strategy.

Lead Local SEO Specialist for several multi-location clients and SEO Strategist for local and national brands across diverse categories. Brand & Enterprise Local SEO development, Niche industry research & competitive analysis, client relationships & training, Local SEO strategy & troubleshooting. Working with cross-functional teams including Social, PPC, Content, Design & Development.

► Ramblin Jackson is a full-service digital marketing agency in Boulder, Colorado. After the acquisition of Trumpet Local Media, I joined the team on an interim basis. I remain active as an Advisor.CONTRIBUTIONS❖ Developed agency & SEO processes to support scalable growth and profitability. ❖ Increased brand awareness via content, website & niche-industry partnership initiatives. ❖ Developed & launched successful subscription service packages.❖ Refined Web & SEO services to improve quality & profitability while meeting client expectations.

► Sites For Law Firms was the first Web CMS platform to include fully automated built-in Search Engine Optimization (SEO). ACHIEVEMENTS❖ Pioneered template website industry with unique optimized content & built­in SEO features.❖ Launched with over 800 pre-written, uniquely optimized area-of-practice content web pages.❖ Achieved significant market penetration and top rankings at launch of service.❖ Built customer support, tech support, and professional services departments within the company.❖ Created long­term strategic partnerships, partner programs, and sales & conversion initiatives.

► Trumpet Local Media was a web marketing agency in Boulder, Colorado specializing in Local Search Marketing and SEO for clients across the US. Trumpet Local Media was acquired in 2013 by Ramblin Jackson, Inc. ACHIEVEMENTS❖ Successfully delivered top rankings & top ROI for hundreds of local businesses nationwide.❖ Developed proprietary local search technology and process.❖ Consulted with several SaaS startups & marketing agencies on Local SEO best practices.❖ Speaker/presenter at niche industry events & workshops in Colorado and California.

► TherapySites is a leading web CMS platform that creates websites for mental health care practitioners. TherapySites was acquired by Internet Brands in 2013.CONTRIBUTIONS❖ Managed company operations during growth from 300 to over 3,000 monthly subscribers.❖ Managed all aspects of web, print, email, and promotional marketing campaigns.❖ Managed content, SEO and web design for company launch and strategic initiatives.❖ Created and grew affiliate partnership program to over 60 industry groups & service providers.❖ Improved inside & outside sales conversion and online CRO while reducing Churn rate to 2%.❖ Used analytics and A/B testing to optimize Customer Acquisition Funnel and minimize abandonment.❖ Tracked KPI’s to continually adjust marketing budget allowance and resources for maximum ROI.❖ Created product roadmaps and executed multiple release plans exceeding market penetration expectations.

► Co-Founded this innovative merchant services and payment processing company with Mark Fischer. ACHIEVEMENTS❖ Developed strategic vision, business plan, market penetration strategies.❖ Developed company branding, go-to-market strategy, vertical marketing initiatives.❖ Launched InspirePay brand, concept, and strategic partnerships.

► NOVO Wellness is a coaching and consulting organization working with national associations, public & private organizations and publishers that are working for real solutions for critical public health issues.CONTRIBUTIONS❖ Project Manager for development and publication of books, related articles and distribution.❖ Directed nationwide product launches via distributors, media, email marketing, and trade shows.❖ Managed web design, UX, content & SEO for multiple websites.❖ Managed content and databases for online programs such as biggestloserclub.com

► In the early days of the dot-com boom, more.com was a leading online health, beauty, and wellness eCommerce superstore that offered more than 60,000 products. The company rapidly grew to 250 employees and 500,000 customers before its eventual collapse and acquisition by Health Central in 2001.CONTRIBUTIONS❖ Project managed numerous marketing promotions that generated sales greater than $15M.❖ Managed design, inventory and fulfillment of high­ volume promotions of major HBA brands.❖ Authored and developed product estimates, schedules, specifications and QA documents.❖ Facilitated partnerships and optimized product development process with all functional teams.

► Commencement Flowers® established itself as a industry pioneer in 1988 and has grown to provide its concessions service at more than 5000 ceremonies nationwide each year. Commencement Flowers is a member of the North American Association of Commencement Officers (NAACO) and incredibly has celebrated over 30 consecutive years of industry leadership, revenue growth, and profitability.ACHIEVEMENTS❖ Created new retail concept of selling floral products at commencement ceremonies.❖ Introduced products to niche market, setting industry standards for quality and customer service.❖ Recruited, hired and supervised staff of 100+ for simultaneous multi­-state retail operations.❖ Developed contracts, proposals, ads, brochures, QC procedures and employee manuals.❖ Expanded operations to over 300 colleges and universities at 2,500 ceremonies annually.❖ Led the company in becoming a worldwide leading floral retailer and a top US floral importer.❖ Created long-term pricing-profit analysis involving multiple factors, demographics and regions.❖ Increased profit margin through growth & maturity stages of multiple product life cycles. ❖ Created sophisticated retail forecasting process resulting in 99.5% sell-through rate.