Jeff Mclean, M.Ed Email and Phone Number

Jeffrey McLean Marketing (JM Marketing) is a boutique Digital Marketing Consulting company. We work with Agencies and SMBs to help fill in any gaps within their current digital marketing needs. Whether it is a one-off project or long term help, we can assist. Past projects and consulting needs include:- Landing Page Creation (Unbounce)- Copy-writing- PPC (Google / Bing) Audits / Management- Cold Email Marketing- Full Digital Marketing department creation strategy, vendor vetting, standard operation procedure implementation. - Interim Director, Manager, Strategists- Tag Creation / Management / Implementation (AdWords Conversion, Bing Conversion, Facebook Pixel, Universal Analytics, GTM, Dynamic Phone Numbers)- Instagram Growth Hacking- Facebook & Instagram Ad Account Setup / Audit / Management- Full Funnel Marketing Strategy Consulting- SEO Audit & Management- Shopify Website Creation - Wordpress / Woocommerce Website Creation

The Farmhands is a cannabis consulting & full service digital marketing company. With over 15 clients, we strive to bring cannabis products & services to the mainstream consumer markets.- Over saw all aspects of the full service marketing offering, including: SOP creation, client on-boarding, accounts payable, account management, contractor vetting, digital strategy, etc..- Designed, developed, and implemented brands under the Farmhands name. (ex: http://theearthmined.com) - Product packaging and sourcing. - All SEO duties: keyword research, on page implementation, link building, parasite networking, guest post outreach, reporting, etc.. - Influencer marketing. Strategized, and setup, an automated influencer network via Instagram, Jarvee, Mailchimp, and Zapier. - "Growth Hacking" for our clients. Utilizing data scraping to build email lists & look a like audiences for ads. Additionally, utilizing GoPinLeads to create B2B campaigns for our product, as well as our clients. - Over saw all website development for both the company and clients. Starting with brand/style guide creation, mock ups, feed back, contractor management, tag/tracking implementation, hosting set up, 301 mapping, keyword mapping, client training, and launch. - Responsible for content creation based off keyword research, social insights, and relevant news topics. - Setting up automation platforms to grow owned, and clients', social accounts (mainly Instagram). - Anything else that needed to be done from a marketing perspective.

Kicksta, previously Kickstagram, is an Instagram growth platform. Using different actions (like, follow, comment, unfollow, DM, etc..) we are able to exponentially grow Instagram accounts via automation.- Was brought on to develop and implement a full funnel marketing approach using their in house software (Infusionsoft [now Kaep]). **Note this is a Top Level synopsis. For the full case-study visit my website**- My first step was to analyze the data. Good Data leads to Good Decisions. We went through Infusionsoft, some old Google Sheets, and their 2 payment providers, and audited the sales team to calculate their CPL, CPA, Close Rate, AOV, & LTV. - They had a CPL of $78, CPA of almost $800, a ~10% close rate, $149 AOV, and $,1043 LTV. - I used a break even CPA model to determine a CPL goal of $7 (Blended), and a max CPA of $140 (ideally $70). - Next we strategized campaigns for both Paid Search and Paid Social, focusing on TOFU, MOFU, and BOFU. Including A/B landing pages for each part of the funnel, in-depth keyword research for Paid Search, persona/niche identification for Social Ads, and different ad content to help weed out tire kickers. - With limited resources at the start up, I vetted and outsourced the ad management to DigiMar, so I could focus on UX after the ad click. - Additionally, we created a full email/drip campaign for different segmentation of our leads, including: Cold email campaigns, lead from an ad/landing page campaign, talked to a sales person, etc.. - After 6 months of running, testing, optimizing, we saw a CPL of $7.38, CPA of $118.38, 3,417 NEW leads, and 139 new customers.

• Managed 15+ clients with integrated digital marketing channels, while also leading strategy for each clients’ individuals goals & KPIs.• Internally coordinate necessary tasks, deliverables, and deadlines across the different service departments.• Monthly media spend across all clients exceeded $1,000,000 (peak). Average combined monthly media spend is $350,000. • Integrated digital marketing strategies included utilizing various channels, including: SEO, paid search, display media, paid social, social influencer networks, affiliate networks, CRO, email marketing, content marketing, and analytics.• Was able to ideate and execute a successful omni-channel ecommerce strategy that generated a 1.1 million dollar increase in revenue quarter over quarter, while meeting clients cost per acquisition goal.• Ran full audits on paid search accounts, leading to a restructure strategy that lead to an account that consistently generated an average Return on Ad Spend (ROAS) of 3,000%.• Clients ranged from small single service clients to enterprise clients. Including: LEGOLAND California Resort, Pura Vida Bracelets, Wrangler Jeans, Arizona State University, and Medifast California.• Expertise in Ecommerce and Paid Search.• Over $600k in up-sold management fees.

• Manage and interact directly with 14+ clients with spends up to $50,000/month across AdWords, Bing Ads, Facebook Ads, and LinkedIn Ads (Approx. $200k spend/mo total).• Scheduled weekly meetings with clients to truly understand their business model and build appropriate campaigns around their KPI goals.• Utilized online management platform, Marin Software. Including, setting up granular reporting to provide and discuss with clients on a weekly/monthly basis.• Pull SQRs & other campaign reports, analyzing the large quantities of data, and drawing educated conclusions to enhance account performance. • Implement more advanced forms of advertising, including PLAs (now Google Shopping Campaigns), Facebook remarketing through AdRoll, and Comparison Shopping Engines through GoDataFeed. • Consulting with customers on landing page optimization. • Other duties include auditing potential client accounts, running kick-off calls with new clients, building reports on competitor PPC spends, keywords, and ad copy.• Assistant teacher at UCSD Extension’s “SEO and Marketing” class (specifically the PPC section). • Constantly learning, researching, and staying up to date with what is new in the paid search field.

MyReferral Management is a comprehensive web based application that provides referral marketing solution for small to medium sized businesses. Equipped with referral form creator, social media management tools, email marketing functionality, and social integrated CRM, myReferral Management helps businesses break new grounds. • Managed a team of five (5) employees (2 backend/database developers, 1 UI programmer, 2 interns). • Utilized OnTime management software to delegate projects and make sure they were completed in a timely fashion. (Increased team productivity by 28% and sped up completion time by 13%)• Responsible for in-depth weekly reports on all bugs fixed, projects being worked on, and all new website functionality. • Created and implemented a 3 month email marketing strategy/roadmap to reach out to Users and Subscribers (used Act-On, Aweber, & MailChimp).• Made multiple Email templates to be used in various email campaigns.• Used SEOmoz, Spyfu, and Google Analytics to conduct extensive keyword research, as well as keyword research on competitors.• Created custom layouts for UI in Adobe Photoshop.• Lead brainstorming meetings to spark creativity when designing functions and features of the application.• Collected and presented weekly social media analytics for YouTube, LinkedIn, Facebook, & Twitter.• Created a brand identity package for company use.• Created user guides and video tutorials.• Started a content marketing plan and calendar, which included curated content as well as custom made content (blogs, ebooks, white papers, videos, infographics).• Ran weekly marketing meetings with team to set goals, assign tasks for the week, and recap any prior progress/setbacks. • Conducted daily 15 min scrums with development team.• Developed and established a beta tester program, including weekly consultations, email campaigns, and feedback gathering.

Buzztime is the largest in-venue, digital loyalty network and marketing service in North America. Part SaaS, part agency, part entertainment network, Buzztime broadcast social games in hundreds of nationally recognized restaurant chains, along with thousands of individual hotels and independent sport bars, while providing a behind-the-scenes consumer messaging and analytics platform.+ Grew and maintained partnerships with existing national accounts ( Fox & Hound/Bailey’s, OldChicago, Rock Bottom, and Uno Chicago Grill).+ Implemented the sales process, including prospecting, qualifying, and positioning of Buzztime in targeted potential accounts (Tilted Kilt, 99 Restaurants, Lucky Strike, Wild Wing Café, Hotels, and 6 others).+ Worked with the VP of National Accounts and team Marketing Manager to create brand specificpromotions, marketing strategies, and Buzztime mock-ups in coordination with the customers marketing calendar.+ Delivered compelling live and web-based presentations to prospects.+ Educated prospects on the benefits of Buzztime’s back-end marketing tools to help them track, market to, attract, and maintain restaurant/bar patrons.+ Used LinkedIn and internet sleuthing to find contact information for DM of targeted companies.+ Recording all activity in NetSuite CRM, as well as using NetSuite to schedule and manage callingperiods across different time zones.

Equipment Brokers Unlimited (EBU-LLC) is the #1 U.S. leading wholesaler of new and used copiers. EBU-LLC works directly with Ricoh, Canon, Sharp, Konica, Kyocera, and Toshiba to bring copiers at wholesale prices directly to private dealerships. With a full warehouse, sales team, onsite technicians, and logistics team, EBULLC is not only able to provide wholesale prices domesitically, but internationally as well.Sales Responsibilities:+ Actively used Internet Marketing and lead generation skills to find, attract, and win new clients(Achieved 100%+ average to sales & new client quota).+ Diligently used CRM (Act!) to nurture and retain existing clients, while enticing former clients back into the fold.+ Coordinated meetings with CEOs, sales managers, technicians, and other decision makers of targeted businesses.+ Ran sales presentations on the benefit of developing a partnership with Equipment Brokers, making potential clients comfortable with who we were as a company, and demonstrated the quality of service, and product, they would receive.Internet Marketing Responsibilities:+ In charge of creating, testing, and tracking all email (Swiftpage) and social media marketing.+ Researched and implemented strategies to ensure higher “open rate” for marketing emails sentthrough SwiftPage & Constant Contact.+ Oversaw the upkeep, improvements, and analytics of the company website(s).+ Developed plans to increase visibility in SERP for the company’s website(s) and alternate ways to track growth of their online presence.+ Split tested (A/B) PPC campaigns for AdWords to ensure highest CTR.+ Built landing pages (Wordpress + JotForm) for personal lead generation, leading to a 100% + achieved sales quota.+ Led company presentations on how to use social media to find, target, and gather personal information on prospective clients.+ Used Photoshop to create logos, mail marketing flyers, web graphics, social media images, etc...

Cbeyond, Inc. (NASDAQ: CBEY) is the technology ally for small and mid-sized business. Cbeyond’s private, proactively-managed IP network connects customers to voice, data and enterprise applications (web hosting, security, application migration, administration management). All services are hosted in their award-winning cloud data centers.+ Implemented the Sales Activity Model, sales presentations, Sales Manager, and other tools andresources available, to identify leads, qualify, and sell Cbeyond’s services .+ Diligently networked, creating business relationships, through multiple efforts including: cold calling, chamber attendance, networking (lead) groups, agents, and other appropriate methods.+ Qualified and followed up on leads via phone to secure 2-3 appointments daily; sold telecommunication tools to small business owners through face to face scheduled meetings.+ Assisted, when needed, in client problem resolution and ensured the highest client satisfaction.+ Responsible for using various marketing techniques (grass roots, social networking, etc..) to help build the Cbeyond brand.

TrueBlab.com is an anonymous College Discussion Board, used to find the truth behind all those rumors and gossip. Post pictures s and videos as proof of the rumor(s), or rate it on how true it is using the validity scale.+ Created, designed, and developed web-pages/logo on Photoshop.+ Implemented guerilla social network marketing techniques to boost traffic via Facebook, Blogs,Twitter, etc..+ Handled grass root marketing concepts, which included: Creation and distribution of t-shirts, stickers, and posters, along with visiting various campuses and talking to school newspapers/radio shows.+ Analysis of SEO campaigns, and PPC Campaigns (Facebook Ads)+ Researched various laws pertaining to free speech.+ Handled administration controls (updated the website, communication with users, etc...).