- Capitalizing on over 30 years of entrepreneurial and corporate marketing experience to provide high-touch solutions and services to clients in the digital imaging space. - Services included creating comprehensive marketing & PR programs, SEO/SEM analytics, training, and resource optimization.- Instructed over 300 workshops and seminars on digital photography, image management, and Adobe Photoshop training.Partial Client List - Canon, USA • Canon Live Learning Program - The University of Washington • Extended Education Degree Program- PBS MacNeil/Lehrer Report • In-house DSLR/Video training seminars.- Peachpit Press • Technical Editor- Pearson Publishing, Inc • Technical Editor

Develop, manage, and monitor the quality and search relevance of image and video query results for the Microsoft Bing Multimedia Team.

Managed download, usage, user feedback, and customer support of the Zillow 3D Home app for professional photographers and real estate professionals.to triage service issues and compile weekly customer prioritization and usage reports.• Reduced a backlog of 600+ overdue service tickets to “Inbox Zero” in less than ten days.• Implemented a system of Zendesk and Salesforce macros and triggers that provided instant responses to• Aggregated weekly customer feedback, service issues, and comments for the applied science team that drove prioritization ranking for app innovation and improvements.

Managing customer relations and advocating internally on behalf of the Microsoft Computational Photography Team supporting cutting-edge AI and Machine Learning photographic applications such as Microsoft Seeing AI, Microsoft Hyperlapse, and Microsoft Pix.

Managed partner relationships to increase visibility and adoption of Microsoft Expression Media 2, Capture One 4, and Microsoft Pro Photo Tools. Drove awareness, adoption, and sales of these “Best of Breed” digital imaging workflow tools enabling photographers to process, edit, and manage thousands of digital image files. • Microsoft Digital Imaging -Created show-stopping trade-show demos, authored tutorials, and published magazine articles showcasing Expression Media 2, Capture One 4, and Pro Photo Tools software. Drove brand awareness significantly increasing sales in under 6 months.• Microsoft Icons of Imaging -Managed program sponsoring 13 world-renowned photographers including the 2005 Pulitzer winner and three of American Photo magazine’s Top 10 Wedding Photographers in the World.• Microsoft Pro Photo Social Media Presence -Created online social media presence integrating the Microsoft Pro Photo Blog, Facebook, Twitter, and Friendfeed. Increased visits to Microsoft Pro Photo website by average of 12% / month to monthly average of 500,000 unique monthly visits. Microsoft Pro Photo Online named by Popular Photography magazine as one of the “Top 20 Photo Sites to Follow”.• 2010 Vancouver Olympic Games -Invited by the Vancouver Olympic Committee to provide a technical support sponsorship of the VANOC Photo Media Center for the 2010 Winter Olympic Games. Currently working with Windows Home Server and Lenovo to build out a Microsoft branded space in the heart of the Media Center that will serve 650 international photojournalists during the 2010 Winter Olympic Games.• Media Relations -Worked with Edelman Public Relations driving awareness of these efforts through long-term synergistic relationships with traditional press and New Media; including major trade magazines, influential photo bloggers, and Social Media resources such as Twitter, Facebook, & FriendFeed.

Tasked with increasing Microsoft’s visibility and relevance in the digital imaging space and changing the perception that photo editing is the sole provenance of Macintosh computers when, in reality, 65% of full-time professionals use Windows based PCs in their imaging workflow. Developed a business plan that initiated technical support, academic outreach, workshop sponsorships, and community relationships on an international scale to build awareness of Microsoft’s commitment and dedication to digital photography. • Microsoft Future Pro Photo Competition -Created and implemented an annual international photo competition for college and university students. Inaugural competition greatly exceeded expectations with over 16,000 entries from 96 countries. The competition has become a widely anticipated annual event that has been integrated into numerous university photo course syllabi.• Professional Association Partnerships -Fostered mutually beneficial partnerships with all of the major professional photography associations in a successful effort to build visibility and credibility among professional photographers around the world. Associations listed below in Professional Affiliations.• Trade Show Program Management -Managed a comprehensive international trade show schedule to build awareness and drive sales of the Microsoft Digital Imaging Workflow platform by creating compelling demos, tutorials, and innovative customer engagement. Challenges included mitigating local laws, unions, and travel logistics. Success was measured by the overwhelming response and interest in the Microsoft digital imaging product line.

Created and operated a thriving full service studio for portraits, advertising and commercial photography that created award winning images and thrived in a competitive business environment.• Built up and maintained a sizable client list and implemented creative marketing campaigns to maintain commercial viabilty throughout the year and periods of economic decline.• Developed a business plan that anticipated cyclical customer flow, analyzed overhead expenses, and initially reinvested 40% of earnings into advertising and promotion. • Forged long-term synergistic client relationships with local public relation firms, charitable organizations and city, county and state government agencies.• Studio supported three photographers and two assistants who won numerous awards for photographic creativity and expertise.