Industry Marketing Manager
Managed partner relationships to increase visibility and adoption of Microsoft Expression Media 2, Capture One 4, and Microsoft Pro Photo Tools. Drove awareness, adoption, and sales of these “Best of Breed” digital imaging workflow tools enabling photographers to process, edit, and manage thousands of digital image files. • Microsoft Digital Imaging -Created show-stopping trade-show demos, authored tutorials, and published magazine articles showcasing Expression Media 2, Capture One 4, and Pro Photo Tools software. Drove brand awareness significantly increasing sales in under 6 months.• Microsoft Icons of Imaging -Managed program sponsoring 13 world-renowned photographers including the 2005 Pulitzer winner and three of American Photo magazine’s Top 10 Wedding Photographers in the World.• Microsoft Pro Photo Social Media Presence -Created online social media presence integrating the Microsoft Pro Photo Blog, Facebook, Twitter, and Friendfeed. Increased visits to Microsoft Pro Photo website by average of 12% / month to monthly average of 500,000 unique monthly visits. Microsoft Pro Photo Online named by Popular Photography magazine as one of the “Top 20 Photo Sites to Follow”.• 2010 Vancouver Olympic Games -Invited by the Vancouver Olympic Committee to provide a technical support sponsorship of the VANOC Photo Media Center for the 2010 Winter Olympic Games. Currently working with Windows Home Server and Lenovo to build out a Microsoft branded space in the heart of the Media Center that will serve 650 international photojournalists during the 2010 Winter Olympic Games.• Media Relations -Worked with Edelman Public Relations driving awareness of these efforts through long-term synergistic relationships with traditional press and New Media; including major trade magazines, influential photo bloggers, and Social Media resources such as Twitter, Facebook, & FriendFeed.